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List of the Best Customer Advocacy Software in 2026

Rajat Gupta
Researched and Edited by Rajat Gupta
Rajat Gupta

Researched and Edited by Rajat Gupta

Last updated: · How we review

Editor's Summary · Customer Advocacy Software

Prefinery leads the pack with a stellar 4.7/5 rating, making it a top choice for those seeking high customer satisfaction. Sendoso, with 686 ratings, offers a strong solution backed by extensive user feedback. Influitive matches Sendoso's 4.6/5 rating, providing another strong option for those valuing proven performance.

Customer advocacy software empowers marketing teams to harness the power of word-of-mouth by turning satisfied customers into brand advocates. This category is particularly sought after by marketing departments in mid-sized to large enterprises looking to amplify their brand reach and engagement.

Quick picks for Customer Advocacy Software

  • Best overallPrefinery
  • Best for large enterprisesSendoso
  • Best for proven performanceInfluitive
  • Best free optionSmile.io

Who gets the most from Customer Advocacy Software

  • 1Customer success managers coordinating customer advocacy programs
  • 2Marketing managers running referral and brand advocacy campaigns
  • 3Product managers integrating user feedback into product development
How to choose Customer Advocacy Software

If you need strong automation to reduce manual advocacy tasks, filter by products highlighting automation features like Forewards. For programs focused on referral tracking and affiliate management, sort by user ratings and filter for customizable reward options. When targeting enterprise-level advocacy with extensive customization, filter by platforms offering high configurability and sort by customer satisfaction scores.

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Showing 21-40 out of 40

Repshift - Customer Advocacy Software

Repshift

Empower your customers, elevate your brand.

Best for: SMB teams · Mid-market · Enterprise

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What is Repshift?

Repshift is the customer advocacy software that helps companies listen to customer feedback, resolve their issues, and turn them into loyal brand advocates. This cloud-based application is essential for any company looking to provide an exceptional customer experience. Repshift arms companies ...

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Free Trial·

Repshift offers custom pricing plan

Extole - Customer Advocacy Software

Extole

Amplify brand loyalty with Extole.

Best for: SMB teams · Mid-market · Enterprise

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What is Extole?

Extole is the a customer advocacy marketing software platform. It's the tool business can use to do free customer advocacy marketing, be it brand advocacy or content generated by advocates. It's super easy to use, and gives company tools to measure and tune every single important aspect of ...

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Extole offers custom pricing plan

Friendbuy - Customer Advocacy Software

Friendbuy

Empower your customers, grow your brand.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Friendbuy?

Friendbuy is a software company that powers social commerce. It specialize in creating communities, building brands, and generating revenue from customer advocacy. Its intuitive and integrated system is designed to enable brands to engage with the people who buy their products, both online and ...

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Free Trial·

Friendbuy offers custom pricing plan

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Perkville - Customer Advocacy Software

Perkville

Elevate customer loyalty with our rewards program.

Best for: SMB teams · Mid-market · Enterprise

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What is Perkville?

With Perkville customer advocacy software, customers can easily and intelligently champion brand. Award points to customers for activities such as submitting ideas, participating in contests, following on social media, and more. Collect all of their points with a fully integrated reward program ...

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Perkville offers custom pricing plan

Referral SaaSquatch - Customer Advocacy Software

Referral SaaSquatch

Drive customer loyalty with SaaSquatch.

Best for: SMB teams · Mid-market · Enterprise

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What is Referral SaaSquatch?

SaaSquatch is customer advocacy software for small businesses. With SaaSquatch business can run real-time customer advocacy campaigns, deliver targeted coupons to convert them into buyers and send targeted emails to deliver a personalized experience. It's perfect for small businesses in the ...

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Referral SaaSquatch offers custom pricing plan

ExpertVoice - Customer Advocacy Software

ExpertVoice

Rewards for your everyday shopping.

Best for: SMB teams · Mid-market · Enterprise

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What is ExpertVoice?

Swagbucks is a customer advocacy software that allows online businesses to reward customers for doing their regular shopping in many different ways including cash rewards, gift cards, digital coupons and merchandise. Businesses can use it as an online loyalty program and allow their customers ...

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ExpertVoice offers custom pricing plan

What buyers evaluate in Customer Advocacy Software
Level of automation in managing and engaging customer advocates
Customization capabilities for referral rewards and advocacy workflows
Effectiveness in tracking and measuring advocate-driven performance metrics
Swagbucks - Customer Advocacy Software

Swagbucks

Maximize customer satisfaction through actionable feedback.

Best for: SMB teams · Mid-market

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What is Swagbucks?

Proven Customer Advocacy Software Delivers: Improved customer satisfaction. Increased loyalty and retention. Early warning of potential risk and compliance problems. Deliverables: Tools to more effectively elicit, manage, and act upon customer feedback. Action Planning worksheet with associated ...

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Swagbucks offers custom pricing plan

Mention Me - Customer Advocacy Software

Mention Me

Spread the word, grow your brand.

Best for: SMB teams · Mid-market

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What is Mention Me?

Mention Me is a customer advocacy platform that allows companies to engage with every customer, not just a select few. It help consumers tell meaningful stories about their experiences with the company that convert into brand advocates, increased engagement, and ultimately more sales. Mention ...

