Researched and Edited by Rajat Gupta
Last updated: June 19, 2026 · How we review
URL Shorteners overview
Spotsaas tracks 110 products in URL Shorteners, ranked by SpotScore — a blend of feature coverage, verified review ratings, and value. 54 let you start on a free trial, and 100 keep a free plan you can stay on. Most buyers here are Marketing managers running digital marketing campaigns who need branded and trackable links.
- 110
- products listed
- 54
- offer a free trial
- 100
- have a free plan
- 121
- priced per subscription
- 53
- quote on request
Editor's Summary · URL Shorteners
Bitly holds a SpotScore of 9.8 and 857 reviews, giving it the broadest adoption among marketing teams that need branded short links at scale across email, social, and print campaigns with reliable uptime on redirect. Rebrandly at 4.5/5 and SpotScore 9.5 is the preferred pick for teams that want custom domains on every link along with per-link click analytics and UTM builder tools without needing the enterprise price tag. BL.INK earns a 4.8/5 from 355 reviewers and suits brand compliance teams that need audit trails, role-based access, and consistent UTM parameters enforced across every shortened URL sent by any team member.
URL shorteners compress long web addresses into shareable links, track click data, and let brands apply custom domains to outbound links in every channel. They're used by social media managers, email marketers, and affiliate teams who need to measure link performance and maintain brand consistency across campaigns.
Quick picks for URL Shorteners
- Best overall — Bitly
- Best for custom branded domains — Rebrandly
- Best for link compliance and auditing — BL.INK
- Best free option — Bitly
Who gets the most from URL Shorteners
- 1Marketing managers running digital marketing campaigns who need branded and trackable links
- 2Social media managers managing multiple social accounts requiring quick link shortening and analytics
- 3Affiliate marketing managers tracking link performance and managing multiple destination URLs
How to choose URL Shorteners
If you prioritize branded links and domain customization, filter by Custom Domain support and sort by user Rating; for advanced tracking and retargeting features, filter by Analytics depth and integration options. To evaluate cost-effectiveness, filter by Free Trial or Freemium plans and consider pricing transparency.
Showing 81-100 out of 110
7.8
SpotScore
Add to compare
What is LiTTY?
LiTTY is an URL shortening service with a twist. Its take URL and gives three variations: The first is the original URL, no funny business. The second is the URL with "bit.ly" or "tinyurl.com" added to it, which are much longer and require more typing. Third, it gives their own shortened links ...
Read more about LiTTY7.7
SpotScore

urLive
Secure video calls for seamless business communication.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is urLive?
urLive is an easy-to-use video calling tool with the added security of HD quality video and audio. Forget downloads - the platform is accessible through your website, email or text/SMS messages. Host one-click team calls and create your own, custom-built team page in mere minutes. Receive ...
Read more about urLiveStarts from $2
7.7
SpotScore
Previewify
Boost your social presence with stunning previews.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Previewify?
Previewify is an automated tool that allows you to create eye-catching social previews for your website without the need to hire designers. Our pre-made templates are optimised for conversions, giving your social feed the attention it deserves. Customise the general, blog, ecommerce or software ...
Read more about Previewify
- Matched in minutes, not days
- Matched to your business
- Trusted by 2M+ software buyers every year
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
7.7
SpotScore

Shortener & Simplicity
Maximize clicks, insights, and success with one link.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Shortener & Simplicity?
Shortener & Simplicity offers an effective solution to analyse and monitor user engagement in a concise manner. One short link simplifies navigation while providing infinite possibilities to track conversions and gain insights into customers. With this system, you can track website clicks, ...
Read more about Shortener & Simplicity7.7
SpotScore

Checkout Links
Boost conversions with personalized promotions.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Checkout Links?
Checkout Links is a great option for businesses looking to increase their conversion rate. Easily integrate with Klaviyo to quickly set up customized campaigns and offers based on previous orders or customers. With this software, you can instantly share promotions or discounts without flooding ...
Read more about Checkout LinksStarts from $49/Month
7.7
SpotScore
Feed.link
Simplify your links, save time, impress followers.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Feed.link?
Feed.link is the ideal solution for simplifying links shared in your bio. With our comprehensive link-in-bio tool, you'll get a custom landing page that allows followers to access all your important links within one single URL. No sifting through posts or caption clutter - just a ...
Read more about Feed.link7.7
SpotScore

Stacado
Unify, streamline, and organize your project management.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Stacado?
With Stacado, managing project-related tools, contacts and other information can be done quickly and easily. Say goodbye to trying to keep up endless disparate systems and get everyone on the same page with one simple link. Streamline the process of organizing and categorizing links with our ...
Read more about StacadoStarts from $4.08/Month when Billed Yearly
7.7
SpotScore

