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List of Best Marketing Analytics Software - Expert Picks for 2025

What is Marketing Analytics Software?

Today, good marketing analytics software can make the difference between success and failure. It provides insightful data that allows you to test your assumptions and establish whether your marketing campaigns are working. Marketing analytics software includes tools and methods that allow a...  Read more

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Researched and Edited by Rajat Gupta

Last updated: July 2025

Marketing Analytics Software overview

Read buyer's guide
page-author

Researched and Edited by Rajat Gupta

Last updated: July 2025

Unique Features

  • Alert Notifications

  • Dashboard

  • Content Management

  • Budget Management

+ 82 more

Pricing

  • 42% Software offers Free Trial

  • 24% Software offers Freemium

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Showing 21-40 out of 96

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List of the Top Marketing Analytics Software as of July 2025

Wersel Glassx - New SaaS Software

Wersel Glassx

Unite, communicate, and grow with Glassx.

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Product Description

Wersel's Glassx is a robust, collaborative tool that unites individuals from various departments of a business, such as finance, HR, and marketing. It simplifies problem-solving by enabling effective communication between all those involved to easily stay updated, fostering collective growth ...

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Pricing

Wersel Glassx offers custom pricing plan

July - Marketing Analytics Software

July

Unlock brand deals with ease, leave the rest to us.

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Product Description

July is the perfect platform to help maximize your brand deals, providing you with all the contact information needed and optimized pre-made templates to ensure a smooth workflow. Streamline your entire process and focus on your content creation – let July take care of the rest. With July, you ...

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Pricing

Starts from $6/month per talent, also offers free forever plan

Digtective - New SaaS Software

Digtective

Simplify data conversion with Digtective.

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Product Description

Digtective is an all-in-one solution for quickly and securely handling data conversion. Its cookieless tracking and integration software provides ad spend optimisation metrics, GDPR/CCPA compliant data analysis, and server-side conversion tracking. This efficient product works in 5 steps, ...

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Pricing

Digtective offers custom pricing plan

Varos - New SaaS Software

Varos

Unlock the power of your digital marketing data.

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Product Description

Varos helps you measure and benchmark the success of your digital marketing campaigns in real-time. Our powerful analytics engine breaks down your KPIs so you can make informed actions. Compare your performance against similar businesses and receive up-to-date intelligence on the current market ...

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Pricing

Varos offers custom pricing plan

GAannotations - New SaaS Software

GAannotations

Effortlessly manage and annotate your Ads data.

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5.0

(11)

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Product Description

GAannotations is a comprehensive software platform designed specifically for marketers, small and medium-sized businesses. It provides a range of automation tools to simplify the process of adding annotations for Ads Campaigns and managing them via an exceptionally intuitive user interface. ...

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Coefficient - New SaaS Software

Coefficient

Streamline your data with Coefficient's powerful syncing solution.

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Product Description

Coefficient is a powerful spreadsheet syncing solution that enables businesses to quickly transfer and analyze data from their organizational systems to a simplified spreadsheet for maximum efficiency. The tool supports multiple filters and limits to ensure that only the most pertinent data is ...

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Pricing

Free Trial available

Starts from $49/User/Month when Billed Yearly

MomentFeed - New SaaS Software

MomentFeed

Amplify your reach, ignite your sales.

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4.4

(25)

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Product Description

MomentFeed revolutionizes Proximity Search Optimization to help multi-location establishments attract more customers and boost sales. Our Unified Platform manages and automates all local-mobile search triggers, making your business more visible and navigable to customers. Get ready to increase ...

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Pricing

MomentFeed offers custom pricing plan

Funnelytics - New SaaS Software

Funnelytics

Maximize your marketing potential with Funnelytics.

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4.5

(32)

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Product Description

Funnelytics is an innovative software platform that puts sophisticated marketing analytics at your fingertips. Easily map and analyze your sales and advertising campaigns, all in one spot. This interactive canvas makes it simple to spot potential roadblocks and act quickly to resolve, with ...

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Pricing

Starts from $500/Month, also offers free forever plan

Pacr - New SaaS Software

Pacr

Maximize ad spend; minimize discrepancies.

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Product Description

Pacr is an innovative tool that helps users keep tabs on their paid ad expenditure and budget. It helps to stay updated on any major discrepancies and monthly spend, enabling users to accurately forecast out their future financials. Track your media channels with ease and be informed of any ...

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Pricing

Pacr offers custom pricing plan

GA3-Exporter

GA3-Exporter

Unleash your full business potential today.

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Product Description

The GA3-Exporter is an advanced, comprehensive marketing analytics software package designed specifically for professionals. It offers a fully detailed analysis of business performance trends over time with very convenient features, such as saving 20 spreadsheet files into a ZIP-file along with ...

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Otterpr - New SaaS Software

Otterpr

Maximizing your brand's reach and reputation.

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Product Description

Otter PR is a reputable PR firm with offices in Florida, offering results-driven approaches and tactics. They've been featured in some big-name publications and given top ratings from G2 and Clutch. Thanks to a knowledgeable team of experienced professionals with a variety of specialties, ...

