AB Tasty vs Split Hero vs VWO Testing Comparison
AB Tasty
Starting at Contact for pricing
- Large Enterprises
- Medium Business
The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, images, advertisements, or apps.…
Split Hero
Starting at $27 /Month
- Free Trial
- Large Enterprises
- Medium Business
Split Hero is a pioneering automated AB testing software for website and webapp. It has its own AB test platform, for developers and marketers to perform their AB tests on the cloud, right on the browser. SplitHero AB Te…
VWO Testing
Starting at Contact for pricing
- Free Trial
- Large Enterprises
- Medium Business
VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data explorer. It allows to run tests on…
AB Tasty leads on user satisfaction with a 4.5-star rating across 156 reviews.
SpotSaaS Analysis
AB TastySplit HeroVWO Testing
The core difference between AB Tasty and Split Hero lies in AB Tasty's focus on providing a user-friendly A/B testing platform designed specifically for small to medium businesses, while Split Hero offers a more straightforward solution at a low price point without specific targeting for company size or features. Ideal buyers for AB Tasty are non-technical marketing teams in SMBs seeking comprehensive conversion optimization tools, whereas Split Hero is suitable for budget-conscious users looking for a basic A/B testing solution.
- Best for streamlined A/B testing and conversion optimization - Designed for small to medium businesses - User-friendly interface for non-technical teams - Offers real-time experiment results - Centralized dashboard for insights - Focused on enhancing marketing strategies
- Affordable pricing at $27 - Simple A/B testing solution - No specific company size targeting - Basic features for straightforward testing - Ideal for budget-conscious users - Minimalistic approach to A/B testing
AB Tasty vs Split Hero vs VWO Testing — at a glance
| Feature | AB Tasty | Split Hero | VWO Testing |
|---|---|---|---|
| Rating | 4.5 / 5 | — | 4.4 / 5 |
| Reviews | 156 | — | 289 |
| Starting price | Contact for pricing | $27 /Month | Contact for pricing |
| Free trial | No | Yes | Yes |
| Free version | No | No | No |
| Best for | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business | Large Enterprises, Medium Business, Small Business |
| Category | AB Testing Software | AB Testing Software | AB Testing Software |
| Platforms | SaaS/Web/Cloud | SaaS/Web/Cloud | SaaS/Web/Cloud |
| API | Available | Available | Available |
| Support modes | Business Hours, Online | Business Hours, Online | 24/7 (Live rep), Online |
| Certifications | GDPR | SOC 2 | GDPR |
| Data residency | Global | Global | Global |
Key differences between AB Tasty and Split Hero
- Pricing: Split Hero starts at $27 /Month. AB Tasty pricing is not publicly listed.
- Free trial: Split Hero offers a free trial; AB Tasty does not.
- Deployment: AB Tasty supports SaaS/Web/Cloud; Split Hero supports SaaS/Web/Cloud.
Compare AB Tasty vs Split Hero vs VWO Testing — and walk away knowing which one fits.
Which tool fits your team best
Which is actually cheaper for your team size
Where each product wins, per real buyers
Most AB Testing Software tools look identical on paper. This comparison cuts to the differences that matter — pricing structure, team fit, and what real buyers found after signing up.
Biggest differences
Features
Pricing
Buying details
Security
Buyer feedback
Integrations
Product tour
Other options
Talk to an expert Talk to an expert |
Biggest differences
Start here before you go deeper into features.
Best for streamlined A/B testing and conversion optimization in SMBs.
- You need a user-friendly tool accessible to non-technical marketing teams.
- You want real-time experiment results and insights via a centralized dashboard.
- Your focus is on improving e-commerce and digital marketing conversion rates.
- Your campaigns require extensive custom JavaScript implementations beyond basic support.
- You need highly refined campaign and personalization management with advanced organization.
Large Enterprises, Medium Business, Small Business
Best for SMBs needing powerful, visual A/B testing with detailed traffic segmentation.