Add to compare
What is GOTO.my?
GOTO.my is a link shortener and management tool with full analytics covering geo, device, referrer, browser, and IP data per link and link group. Users manage URLs, custom pages, pixels, and custom domains from a single dashboard.
Read more about GOTO.myGOTO.my offers custom pricing plan
7.7
SpotScore

Short-me.me
Transform long URLs into shareable strings with ease.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Short-me.me?
short-me.me URL Shorteners are easy to use, free to set up and powerful tools for increasing online traffic, brand exposure and user interaction with a website or news content. The short-me.me URL Shorteners makes sharing links simple by turning long, complicated URLs into easy-to-read, ...
Read more about Short-me.meStarts from $5.83/Month when Billed Yearly, also offers free forever plan
7.7
SpotScore

Add to compare
What is Jelly URL?
Jelly is a great new URL Shortener that allows for custom URLs to be generated for shortening, whether it be Twitter or Tumblr URLs. Instead of using LongURL.com, TinyURL.com, or any of the other giant URLS that have been cluttering the internet for years, use Jelly! With JellyURL it's never ...
Read more about Jelly URLStarts from $11/Month
7.6
SpotScore

Usebiolink
Create visually stunning websites in minutes, hassle-free!
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Usebiolink?
Usebiolink is an intuitive, user-friendly website creator that helps users craft stunning visuals in minutes. This drag and drop interface allows you to easily add, move, and delete elements with just a tap of your finger. In addition, you'll find an array of royalty-free stock photos, ...
Read more about UsebiolinkStarts from $5.90/Month, also offers free forever plan
7.6
SpotScore

brandqrcodes
Track, optimize, and engage with dynamic QR codes.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is brandqrcodes?
BrandQRCodes is the perfect solution to track scans securely with dynamic QR codes. Create attractive informative webpages to showcase anything - social media pages, restaurant menu, 3 cards, an image gallery, an event promotion, job postings or anything else of your choice. Customize ...
Read more about brandqrcodesbrandqrcodes offers custom pricing plan
7.6
SpotScore

Add to compare
What is Zero Width Shortener?
A zero width shortener is a small piece of server-side software that actively finds and rewrites the shortened link information so that users are redirected to the longer URL. This has several benefits. Use it to shorten the long links, redirect them to a static page or to another URL ...
Read more about Zero Width Shortener7.6
SpotScore

Add to compare
What is Shre.ly?
Shre.ly is a suite of URL shortening online services that provides with great ways to share and promote personal, favorite, or business URLs. Using this URL shortener will generate an QR code, which will send out the shortened link via SMS to any mobile phone in the world, even if they do not ...
Read more about Shre.ly7.5
SpotScore

Exact Links
Elevate your conversion rates with precise URL management.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Exact Links?
Exact Links is a URL shortening tool with analytics and A/B testing features for marketing professionals. It lets users manage multiple targeting strategies under a single URL and track click-through rates, click timing, and audience demographics. Includes a Choice Page for comparing link ...
Read more about Exact Links7.4
SpotScore

Smartlnks.com
Boost conversions and track results with ease.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Smartlnks.com?
Smartlnks.com is the easiest way for users to share links and boost conversions. With this innovative system, you can track clicks, country, and referral source with data that can be used to identify your target audiences. Keep it brief and drive results: get detailed analytics on your links ...
Read more about Smartlnks.comSmartlnks.com offers custom pricing plan
7.4
SpotScore

Add to compare
What is Plip.io?
Plip.io is a URL shortener that does not require to install anything! Instead, once log into plip.io (either via browser or mobile application), anyone can share links from anywhere by clicking the plip.io icon on phone, which will then generate a shortened URL with a tracking token and open it ...
Read more about Plip.ioStarts from $15/Month, also offers free forever plan
7.2
SpotScore

Team Bio
Empower your team, connect and thrive together.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Team Bio?
Introduce your team to Team Bio - the perfect way to collaborate, stay energetic and grow your professional network. Team Bio simplifies locating and discovering new and old team members who share your ambitions and motivations. Ideal for entrepreneurs, freelancers and professionals alike, this ...
Read more about Team Bio7.2
SpotScore

Add to compare
What is Goat?
Goat is a URL shortener that saves URLs and makes them shorter. A summary of the article will be shown along with the short URL in the address bar when the page loads. The real URL will be shown when user click on the truncated address in the address bar. Shorten long and awkward URLs into ...
Read more about Goat7.1
SpotScore

Add to compare
What is Tapz?
Tapz is a URL shortening service. By using Tapz, the long links can be turned into short, easy-to-share links. Shortened URLs are generated from the user's email address or phone number. The shortened URL is then provided with option to track clicks on the link for statistics purposes. Sharing ...
Read more about TapzTapz offers custom pricing plan
Related to URL Shorteners
Looking to replace a URL Shorteners tool?
Each round-up compares that product against the closest options on features, pricing and user ratings.





