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Last updated:

7.1

SpotScore

Rule - Marketing Automation Software

Rule Pricing Plans in 2026

Maximize customer engagement with Rule.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • A/B Testing
  • AI Assistant
  • API Integration
  • Abandoned Cart Email

Pricing

  • Starts from Freefree, also offers free forever plan

Try for Free

Rule Pricing

Visit website
"Comprehensive customer journey tools"

Free Trial

Not available

Starting Price

Free / free

Free Plan

✓ Free forever

Pricing Model

Quotation BasedFreemium
Visit website

How much does Rule cost?

Rule Free

Free

Individuals & freelancers
  • Less than 250 subscribers

  • Newsletter tool

  • Campaign editor

  • Marketing Automation

  • Segmentation tool

  • GDPR compliant, all customer data secured

  • Statistics & Reports

  • Self service Help Center

Rule Enterprise

Contact us

other

Large teams & enterprises
  • For more than 250 000 subscribers

  • Everything from Professional

  • Marketing Automation

  • Customer Success Management

  • GDPR compliant, all customer data secured

  • Onboarding & best practices

  • Maximized email deliverability

  • Strategic advice

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Rule supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from Rule's official website as of May 2026. For the latest pricing, visit their website.

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  • Real pricing — no sales pressure
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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Rule offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.

Rule offers Quotation Based, Freemium pricing. Plans start from Free/free. View all Rule pricing plans →

The starting price of Rule is Freefree

Yes, Rule offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Annual billing discounts vary by plan. Visit Rule's pricing page to compare monthly vs annual rates.

Most SaaS products including Rule allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Rule's terms or contact their support team for details.

Rule offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

Free pricing comparison

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Side-by-side pricing for the top marketing automation software tools so you can sanity-check Rule's cost before you buy.

  • Plan-by-plan price breakdown
  • Per-seat vs flat-rate at a glance
  • Hidden-cost and annual-discount notes

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Help & Contact

Rule Support Options

Customer ServiceOnline
LocationStockholm

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].