Supermetrics Reviews in June 2025: User Ratings, Pros & Cons

"Great tool for automating marketing data into Google Sheets and other platforms"

What do you like best about Supermetrics? Supermetrics has an excellent interface for pulling marketing data into programs like Google Sheets & Excel. It has a good selection of data sources, and the flexibility with which you can set up your data import gives you a lot of options for how you want the data to be displayed. What do you dislike about Supermetrics? There are other data sources that would be nice to have, like other ecom platforms like Magento. Their Shopify data source has ...

"The Best App for Digital Marketers"

What do you like best about Supermetrics? Supermetrics helps me integrate all my paid media data (and organic) into one single place. I use it to keep track of the main KPIs in a single spreadsheet and build dashboards for sharing with the different shareholders. What do you dislike about Supermetrics? The downside that I find is the speed of the download when you have a lot of queries in one place. Also, I think it could be a good idea is having a feature for uploading (or re-uploading) ...

"The Best App for Digital Marketers"

What do you like best about Supermetrics? Supermetrics helps me integrate all my paid media data (and organic) into one single place. I use it to keep track of the main KPIs in a single spreadsheet and build dashboards for sharing with the different shareholders. What do you dislike about Supermetrics? The downside that I find is the speed of the download when you have a lot of queries in one place. Also, I think it could be a good idea is having a feature for uploading (or re-uploading) ...

"An incredibly useful tool for the data-intermediate."

What do you like best about Supermetrics? I am a digital media specialist at a small advertising agency. I am very proficient in Excel and detailed analysis, but I am not a data scientist. I have no experience with major database tools like SQL or BigQuery, and I have no experience with R, Python or scripting tools. At best, I have moderate SPSS skills. Supermetrics is an EXCELLENT tool for people like me, because it allows me to aggregate data from a variety of sources which I can plug ...

"An incredibly useful tool for the data-intermediate."

What do you like best about Supermetrics? I am a digital media specialist at a small advertising agency. I am very proficient in Excel and detailed analysis, but I am not a data scientist. I have no experience with major database tools like SQL or BigQuery, and I have no experience with R, Python or scripting tools. At best, I have moderate SPSS skills. Supermetrics is an EXCELLENT tool for people like me, because it allows me to aggregate data from a variety of sources which I can plug ...

"Is a THE tool for any digital exec, marketer or basically anyone dealing with digital reports."

What do you like best about Supermetrics? Organization of functionalities, flow to procure data & the recurring reports function. Their team is awesome aswell. What do you dislike about Supermetrics? I don't know just yet. Things have been falling into place upto now. What problems is Supermetrics solving and how is that benefiting you? Collecting data from multiple sources, having one platform to collect all data is crucial for productivity.

"Is a THE tool for any digital exec, marketer or basically anyone dealing with digital reports."

What do you like best about Supermetrics? Organization of functionalities, flow to procure data & the recurring reports function. Their team is awesome aswell. What do you dislike about Supermetrics? I don't know just yet. Things have been falling into place upto now. What problems is Supermetrics solving and how is that benefiting you? Collecting data from multiple sources, having one platform to collect all data is crucial for productivity.

"Does numbers good"

What do you like best about Supermetrics? The set up and customization capabilities are all easy to use. What do you dislike about Supermetrics? The level of customization means that it can be difficult to come into someone else's set up and figure things out. What problems is Supermetrics solving and how is that benefiting you? Supermetrics pulls in our data from multiple sources making daily reporting so easy.

"Very Useful for Simple Data Pulls, Some Challenges With Advanced Complexity"

What do you like best about Supermetrics? Very easy and intuitive to setup for pulling data into Google Sheets and DataStudio. What do you dislike about Supermetrics? When trying to pull more complex variations, sometimes SuperMetrics does not have the advanced customization options I would like. Also sometimes running into issues where the query into Google Sheets pulls a different column order each day. What problems is Supermetrics solving and how is that benefiting you? Automating ...

"Supermetrics is convenient and overall easy but the setup process could be refined."

What do you like best about Supermetrics? I love that I don't need to manage any connectors and that there are lots of available data sources. I enjoy easy access to customer service and everyone at the company is willing and wants to help me get my data in an accurate and timely way. What do you dislike about Supermetrics? I found that a lot of documentation was hard to find, lacking, or not very descriptive. I think that some of it may be intentional because it is hard to constantly ...