Researched and Edited by Rajat Gupta
Last updated: · How we review
Editor's Summary · Marketing Analytics Software
nexoya at 4.8/5 with nearly 10,000 reviews is the most-reviewed option in the category and focuses on AI-driven budget allocation across paid media channels, giving performance marketing teams a single view of cross-channel spend efficiency and ROI. 6sense at 4.3/5 from 1,044 reviews serves enterprise demand generation teams that need account-level intent data layered on top of campaign analytics to understand which target accounts are actively in a buying cycle. People.ai at 4.6/5 from 452 reviews connects marketing attribution to CRM activity, helping revenue operations teams trace which campaigns influenced specific pipeline deals and closed revenue.
Marketing analytics software aggregates campaign data from paid, organic, email, and social channels to show which activities are driving pipeline and revenue. Demand generation teams, marketing operations leads, and CMOs at B2B companies use it to prove marketing's contribution to revenue and make better-informed spend allocation decisions.
Quick picks for Marketing Analytics Software
- Best overall — nexoya
- Best for enterprise account-based analytics — 6sense
- Best for revenue attribution — People.ai
- Best free option — Singular
Who gets the most from Marketing Analytics Software
- 1Marketing analysts evaluating campaign performance and customer segmentation
- 2Marketing managers overseeing digital advertising and brand safety
- 3Data scientists integrating socio-demographic data for predictive marketing models
How to choose Marketing Analytics Software
If you need advanced predictive segmentation, filter for products with statistical algorithm strengths; for brand safety and fraud prevention, prioritize solutions showing ad fraud protection. Sort by user sentiment and filter by availability of API integrations or expert network access to match your team's technical needs.
Showing 21-40 out of 90

Blueprint
Boost sales and customer engagement with Blueprint.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Blueprint?
Blueprint is a conversational tool designed for eCommerce businesses. It allows you to easily manage customer data and segment messages to them using predefined rules according to their products purchased or events attended. This powerful platform helps businesses to engage with customers ...
Read more about BlueprintBlueprint offers custom pricing plan

Add to compare
What is Wersel Glassx?
Wersel's Glassx is a robust, collaborative tool that unites individuals from various departments of a business, such as finance, HR, and marketing. It simplifies problem-solving by enabling effective communication between all those involved to easily stay updated, fostering collective growth ...
Read more about Wersel GlassxWersel Glassx offers custom pricing plan

July
Unlock brand deals with ease, leave the rest to us.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is July?
July is the perfect platform to help maximize your brand deals, providing you with all the contact information needed and optimized pre-made templates to ensure a smooth workflow. Streamline your entire process and focus on your content creation – let July take care of the rest. With July, you ...
Read more about JulyStarts from $6/month per talent, also offers free forever plan

- Shortlisted in minutes, not days
- Matched to your business
- Trusted by 250K+ software buyers every month
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.

Digtective
Simplify data conversion with Digtective.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Digtective?
Digtective provides cookieless, server-side conversion tracking with GDPR/CCPA-compliant data analysis and ad spend optimization metrics. It captures the full customer journey in five steps from a visitor's click or search query through to CRM-confirmed conversion, and surfaces results in a ...
Read more about DigtectiveDigtective offers custom pricing plan

Add to compare
What is GAannotations?
GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...
Read more about GAannotationsCoefficient
Streamline your data with Coefficient's powerful syncing solution.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Coefficient?
Coefficient is a powerful spreadsheet syncing solution that enables businesses to quickly transfer and analyze data from their organizational systems to a simplified spreadsheet for maximum efficiency. The tool supports multiple filters and limits to ensure that only the most pertinent data is ...
Read more about CoefficientStarts from $49/User/Month when Billed Yearly
Add to compare
What is Roibox?
Roibox is an innovative tool designed to help digital ad campaigns reach their highest performance potential. By combining digital signals and real-world variables, Roibox provides detailed reports that can accurately track and measure campaigns across multiple regions. With Roibox, users can ...
Read more about Roibox
Add to compare
What is MetriQR?
MetriQR is an innovative QR Code generator and analytics platform that allows businesses to engage with their consumers and drive more traffic. With its easy-to-use toolkit, it helps to monitor and analyze user interactions and maximize conversions. With its state-of-the-art data policy, ...
Read more about MetriQR
Add to compare
What is MomentFeed?
MomentFeed revolutionizes Proximity Search Optimization to help multi-location establishments attract more customers and boost sales. Our Unified Platform manages and automates all local-mobile search triggers, making your business more visible and navigable to customers. Get ready to increase ...
Read more about MomentFeedMomentFeed offers custom pricing plan

