Zillow Review: Is It The Right Multiple Listing Service (MLS) Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
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Zillow offers custom pricing plan
Overview
Pricing
Features
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Zillow?
Zillow is a US real estate marketplace covering for-sale and rental listings, mortgage information, and home value estimates. Its Zestimate algorithm lets homeowners and buyers track estimated property values over time, and the platform connects users with local real estate professionals. With millions of listings, it is used by first-time buyers, investors, and renters to search properties and compare home values.
Pricing
Zillow offers custom pricing plan
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
Platform
Browser Based (Cloud)
Desktop only — no mobile app
Zillow Software Demo
Zillow was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Zillow
- Use cases
- Real estate agencies, Property management companies, Mortgage brokers
- Team types
- Real estate agents, Mortgage advisors
- Company size
- Small Business, Large Enterprises
- Workflow style
- Simple and streamlined
- Setup complexity
- Medium
Why teams choose Zillow
Comprehensive property listings across multiple real estate sectors
Innovative Zestimate algorithm for property value estimation
Strong brand recognition and large user base
Is Zillow right for you?
Best for real estate pros needing comprehensive listings and property valuations.
Choose Zillow if
- You want access to extensive real estate, apartment, mortgage, and home value data in one platform
- Your team benefits from Zillow’s proprietary Zestimate algorithm for unique property value insights
- You represent a small or large real estate agency, property management firm, or mortgage brokerage
Consider alternatives if
- You require transparent, fixed pricing with clear cost structures
- Your workflows demand highly customizable MLS software features beyond a simple, streamlined setup
Zillow pros and cons
- Zillow pros
Comprehensive property listings across multiple real estate sectors
Innovative Zestimate algorithm for property value estimation
Strong brand recognition and large user base
- Zillow cons
Pricing is quotation-based with no public transparency
Limited detailed user feedback on advanced features
Ready to try it?
Get started with Zillow
Connect with the team for a personalised demo.
Still comparing?
See how it stacks up
Compare Zillow side-by-side with top Multiple Listing Service (MLS) Software alternatives.
What is the pricing of Zillow?
Zillow uses custom pricing — plans are tailored to your team size and needs. Contact them for a quote.
Weighing your options?
Not sure if Zillow fits your budget?
Zillow reviews and ratings
Buyer sentiment
Buyers appreciate Zillow's comprehensive listings and Zestimate feature but express concerns about pricing transparency and usability.
What buyers like
- Comprehensive property data
- Innovative valuation algorithm
- Brand recognition
Common complaints
- Pricing opacity
- Usability issues
Are you using Zillow?
- See if Zillow fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
Step 1 of 4
How big is your team?
We tailor recommendations to companies your size.
What are the features of Zillow?
A searchable roster of real estate agents or brokers with profiles, transaction history, service areas, and consumer ratings. Buyers and sel…
An algorithmic estimate of a property's market value derived from comparable sales, tax records, and property attributes, usually shown even…
Filter search results is a powerful and efficient feature that helps users navigate through a large amount of data and narrow down their sea…
An interactive map interface where listings are plotted as pins and the visible map area acts as the search filter. Users pan, zoom, or draw…
A marketing automation app for mobile devices is a software application that allows marketers to automate and manage marketing activities. T…
A tool that estimates monthly housing cost from purchase price, down payment, interest rate, term, taxes, and insurance. It lets a buyer tra…
Any building or unit zoned and intended for use as dwelling space is a residential property. It's one of two real estate types; the other is…
The ability to store a set of search criteria such as location, price range, and property type under a named search that can be re-run later…
Zillow security and data handling
Key compliance certifications and security features for IT and security teams evaluating Zillow.
Certifications
Developer & data
Alternatives to Zillow
Zillow Support Options
Frequently Asked Questions About Zillow
Common questions buyers ask before choosing Zillow.
Zillow is a Multiple Listing Service (MLS) Software. Zillow offers Automated Property Valuation, Residential, Agent Directory, Mortgage Calculator, Map-Based Search and many more functionalities.
Zillow is a strong fit if: You want access to extensive real estate, apartment, mortgage, and home value data in one platform; Your team benefits from Zillow’s proprietary Zestimate algorithm for unique property value insights. Consider alternatives if: You require transparent, fixed pricing with clear cost structures; Your workflows demand highly customizable MLS software features beyond a simple, streamlined setup.
Buyers commonly note the following limitations of Zillow: Pricing is quotation-based with no public transparency; Limited detailed user feedback on advanced features; Average user rating of 3.8 with some concerns on usability.
Some top alternatives to Zillow includes LoopNet, Trulia, Realiti.io, Apartment Finder and Crelookup.
Zillow offers Quotation Based pricing model
The starting price is not disclosed by Zillow. You can visit Zillow pricing page to get the latest pricing.
Ready to try it?
Get started with Zillow
Get connected with the team for a personalised demo.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].
