Serpstat Reviews in June 2026: User Ratings, Pros & Cons

Serpstats is Powerful and Scalable

What do you like best? I like many features, and I haven't even learned all of the functionality yet, but the one I use/like most is Backlinks. What do you dislike? It has a steep learning curve like most of these types of applications. Not only do you need to know how to do it in Serpstats, but you have to know what the results MEAN, and that also takes time if you're new to SEO/SEM. Recommendations to others considering the product It's like Photoshop; It's robust, but learn and ...

Awesome SEO tool with great features

What do you like best? Finding out the keywords my competitors are ranking and potential keywords to be ranked for my website. Rank tracker for my website so I know what are the top keywords I am ranking for. Perform site audit with this tool is awesome. Able to find out the major backlinks my competitors are using to boost their website and I can use the similar backlinks to boot my site too. Able to see the rank history to knows what is working and what is not working on the ...

The new generation of SEO tools

What do you like best? Has just about everything you need to help with your SEO, easily accessible and understandable. Because it came later than some of the more known systems it avoids their outdated menu structures and interface idiosyncrasies. As an SME I also highly appreciate the very sensible price point. What do you dislike? Some of the international databases are only coming online step by step, The index also still doesn't have as many pages (and therefore backlinks shown as ...

Serpstat gives you the tools to keep ahead of the competition

What do you like best? I am able to keep an eye on my rankings while watching what other competition is doing with their site to get ahead. I can then choose to implement those practices or improve them for my own usage. What do you dislike? The complexity of the product is a dislike but not something that can easily be improved. When dealing with SEO the nature is complex so the software can't be point and click. Not the vendor's fault. Recommendations to others considering the ...

SerpStat is the All-In-One SEO tool you have been waiting for

What do you like best? The Dashboard is easy to navigate, the Keyword and Domain information overview is very helpful and overall the entire platform is simple to use but packed with lots of valuable information. What do you dislike? I would not say this is a dislike, but more of an opportunity - SerpStat is evolving, updating and adding more databases and information to their platform. This is fantastic for the current users. What business problems are you solving with the product? ...

Excellent Research Tool

What do you like best? I really like how easy it is to navigate the interface. Serpstat makes it easy to get information, layers of data, in a easy to navigate manner reducing confusion and stress. What do you dislike? Hard to answer this question because Im not a huge SEO person. I think its important to remember SEO take a lot of time. I mostly use this tool for research rather than upscaling my rankings. As a sole entrepreneur, I don't have the bandwidth to focus a ton of time on ...

Easy access to deep information

What do you like best? I love how easily Serpstat lets me analyze what's working for my SEO, so I can get back to creating the right kind of content. What do you dislike? I love everything - I only wish that more of the features were unlocked with the kind of account I have! lol What business problems are you solving with the product? What benefits have you realized? Serpstat has helped me understand my website and business' SEO better. I can understand how many backlinks, and what ...

Nice tool to gain insights

What do you like best? The tool I use the most is to gain keyword rankings for a client's website. What do you dislike? The plan I can afford only allows the Top 100 keywords, which is not exactly the Top 100 keywords because it also contains rankings for images, local pack, videos and maps. Also, 100 is not very much when you are doing research. Recommendations to others considering the product SerpStat is good as another tool in the toolbox. While it does a lot of things, it is ...

Great tool for SEO and content writing

What do you like best? Serpstat has allowed me to level up my marketing by giving me insights in to how people search and find content. I love using Serpstat to track my websites positions and also running audits on them to make sure they are SEO optimised. What do you dislike? Serpstat doesn't have quite all the features of SEMrush, but the free SEMrush normally suffices for information that cannot provide. Sometimes the UI is a little confusing, bouncing you around to different ...

Been using Serpstat for over two years and it still delivers!

What do you like best? I enjoy how applicable the keyword analysis is across industries. I use it for my freelance gig as well as my full time job as an SEO content writer and strategist. I appreciate the indepth reports, and the insights. The ability to complete competitive analysis is a really strong feature I use. Whenever I have had an issue or something doesnt work as well as expected, the Serpstat customer support is always there to provide assistance in a very timely manner! What ...