urllo Review: Is It The Right URL Shorteners For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial Available
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Starts from $7.67 / month when yearly
Verizon
Canon
Comcast
Whirlpool
American ExpressTrusted by teams including Verizon
Integrates with
Google Workspace
Okta
OneLogin
Microsoft Azure ADOverview
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Buyer feedback
Alternatives
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What is urllo?
urllo, formerly EasyRedir, is the unified link management platform for teams. Control every connection across your digital presence with fast, secure URL redirects, trackable QR codes and branded links. urllo gives marketing, SEO and IT teams one place to manage, optimize and analyze links at scale. No code required.
Pricing
Starts from $7.67 / month when yearly
Free Trial available
Best For
Suited for small teams, SMBs, and enterprise
Security & Compliance
Data residency:Global
Platform
Web-based — no mobile app
Installed - Windows
urllo Software Demo
urllo was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider urllo
- Use cases
- Technology, SaaS, E-commerce
- Team types
- SEO Manager, Digital Marketing Manager
- Company size
- 1,000+ employees
Why teams choose urllo
SSO and role-based access suited for enterprise teams
REST API and bulk tools for managing large redirect volumes
Custom domains and branded URLs that help preserve SEO
Is urllo right for you?
What buyers should know before choosing urllo
urllo is a robust URL redirect and link management platform designed to give teams precise control over web traffic routing and long-term SEO integrity. It excels at handling large redirect sets through an intuitive dashboard, API access, and bulk import tools.
The platform supports branded domains and integrates with SSO providers, making it suitable for mid-sized and enterprise teams that require governance and security alongside link management. Its analytics provide useful insights into link performance, while conditional routing rules allow sophisticated redirect behaviors without engineering overhead.
While feature-rich for redirect workflows, users focused primarily on traditional link shortening might find the interface more complex than necessary. For organizations prioritizing SEO preservation and scalable redirect operations, urllo is a compelling choice.
urllo pros and cons
- urllo pros
SSO and role-based access suited for enterprise teams
REST API and bulk tools for managing large redirect volumes
Custom domains and branded URLs that help preserve SEO
- urllo cons
Limited marketing-specific features like UTM or campaign tracking
More complex than basic link-shortening tools
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What is the pricing of urllo?
urllo Pricing Plans
Essentials
$9
/month
1 team member
Intuitive easy-to-use dashboard
Automatic SSL/TLS certificate management?
1 month of basic analytics
Lost traffic reports?
Show more +
Performance
$49
/month
All Essentials features plus:
Flexibly scale from 25 to 50000 source URLs
Unlimited team members with role-based access controls
Bulk redirect imports for faster implementation
12 months of detailed analytics
Show more +
Enterprise
Custom
All Performance features plus:
Custom terms invoicing and SLA
Enhanced security controls?
Advanced match settings?
Custom match not found rules?
Show more +
Weighing your options?
Not sure if urllo fits your budget?
urllo reviews and ratings
What buyers like
- SSO and role-based access suited for enterprise teams
- REST API and bulk tools for managing large redirect volumes
- Custom domains and branded URLs that help preserve SEO
Common complaints
- Limited marketing-specific features like UTM or campaign tracking
- More complex than basic link-shortening tools
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What are the features of urllo?
API integration is a feature that allows different software systems, platforms, or applications to seamlessly communicate with each other. I…
Analytics is a math-based field that aims to uncover patterns in marketing data to gain actionable knowledge that can be used in your market…
A custom domain is a one-of-a-kind branded name for a website. The custom domain of Nation Builder, for example, is nationbuilder.com. Vanit…
Secure and tamper-proof software features are essential elements for maintaining the integrity and confidentiality of information within a d…
Single sign-on (SSO) allows users to log in to various applications with a single set of credentials, making it safe and straightforward. It…
Team Management is a crucial aspect of any organization, as it involves coordinating and organizing the efforts of a group of individuals to…
Version control, often known as source control, tracks and manages changes to digital asset management software code. Version control system…
urllo security and data handling
Key compliance certifications and security features for IT and security teams evaluating urllo.
Certifications
Developer & data
Alternatives to urllo
Why buyers keep looking beyond urllo
Link tools that integrate directly with CRM, email marketing, or social platforms can streamline workflows without custom API work, which some organisations find more convenient.
Smaller teams or startups with limited budgets may prefer cheaper or freemium tools that don’t require enterprise-level features or security controls.
Some alternatives include built-in campaign tracking, UTM management, A/B testing, and referral data tailored for marketers — areas where urllo is more focused on redirects and SEO stability.
If all you need is basic link shortening for social posts and campaigns, lightweight tools like Bitly or Rebrandly are easier to use right away without redirect rule complexity.
urllo Integrations
urllo Customers
Verizon
Canon
Comcast
Whirlpool
American Express
GoDaddy
intuit
Dropbox
Boeing
Dell Technologies
urllo Support Options
Frequently Asked Questions About urllo
Common questions buyers ask before choosing urllo.
urllo is a URL Shorteners. urllo offers API Integration, Secure and Tamper Proof, Analytics, Custom Domain, Version Control and many more functionalities.
Buyers commonly note the following limitations of urllo: Limited marketing-specific features like UTM or campaign tracking; More complex than basic link-shortening tools.
Some top alternatives to urllo includes GoLinks, Replug, Rebrandly, Foxly and Zero Width Shortener.
urllo offers Free Trial pricing model
Yes, urllo can integrate with Google Workspace, Okta, OneLoginYou can find more integration for urllo here
The starting price of urllo is $7.67/month when yearly
Ready to try it?
Get started with urllo
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].