Spyfu Reviews in June 2025: User Ratings, Pros & Cons

Great for PPC & SEO Insights

Spy Fu has helped me quite a bit

What do you like best? I like being able to get fresh content every week. I like being able to see competitors backlinks, they really help when reaching out What do you dislike? Not having trends to go along with the keywords something like google ads has. What problems are you solving with the product? What benefits have you realized? keyword research is the number 1 I can keep everything in order using the Groups option. I also enjoy the Recon reports, they are indeed a ...

A must have tool!!

What do you like best? Reliable Solution, Pricing ok could be better but compared with competitors is fair, their new product Nacho Analytics rocks! What do you dislike? Not or few local business data! (local seo local ppc) Recommendations to others considering the product: Is a no brainer! What problems are you solving with the product? What benefits have you realized? PPC, SEO, COmpetitor Research, SEO Reports

Spyfu Opens Doors

What do you like best? I have been toying with the free abilities of Spyfu for years now, and finally decided to pull the trigger and purchase the program to see what my competitors have been using as keywords. I used these lists and created my own beta campaign and Yes, there has been conversions. Great value if you ask me. What do you dislike? The Key Word Lists I used are very detailed, but only seem to be provided in exact match so you get EVERY typo and plurality on the KW ...

Great tool

What do you like best? I like their customer support. They are always available to answer questions!! What do you dislike? There is alot of things to learn. It is a great tool, just complicated What problems are you solving with the product? What benefits have you realized? I find keywords and PPC ad examples..

Excellent sneaky keyword tool

What do you like best? SpyFu makes it very easy to compare our own website with competitors, seeing which keywords we're missing, and where we can improve. Over the month of using SpyFu, we've seen SERP ranking increase by an average of 2 places for each landing page. What do you dislike? There is a lot of information to be drawn from the interface, which can be overwhelming to begin with. A tutorial walkthrough would be useful for beginners when first logging in. Recommendations ...

Highly Reccomend

What do you like best? The Keyword Tools, both PPC & SEO are a must have in my opinion. Great Product What do you dislike? Have no dislikes as of yet. Product has worked flawlessly for what have needed it for. What problems are you solving with the product? What benefits have you realized? SpyFu has helped to increase my clients ROI by huge margins by taking the guesswork out of the equation. Response from Sidra Condron of SpyFu edit Thank you for the kind words, ...

Best tool I've found, but not perfect

This is the best tool of its kind that I found, however there are still some things that could be improved. First, I've tested their reports against a known adwords account I use. Spyfu estimates are very off in some cases. They provide reasonable guesses, but I would caution against assuming their numbers are 100% accurate. Overall, I still use it and will do so until something better comes along.

Cost effective and packed with features

What do you like best? SpyFu is a powerful SEO research suite of tools. It is absolutely packed with features and data. I'm confident it's one of the top two SEO research suites out there and the absolute best in many categories. What do you dislike? Because it is so packed with features and benefits, it has quite a steep learning curve. Even with their extensive videos and tutorials (all well done) be prepared to study and practice quite a bit before solid implementation of your ...

Spyfu is an indispensible tool

What do you like best? We use Spyfu for competitive research on our clients' competitors paid search and organic SEO campaigns. The information is invaluable. What do you dislike? We wish we could evaluate more competitors at once. What problems are you solving with the product? What benefits have you realized? Being able to monitor the paid/organic search campaigns of competitors is critical to our success with digital campaigns. Spyfu is the best tool out there for that ...