Supermetrics Reviews in July 2026: User Ratings, Pros & Cons

"Good product for what we need"

What do you like best about Supermetrics? Supermetrics allows us to analyze data at a glance and saves time as we're optimizing campaigns. It's really helpful for our clients to see all their data in one place and we like being able to integrate almost any source. What do you dislike about Supermetrics? We use Supermetrics for Looker Studio and unfortunately have frequent issues with the connections or the way the metrics and dimensions pull in. There's a lot of custom work needed to blend ...

"Complex but worth it"

What do you like best about Supermetrics? We invested time and resources to producing paid and social reporting using Supermetrics integrators. The options presented allow us to have increased our operational efficiencies. What do you dislike about Supermetrics? Transitioning from another provider was complex as the metrics do not have a conventional naming system. What problems is Supermetrics solving and how is that benefiting you? Marketing and Agency analytics to present to clients

"Easily connect sources for a better view in Looker Studio."

What do you like best about Supermetrics? To import ads data with website metrics. What do you dislike about Supermetrics? Its sometimes very slow. Other then that im pretty happy. What problems is Supermetrics solving and how is that benefiting you? I easily get an overview over cost and performance data.

"Analyse data on the fly & automate your Looker Studio"

What do you like best about Supermetrics? It's very simple to use and automate your import data for e.g. Googles Looker Studio. Also you can simply analyse all possible data on the fly in a few seconds. What do you dislike about Supermetrics? Sometimes you get errors because of too much queries on google analytics and the overload of data via the connector. Then you have to find workarounds via other spreadsheets and triggers. What problems is Supermetrics solving and how is that benefiting ...

"Great tool for data aggregation and enabling automated reporting"

What do you like best about Supermetrics? Supermetrics connects to almost any marketing app which is great if you are looking to pull data from multiple sources. We use the tool to build automated reporting dashboards in Looker Studio. It works great once you've figured out how to connect it all and Supermetrics allows us to pull data from additional sources like several social media platforms which don't offer any native connections to Looker Studio. What do you dislike about ...

"Abysmal support and major decline in product over the last 2-3 years"

What do you like best about Supermetrics? The ability Aggregate Data from multiple sources What do you dislike about Supermetrics? Low quality support Long issue resolution time Pricing Slow queries What problems is Supermetrics solving and how is that benefiting you? Aggregating data. Not benefitting me at all right now because connections break random and takes months to get a fix by their support team.

"Universal tool for data aggregation"

What do you like best about Supermetrics? SuperMetrics connect with a wide variety of marketing platforms and allows this information to be aggregated into one document or dashboard. What do you dislike about Supermetrics? It's not always clear what metrics are associated with which dimensions. What problems is Supermetrics solving and how is that benefiting you? Aggregating marketing analytics from multiple platforms into one document or dashboard.

"Great and Useful Product"

What do you like best about Supermetrics? Being able to connect data to different platforms and consolidate into reports and the templates that Supermetrics provide. What do you dislike about Supermetrics? Not that there is anything least useful. I would just like to see more in-depth troubleshooting message boards and/or articles from Supermetrics. What problems is Supermetrics solving and how is that benefiting you? creating reports with consolidated data across multiple platforms and the ...

"Gets the job done with some exceptions"

What do you like best about Supermetrics? The ability to purchase a subscription to a single connector instead of paying for multiple connectors that are not needed. What do you dislike about Supermetrics? Limitations on what data is available. Not sure if it's a limitation from the connector source or if it's Supermetrics. What problems is Supermetrics solving and how is that benefiting you? Syncing data from ActiveCampaign with Google Data Studio/Looker

"Supermetrics is overal a very useful agency partner"

What do you like best about Supermetrics? it's easy to connect sources via the tool to get the data we need it's easy to use easy to manage would't change it for another tool (looked into other solutions) What do you dislike about Supermetrics? it causes lookerstudio to lag. Not all data is retrievable It's expensive The google sheet connector only allows 1 seat, per extra seat it becomes super expensive What problems is Supermetrics solving and how is that benefiting you? easy to connect ...