Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"It's got hiccups. But I know it's a powerful tool."

What do you like best about Supermetrics? I got Supermetrics because I wanted the potential reporting. I know two other marketers who use it -- one via Sheets and the other with Google Data Studio. Both were getting good data out of Supermetrics... at least before the Facebook Apple war started. So I was interested in the power that I thought I'd find. What do you dislike about Supermetrics? Should have been a red flag... when the sales guy said that it's $800 to get someone to set it up ...

"Powerful tool with easy to use interface"

What do you like best about Supermetrics? I love that I no longer have to wait for a developer to create an api connection to get data. What do you dislike about Supermetrics? The biggest issue with supermetrics for google sheets is sometimes the data format within the same column will change from row to row. Also the Facebook API connection is a little buggy. Recommendations to others considering Supermetrics: I've only used supermetrics for google sheets and data studio. Both of these ...

"Perfect tool for dynamic marketing analysts who need the data fast"

What do you like best about Supermetrics? The possibility to integrate into one place all direct source paid advertisement data. What do you dislike about Supermetrics? The fact that a lot of the queries constantly fail, namely Facebook API Recommendations to others considering Supermetrics: If you are struggling to integrate the direct source data in one place from your paid media, that's the tool to go! What problems is Supermetrics solving and how is that benefiting you? Getting ...

"Robust tool, a lot of connectors available"

What do you like best about Supermetrics? Cloud data platform connectors are now available like S3 on amazon What do you dislike about Supermetrics? No timezone support in North America at the moment Recommendations to others considering Supermetrics: Don't use excel connector if you are using more than 4 ETL ingestions, I find excel crashing a lot What problems is Supermetrics solving and how is that benefiting you? The biggest use case for us is to be able to report on marketing spend

"Clunky UI But Good API Connector"

What do you like best about Supermetrics? Reliable source of bringing data into various environments from Google Data Studio to Sheets to RedShift. What do you dislike about Supermetrics? Clunky UI can be difficult to learn and navigate What problems is Supermetrics solving and how is that benefiting you? We have advertising data from multiple sources we need to integrate into a single consolidated data set for reporting. Supermetrics allows us to do so without exporting the data files manually.

"Great addition to our reporting requirements"

What do you like best about Supermetrics? The breadth of connectors for the multiple ad platforms we utilize and the ease of connecting up these platforms to our various dashboards both in Data Studio and Google Sheets. What do you dislike about Supermetrics? Rigid way to purchase additional connectors on the fly to account for any new platforms we may leverage for our clients. What problems is Supermetrics solving and how is that benefiting you? Connecting data sources to our dashboard for ...

"Excellent Tool for Automating commodity tasks"

What do you like best about Supermetrics? Ease of use - and quick to integrate across multiple platforms What do you dislike about Supermetrics? Sometimes Search Metrics lack clear naming / do not appear as they do in the platform; meaning it can be challenging to find what you want the first time Recommendations to others considering Supermetrics: Well worth it for light to medium reporting needs. great for creating simple and easy to understand reports for the wider business What problems ...

"Almost perfect for our needs"

What do you like best about Supermetrics? Supermetrics offers a broad swath of options What do you dislike about Supermetrics? Certain adtech platforms are not supported in the Pro platform, despite its cost. What problems is Supermetrics solving and how is that benefiting you? Supermetrics allows us to quickly develop comprehensive data studio dashboards incorporating almost all the major ad tech platforms.

"Supermetrics Connectors- Ultimate Reliability for Data Studio"

What do you like best about Supermetrics? Ease of use and reliability let me fucjing compelte thsi formk What do you dislike about Supermetrics? Occasional Drop out of Facebook and Instagram Recommendations to others considering Supermetrics: Put togther a clear measurement plan and then contact Supermetrics sales team to see which connectors they recommend What problems is Supermetrics solving and how is that benefiting you? Integrating multiple data sources into one place for clients with ...

"Top service!"

What do you like best about Supermetrics? The support is really helpful and they are really fast in solving every issue. What do you dislike about Supermetrics? The price is high. I would use Supermetrics for other platforms, but we are a small start-up and we can not afford it for all the other platform we are using. What problems is Supermetrics solving and how is that benefiting you? An easier way to connect facebook with datastudio