- You want a visual editor to create tests without engineering help
- Your team needs detailed traffic segmentation for precise conversion insights
- You require an all-in-one platform that scales with growing testing needs
- You need extensive app integrations beyond a limited marketplace
- Your team lacks technical support and struggles with complex test analysis
AB Tasty typically suits Large Enterprises and Medium Business. Split Hero tends to fit Large Enterprises and Medium Business better. The right choice depends on your team size, workflow, and whether a free trial matters.
Description | The AB Tasty Software enables to create, run, and report on marketing experiments. The software facilitates A/B or Multivariate testing of landing pages, emails, website features, videos, ... Read More about AB Tasty | Split Hero is a pioneering automated AB testing software for website and webapp. It has its own AB test platform, for developers and marketers to perform their AB tests on the cloud, right ... Read More about Split Hero | VWO is an all-in-one AB testing platform that helps to boost conversion. It has powerful A/B testing capabilities, heatmaps, funnel analysis, real time statistics and an extensive data ... Read More about VWO Testing |
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Spotsaas ScoreWhat's this? ↗ | 9.6/10 | 7.8/10 | 8.8/10 |
User RatingsBased on verified Spotsaas reviews | |||
Best Company Size | Small BusinessMedium Business | — | Small BusinessMedium Business |
Get pricing help | Get pricing help |
Software Demo
Demo |
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How do AB Tasty, Split Hero and VWO Testing Compare on Features?
Total Features | 10 Features | 4 Features | 10 Features |
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Unique Features | No unique features | No unique features | No unique features |
Get Quote | Get Quote |
Compare AB Tasty, Split Hero and VWO Testing on pricing
Review starting price, plan structure, and free-trial access side by side so you can see which option fits your budget and buying process.
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Pricing Page | Pricing information not available |  |  |
Other Details
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Get help choosing | Get help choosing |
Security & Compliance
Certifications, data handling, and security controls for IT and compliance evaluators.
SOC 2 | — | ✓ Yes |
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HIPAA | ✗ No | ✗ No |
GDPR | ✓ Yes | — |
Single Sign-On (SSO) | ✓ Yes | — |
Data Encryption | ✓ Yes | — |
Data Residency | 🌐 Global | 🌐 Global |
AB Tasty vs Split Hero User Reviews & Rating Comparison
User Ratings | No reviews available for the product | ||
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Rating Distribution | No reviews available for this product | ||
Spotsaas Editor’s POV generated by AI | Buyer sentiment Overall positive sentiment highlights ease of use, strong support, and effective conversion optimization, tempered by challenges with custom scripting and campaign management. What buyers like
Common complaints
| What buyers like
Common complaints
| Buyer sentiment Overall positive sentiment highlights ease of use and powerful features, tempered by some concerns over analysis complexity and integration limitations. What buyers like
Common complaints
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Pros and Cons |
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Positive Reviews | No reviews available for the product | No reviews available for the product | No reviews available for the product |
List of Customers
Customers |  Walmart  Allianz  Loreal | No Customers information available. |  VWO Testing_customers_0  VWO Testing_customers_1  VWO Testing_customers_2 |
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Media and Screenshots
Screenshots | No screenshots available. | No screenshots available. |
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Videos |  2 Videos |  3 Videos |
Alternatives
Alternatives |
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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
Frequently asked questions
- Which is better, AB Tasty or Split Hero?
- AB Tasty edges out the other on user ratings (4.5 vs -1.0). That said, the best pick depends on your use case — use the comparison tables above to evaluate each dimension.
- Do AB Tasty and Split Hero offer a free trial?
- Split Hero offers a free trial. AB Tasty does not.
- What is the starting price of AB Tasty vs Split Hero?
- AB Tasty starts at Contact for pricing. Split Hero starts at $27 /Month.
- What are the top alternatives to AB Tasty?
- Top alternatives to AB Tasty include VWO Testing, Optimizely, Apptimize, Maxymizely, Google Optimize.
- What are the top alternatives to Split Hero?
- Top alternatives to Split Hero include VWO Testing, Optimizely, AB Tasty, SimpleSplit, ChangeAgain.