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Pricing

Starts from $3,360/Month when Billed Yearly

heybooster - Marketing Analytics Software

heybooster

Power up your eCommerce with advanced analytics.

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Product Description

heybooster is the ultimate tool for monitoring your eCommerce business. It offers advanced Google Analytics auditing capabilities, providing you with useful data to help improve your ad campaigns. This innovative software tracks and validates any changes that might occur to your account setup ...

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Allfactor Analytics - Marketing Analytics Software

Allfactor Analytics

Unlock and harness the power of e-commerce data.

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Product Description

Allfactor Analytics is a powerful analytics platform that provides superior data transparency, accessibility, and security to the e-commerce sector. With its database and search capabilities, users can gain an in-depth understanding of market trends and obtain insights into rivals on Shopify, ...

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Pricing

Allfactor Analytics offers custom pricing plan

6sense - Marketing Analytics Software

6sense

Uncover hidden opportunities with AI-powered insights.

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Product Description

6sense utilizes advanced AI technology to supply companies with detailed insights and intent data. This allows them to prioritize actions and build more meaningful and lasting relations with their customers. The platform provides users with complete visibility into their sales and marketing ...

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Pricing

6sense offers custom pricing plan

Pros & Cons

  • Provides valuable insights into account-based marketing plays with layers of intent, targeting, and orchestration, contributing to better marketing efforts.

  • Integrated with CRM and marketing platform, easing daily use and setting up of ABM plays and display advertising campaigns.

  • Helps prioritize industries and accounts for targeted marketing, ensuring confident targeting and effective messaging.

  • Complexity in system implementation and technical aspects may require support for new users.

  • System can be slow and unintuitive initially, and reporting features could be improved to enhance user experience.

Revlitix - Marketing Analytics Software

Revlitix

Unleash the power of data-driven decision making.

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Product Description

Revlitix is the go-to platform for marketing data-driven decisions, easing up manual analytical work and enabling busy professionals to gain control. With a user-friendly interface designed for all levels of marketing familiarity, quickly and unproblematically gain visibility into campaigns. ...

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Pricing

Revlitix offers custom pricing plan

People.ai - Marketing Analytics Software

People.ai

Unlock your growth potential with intelligent ROI solutions.

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Product Description

People.ai's cutting-edge revenue operations and intelligence (ROI) platform helps leading organizations such as AppDynamics, DataRobot, Ivanti, Okta, and Zoom optimize their growth potential. Leveraging proprietary AI technology, People.ai allows users to transform data from emails, meetings, ...

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Pricing

People.ai offers custom pricing plan

Pros & Cons

  • Provides seamless integration with various tools, offering hassle-free use and insights for users.

  • Automates the process of capturing and organizing data related to sales activities, enhancing productivity.

  • Efficient activity tracking capability, allowing visibility into team analytics and engagement.

  • Challenges with data mapping to correct accounts, leading to complexities as the user base grows.

  • Lack of visibility into specific team members' metrics, limiting benchmarking and learning opportunities.

DeltaX Assistant - Marketing Analytics Software

DeltaX Assistant

Revolutionize your digital strategy with DeltaX Assistant's AI.

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4.5

(2)

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Product Description

Introducing DeltaX Assistant! The AI Assistant for Business that helps you streamline workflows and gain valuable insights into your Google Ads accounts. Just in a few clicks, you can get an instant score and identify potential optimization opportunities. Dig deeper into your data and track ...

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Intelliad - Marketing Analytics Software

Intelliad

Maximize ROI with AI-driven performance marketing.

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4.3

(1)

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Product Description

IntelliAd is a comprehensive cloud-based framework designed to maximize performance marketing efficiency. By tracking entire customer journeys instead of isolated marketing channels, you gain insights into which strategies are making the greatest impact. Leverage the power of AI-driven bid ...

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Pricing

Intelliad offers custom pricing plan

Konnecto - Marketing Analytics Software

Konnecto

Uncover untapped potential and dominate the market.

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Product Description

Konnecto is the ultimate tool for elevating your online sales. Drawing on AI-powered technologies, this innovative Market Intelligence platform provides daily updates on your customer journey and reveals untapped potential across your rival's commercial activities. By reverse engineering ...

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Pricing

Konnecto offers custom pricing plan

Nudge - Marketing Analytics Software

Nudge

Maximize Content Impact with Nudge Analytics

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4.5

(10)

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Product Description

Nudge is an all-in-one analytics, attribution, and intelligence tool for content creators. It provides marketers with an integrated view of their clicks, content, and sentiment. This comprehensive feedback loop enables teams to make the most out of their content experiences, helping them reach ...

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Pricing

Starts from $75/User/Month, also offers free forever plan

Pros & Cons

  • Easy accessibility and simplicity in communication, enhancing effectiveness.

  • Massive engagement and improved inter-organizational communication.

  • User-friendly interface with minimal misinterpretation.

  • Focus on content with an easy-to-use dashboard and customization options.

  • Newcomers may find the richness of features intimidating without proper support.

  • Limited selection in the Marketplace for additional apps and connectors, potentially restricting advanced functionalities.

Marketing Analytics Software Buyer's Guide

How To Choose The Best Marketing Analytics Software In 2024

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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