Growth Marketing Strategy Database
Maximize growth with our strategic database.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Growth Marketing Strategy Database?
Growth Marketing Strategy Database provides 470 strategies to help guide you through maximum growth. Dig deeper with individual components that detail the process from analyzing customer data to using social proof. Instantly learn tips from summaries of the most relevant case studies. Make ...
Read more about Growth Marketing Strategy DatabaseStarts from $199

Cost Center
Maximize ROI with Cost Center's expert UA solutions.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Cost Center?
Cost Center is a unified platform created for game development studios to maximize their user acquisition (UA) efforts. Connect various advertising networks, attribution services and mediation services to acquire detailed performance data. Easily observe how different UA metrics influence and ...
Read more about Cost Center
TrueNorth
Streamline your marketing game and reach your goals.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is TrueNorth?
TrueNorth comes with an effective growth marketing platform. Plan and track your marketing efforts in one convenient place. Make well-informed decisions concerning marketing ideas with access to data. Streamline all marketing operations and keep everyone focused on the goal. Reach your ...
Read more about TrueNorth
Funnelytics
Maximize your marketing potential with Funnelytics.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Funnelytics?
Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes it simple to spot potential roadblocks and act quickly to resolve, with ...
Read more about FunnelyticsStarts from $500/Month, also offers free forever plan

Add to compare
What is Pacr?
Pacr is an innovative tool that helps users keep tabs on their paid ad expenditure and budget. It helps to stay updated on any major discrepancies and monthly spend, enabling users to accurately forecast out their future financials. Track your media channels with ease and be informed of any ...
Read more about PacrPacr offers custom pricing plan

Add to compare
What is Growthfyi?
Growthfyi offers marketers an invaluable resource to simplify their marketing processes - an extensive magazine with up-to-date information selected with care by professionals. Enhance your performance, get reliable customer service and benefit from comprehensive analytics for better tracking. ...
Read more about GrowthfyiStarts from $6/Month

Add to compare
What is Otterpr?
Otter PR is a reputable PR firm with offices in Florida, offering results-driven approaches and tactics. They've been featured in some big-name publications and given top ratings from G2 and Clutch. Thanks to a knowledgeable team of experienced professionals with a variety of specialties, ...
Read more about OtterprStarts from $3,360/Month when Billed Yearly

Add to compare
What is heybooster?
heybooster is the ultimate tool for monitoring your eCommerce business. It offers advanced Google Analytics auditing capabilities, providing you with useful data to help improve your ad campaigns. This innovative software tracks and validates any changes that might occur to your account setup ...
Read more about heyboosterAllfactor Analytics
Unlock and harness the power of e-commerce data.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Allfactor Analytics?
Allfactor Analytics is a powerful analytics platform that provides superior data transparency, accessibility, and security to the e-commerce sector. With its database and search capabilities, users can gain an in-depth understanding of market trends and obtain insights into rivals on Shopify, ...
Read more about Allfactor AnalyticsAllfactor Analytics offers custom pricing plan

6sense
Uncover hidden opportunities with AI-powered insights.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is 6sense?
6sense utilizes advanced AI technology to supply companies with detailed insights and intent data. This allows them to prioritize actions and build more meaningful and lasting relations with their customers. The platform provides users with complete visibility into their sales and marketing ...
Read more about 6sense6sense offers custom pricing plan

Revlitix
Unleash the power of data-driven decision making.
Best for: SMB teams · Mid-market · Enterprise
Add to compare
What is Revlitix?
Revlitix is the go-to platform for marketing data-driven decisions, easing up manual analytical work and enabling busy professionals to gain control. With a user-friendly interface designed for all levels of marketing familiarity, quickly and unproblematically gain visibility into campaigns. ...
Read more about RevlitixRevlitix offers custom pricing plan
Related Blogs and Articles for Marketing Analytics Software
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].











