Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Excellent product, very useful for Looker Studio Reports"

What do you like best about Supermetrics? Ease of use, number of guides and templates, helpful support staff. This is used for both weekly and monthly reports and is essential to our current reporting soluton. It was very easy to implement and build myself with just a rudimentary understanding of Looker Studio. What do you dislike about Supermetrics? Nothing really comes to mind! I've found it to be excellent in general. Maybe some sort of introduction/onboarding for the back end of the ...

"Valuable Client Reporting Tool"

What do you like best about Supermetrics? I like all of the available Supermetrics connectors that update the reporting dashboards in real time. What do you dislike about Supermetrics? I wish blending data was a little easier. What problems is Supermetrics solving and how is that benefiting you? We are using Supermetrics to provide insights to our clients about how their ads on all of the platforms are performing.

"very helpful"

What do you like best about Supermetrics? it is easy to use and I can create reports in a fast and convenient way. What do you dislike about Supermetrics? not all the platforms are included in the plan I have What problems is Supermetrics solving and how is that benefiting you? Reports , it saves me time

"Irreplaceable tool for any digital marketing"

What do you like best about Supermetrics? I've been using Supermetrics for over 5 years now in two different companies. It's an essential tool for any marketer who needs to track ad spend and performance data on a daily basis in one place. It plugs into most platforms you could even think of, bugs are very rare and even if they happen, the team resolves them very quickly. I only had a few interactions with the support team, but each time my questions were resolved in a timely manner and the ...

"Large data source and easy to navigate"

What do you like best about Supermetrics? large data source that brands that are running multiple channels What do you dislike about Supermetrics? there's some bug sometime that is not address in immediate response What problems is Supermetrics solving and how is that benefiting you? Generate multiple data source at one time and helps to connecting the data easily

"An essential tool for reporting automation"

What do you like best about Supermetrics? Wide variety of connectors, customisable packages. What do you dislike about Supermetrics? Price is high for a sole trader relative to other software subscriptions What problems is Supermetrics solving and how is that benefiting you? Automation

"A great tool for automated data collection"

What do you like best about Supermetrics? The ease of connection with multiple platforms that I use What do you dislike about Supermetrics? I dont get notified when a query has an error and need to manually find what happened What problems is Supermetrics solving and how is that benefiting you? Data collection and visualisation. It saves me and my team a significant amount of time

"Extra"

What do you like best about Supermetrics? Automatisation and easy to create data looker studio implement What do you dislike about Supermetrics? Sometimes the stability, and lag on the connection What problems is Supermetrics solving and how is that benefiting you? Create easy reporting.

"Great way to pull all you data into one place without being a API expert or Data Scientist"

What do you like best about Supermetrics? Ease of use, connect it to the source data, e.g. Google Analytics and see the data populate for bite sized data for the team to review. What do you dislike about Supermetrics? There are a few datasets I'll like to tap into, but they don't have an ready made API for just yet. What problems is Supermetrics solving and how is that benefiting you? Create bespoke reports for different groups so they can see both the top level view and drill down to ...

"The Worst ETL Tool on the Market"

What do you like best about Supermetrics? Nothing. This tool is full of promises, but you are met with unstable connectors, unresponsive/incompetent customer service, and obscene limitations for any scalable business. What do you dislike about Supermetrics? 1. The tool promises a robust series of direct connectors; however, the connectors rarely update without breaking. 2. Customer service takes several weeks to respond to simple requests and usually regurgitate information from their ...