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Mention Me offers custom pricing plan

Zuberance - Customer Advocacy Software

Zuberance

Elevate your business with customer advocacy.

Best for: SMB teams · Mid-market · Enterprise

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What is Zuberance?

Zuberance is the customer advocacy software for service businesses. With a unique approach to revenue sharing, it empowers customers to make suggestions. Then business can reward customer experience advocates by rewarding them when implement their ideas. Zuberance is easy to set up and there ...

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Zuberance offers custom pricing plan

Smile.io - Customer Advocacy Software

Smile.io

Engage, connect, and delight your customers.

Best for: SMB teams · Mid-market · Enterprise

Try for Free

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What is Smile.io?

Smile.io unifies customer service, social media and engagement in one all-inclusive platform. It help brands connect with customers over multiple channels, effortlessly engage them across different social platforms, measure customer feedback and sentiment, and take action based on that data, ...

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TrafficManager - Customer Advocacy Software

TrafficManager

Connect with your customers at every touchpoint.

Best for: SMB teams · Mid-market · Enterprise

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What is TrafficManager?

TrafficManager is a customer advocacy (voice of the customer) software that helps companies listen and respond to their customers at the right time and right place across all channels and media. This software provides multichannel, multilingual auto-translation capabilities that are flexible ...

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Free Trial
GrowSurf - Customer Advocacy Software

GrowSurf

Maximize your reach with automated advocacy.

Best for: SMB teams · Mid-market · Enterprise

See Plans & Pricing

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What is GrowSurf?

GrowSurf software helps customer advocates grow their customer base on social media by sending out email and social media messages in a timely manner. This software is designed to support large advocacy programs involving hundreds, if not thousands, of advocates. The current version focuses on ...

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Starts from $775/Month

Influitive - Customer Advocacy Software

Influitive

Empowering customers.

Best for: Mid-market · Enterprise

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What is Influitive?

Influitive is customer advocacy software designed to help companies acquire, empower, and retain customers. As an advocate platform fueled by advocacy marketing, the software provides solutions for customers to solve the challenges of social media, the sales process, customer service product ...

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Influitive offers custom pricing plan

TrueSaaS - Customer Advocacy Software

TrueSaaS

Revolutionize customer feedback with data-driven strategies.

Best for: SMB teams · Mid-market · Enterprise

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What is TrueSaaS?

TrueSaaS set out to help companies manage their customer feedback, but that's not all. It is also determined to do it in a radically innovative way. In addition to the revolutionary software design, TrueSaaS uses data science and computer vision to automate the process and help to formulate ...

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Free Trial
Referral Rock - Customer Advocacy Software

Referral Rock

Boost growth with referral marketing automation.

Best for: SMB teams · Mid-market · Enterprise

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What is Referral Rock?

Referral Rock is customer advocacy software for tech startups. Small companies can use Referral Rock to get more and better customers by sending out a stream of customized emails, tweets, Facebook updates and SMS text messages to the customers of their service providers (like us). It integrates ...

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Free Trial
Tapfiliate - Customer Advocacy Software

Tapfiliate

Turn customers into loyal advocates and boost revenue.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Tapfiliate?

Tapfiliate provides the easy customer advocacy software that gives businesses of any size, the freedom to leverage their customer data. Reaching audience has never been easier with a powerful suite of tools, community and reward platform. Tapfiliate is an all-in-one solution that helps business ...

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Free Trial
Omnistar Affiliate Software - Customer Advocacy Software

Omnistar Affiliate Software

Maximize sales and reduce costs with Omnistar Affiliate.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

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What is Omnistar Affiliate Software?

Omnistar Affiliate is a customer advocacy software that tracks publish, website, affiliate and on-line campaigns. It automatically analyzes customer service requests and requests for information by contact and gives users leads to follow up. It’s the ideal tool for generating leads and cutting ...

Read more about Omnistar Affiliate Software
Free TrialTry Free →·

Starts from $47/Month

VaultPro - Customer Advocacy Software

VaultPro

Empowering businesses to unlock customer loyalty.

Best for: SMB teams · Mid-market · Enterprise

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What is VaultPro?

VaultPro is a customer advocacy software that helps business delight their customers, get more referrals and organic traffic on social media, collect reviews, increase site's conversion rates, find more leads and increase revenue. VaultPro provides a secure way for users to interact with ...

Read more about VaultPro
Free Trial
ReferralMagic - Customer Advocacy Software

ReferralMagic

Turn happy customers into powerful promoters.

Best for: SMB teams · Mid-market · Enterprise

Start Free Trial

4.7

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What is ReferralMagic?

Referral magic is a customer advocacy software that enables users to refer their friend, family members and even complete strangers to products and services more efficiently. By empowering customers to become advocates and spread the word, business can build strong customer relationships, gain ...

Read more about ReferralMagic
Free Trial
ReferralCandy - Customer Advocacy Software

ReferralCandy

Unleash your customers' power of recommendation.

Best for: SMB teams · Enterprise

Start Free Trial

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What is ReferralCandy?

ReferralCandy is a customer advocacy platform that provides personalized referral campaigns. It helps online businesses grow faster by increasing referrals and sales, while reducing cost to acquire customers. Supported by its team of marketing professionals and software engineers, ...

Read more about ReferralCandy
Free Trial

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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