Category Archive
How software gets researched, compared, and bought — review platforms, buyer intent data, and vendor marketing economics.
Website visitor identification explained: how to identify website visitors, the match rates vendors publish, and 9 tracking tools compared on price.
30 verified SaaS directories with real submission links, free vs paid status, and priority tiers — plus the short list that actually drives buyers.
G2 now owns Capterra, GetApp, and Software Advice. See how G2, Capterra, and independent Spotsaas compare on rankings, reviews, and vendor costs.
What Capterra advertising costs in 2026: the PPC auction, real CPC ranges, a worked ROI example, and honest alternatives for SaaS vendors.
G2, Capterra, TrustRadius, Spotsaas, and 8 more B2B review sites compared on verification, catalog size, and how each one makes its money.
Bombora, 6sense, G2 Buyer Intent, and 7 more intent data providers compared on data source, pricing, and contract terms — updated July 2026.
G2 now owns Capterra, GetApp, and Software Advice. See which of the 10 best Capterra alternatives in 2026 are truly independent of G2.
TrustRadius is now owned by HG Insights, a sales-intelligence company. Here are 10 alternatives — and why independence is scarce in 2026.
Spotsaas’s own guide to getting listed: it’s free, takes ~5 minutes to apply, and goes live in under two weeks. Here’s exactly how it works.
ZoomInfo pricing and data quality pushing you to switch? Compare 12 alternatives by cost, data strength, and intent signals for 2026.
A 7-step software selection process with deliverables, owners, and time estimates per step — from requirements doc to the 90-day post-purchase review.
Platform-by-platform incentive rules for G2, Capterra, TrustRadius, and Spotsaas, plus ask templates and timing that turn customers into reviewers.