VWO Testing Reviews in July 2026: User Ratings, Pros & Cons

"Great Solution for A/B Testing"

What do you like best about VWO Testing? I like the ability to have multiple tests running at the same time. Great features that let us test many different page metrics. Highly recommend for all of the various differentiations. What do you dislike about VWO Testing? I wish there were a little bit more user interface options. There are a couple of features that feel hidden in the settings, while they are very common and should be up front. What problems is VWO Testing solving and how is that ...

"Extremely intuitive interface and in-depth view into user behavior"

What do you like best about VWO Testing? Testing with VWO has been the best thing that has happened. We have used other tools, but nothing comes close to VWO regarding the features offered by the platform in terms of UI/UX, responsiveness, ease of creating and moving the HTML elements dynamically and an instrumental view into how the user interacts with the website. The feature we liked was the user interaction recording and a timeline of all user movements across both mobile and desktop ...

"Everything you need for experimentation!"

What do you like best about VWO Testing? I like how straightforward the VWO platform is. You can perform all the major A/B test types with relative ease. The feature I like the most is probably the on-screen editing features, which allows my non-engineering team to perform tests really easily without adding to their backlog! What do you dislike about VWO Testing? The VWO feature suite is really comprehensive -- while it is all usable, there are certain features that are buggy. The on-screen ...

"VWO has been great. We get direct access to the team when we need them most."

What do you like best about VWO Testing? All their features are great and are well orgined in a way that make sense to follow the process of evaluationg a user through a funnel. Of all the features, I enjoy playing with the heatmap and clickmap features. What do you dislike about VWO Testing? I don't want to say VWO is perfect but I haven't encountered any major issues to dislike their features or their customer service. The dashboard might feel overwhealming at first but the learning curve ...

"VWO gives clear and user-friendly data that makes it painless to use."

What do you like best about VWO Testing? I love the customization that comes with setting up our own goals. What do you dislike about VWO Testing? I have not personally encountered any issues with VWO that I can remember. What problems is VWO Testing solving and how is that benefiting you? It gives an insight into what the user is responding to and what they interact with the most. The page recordings have come in handy when questioning the lack of interaction with the page.

"Powerful Platform with Incredible Support"

What do you like best about VWO Testing? The support team is incredible. The biweekly calls with our account manager are an invaluable tool to discuss results and planning tests to help with our business goals. What do you dislike about VWO Testing? Exporting or sharing reports can be improved. What problems is VWO Testing solving and how is that benefiting you? How specific customer segments interact with our website. Being able to see how returning/new customers use our site has improved ...

"Very easy to use while being very powerful"

What do you like best about VWO Testing? Very good platform, easy to implement on Webflow websites and in-app through a code snippet. Creating, launching, tracking and analyzing is made super simple as VWO is able to pretty much modify any type of element on a website. The onboarding and support provided by our account manager has been really helpful in getting us up to speed. What do you dislike about VWO Testing? Pricing we find a little steep especially given the very limited available ...

"Best experimentation platform I've used!"

What do you like best about VWO Testing? VWO makes creating A/B test incredibly simple. We're able to create tests and launch them very quickly and require very little support from our development team What do you dislike about VWO Testing? We've had a few issues with setting up heatmaps in the past, however the VWO support team respond to our requests within the same day which really helps us out. What problems is VWO Testing solving and how is that benefiting you? So far, we've been using ...

"A brilliant CRO tool that enables deep analysis of our website visitors"

What do you like best about VWO Testing? We love how granular we can get with VWO. It's easy to segment and exclude certain visitors from your tests, and focus on your target audience. Other CRO tools provide many "out-of-the-box" features that are quick to implement. But that's not enough for us. We like that VWO gives us full control of who is eligible for our tests, plus track multiple events/goals acrosss the website to simulate how a real visitor engages with our website. We really ...

"Easy to use and powerful"

What do you like best about VWO Testing? The user insights and also setting up various types of A/B tests are really good, along with heatmaps and scroll maps etc. What do you dislike about VWO Testing? The Surveys feature is rarely used as I see VWO as a user experience testing tool What problems is VWO Testing solving and how is that benefiting you? VWO helps in gaining unique user experience insights on how they interact with particular designs and how changing one thing in UI affects ...