Soft Launch or Hard Launch: Which Strategy Will Skyrocket Your Business?
Deciding between a soft launch or hard launch can be tricky for businesses releasing new products. In fact, your chosen strategy could...
With a strong foundation in finance and a deep passion for simplifying the way businesses purchase software, Rajat Gupta, CFA, has built a career at the intersection of technology, strategy, and business growth. As the co-founder of spotSaaS, he is dedicated to helping businesses make smarter software decisions through expert insights, in-depth analysis, and curated recommendations. Before launching spotSaaS, Rajat founded ClassVita, a SaaS platform designed to enhance operational efficiency for early education centers. This experience gave him firsthand insights into the challenges of selecting, implementing, and scaling SaaS solutions—fueling his mission to redefine how businesses evaluate and adopt software. Holding a Bachelor’s degree in Commerce and a CFA charter, Rajat combines financial expertise with an entrepreneurial mindset to assess SaaS products not just as tools, but as strategic investments. His work focuses on SaaS market analysis, product evaluation, and making software purchasing more transparent, efficient, and impactful. Beyond work, Rajat enjoys playing badminton, meeting people in real life, and engaging in thought-provoking conversations about technology, business, and innovation. Always curious and driven, he is on a mission to transform the way businesses discover and adopt the right software solutions.
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