Spyfu Reviews in September 2026: User Ratings, Pros & Cons

Very useful tool keyword tool

What do you like best? This is a fantastic tool for discovering new keywords and learning what keywords your competitors are using. What do you dislike? Doesn't always provide the most detailed information if you are using it for less well known companies or companies not running paid search campaigns, however, this is typically not the case. What problems are you solving with the product? What benefits have you realized? Researching potential keywords for paid search ...

Very easy to use and shot learning curve

What do you like best? I like that first of all someone with little or no expirience can use the platform within minutes. I migrated here actually from semrush because i found the semrush platform super complicated and had a bunch of fancy buttons but i couldnt use it What do you dislike? I cant really say much about that i dislike Recommendations to others considering the product: Nothing at the moment What problems are you solving with the product? What benefits have you ...

Very Good Tool For The SEO

What do you like best? I like the information of the Competetiors Keywords Whether it is PPC OR SEO. The tool gives the information what are the areas and Keywords that our Competetiors are Targeting. It givest the information of Most valuable Keywords of the Competetiors and other factors like Age of the Domain and so many other things. What do you dislike? It does'nt give the information of Page Authority and Domain Authority Like Information. Recommendations to others ...

Great insights

What do you like best? I love being able to walk into a meeting knowing approximate budget and whether or not the company is the right size for my services. What do you dislike? As someone fairly new to Internet marketing, I still have a lot to learn about the terminology and so I am still finding the information a little hard to digest. The tutorials however are helpful and I look forward to learning more so that I can make the most of this resource. What problems are you ...

My go-to tool for my work with small business clients

What do you like best? SpyFu helps level the playing field for my small business clients. We are able to spend the marketing budget wisely by quickly knowing what ads are working and not working in the industry. It's like having an ad specialist on the team. I also use it for optimizing client websites for SEO, optimizing blog posts and other content marketing pieces, and various SEO projects. What do you dislike? I can't find this as an option but maybe it's me. I would like a ...

SpyFu Saves Me Time and Is Worth the Price!

What do you like best? I am able to get really great intelligence on my competitors in a quick, easy to read format. What do you dislike? I would love to see some additional suggestions on keywords when there is currently no spend Recommendations to others considering the product: Buy it - it is totally worth it and I pay for it out of my own pocket. What problems are you solving with the product? What benefits have you realized? SpyFu helps me with business ...

Love it!

What do you like best? Checking on keywords, competitors and seeing the language of ads is fantastic. What do you dislike? There is nothing that I dislike, SpyFu rocks! Recommendations to others considering the product: Get the free trial, it's simple to figure out that you need it. What problems are you solving with the product? What benefits have you realized? Competitive and keyword research to improve our SEM/AdWords campaigns.

Great value for the money

What do you like best? I like that SpyFu allows me to look organic rankings and ppc keywords for any website, including my client's websites. They have a ton of data and the entry price point is low compared to similar solutions. What do you dislike? I wish I was able to start by searching a keyword rather than just putting in a website. Recommendations to others considering the product: Give it a try and you'll love it. What problems are you solving with the product? What ...

SpyFu provides answers

What do you like best? SpyFu quickly gives you answers to keep a competitive edge. What do you dislike? It works exactly as you would expect it to. Recommendations to others considering the product: To stay competitive in advertising, you must have information. SpyFu is the answer. What problems are you solving with the product? What benefits have you realized? Advertising is a must. Knowing what your competition is doing is absolutely necessary.

SpyFu is better than I expected it to be

What do you like best? I like how I'm able to get a sense of other people are doing in the marketplace with their Adwords accounts. It is fairly accurate and has gotten me out of jams with my boss a few times because I've been able to show how much more others are paying comparison to what we are paying. What do you dislike? Hmm... Well, I'd like to know with greater accuracy what they are actually spending but I know it's pretty close from when I draw up our account on SpyFu. ...