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PathFactory - Marketing Analytics Software

PathFactory Reviews in May 2025: User Ratings, Pros & Cons

Insights for elevated content journeys.

4.4

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PathFactory Reviews & Ratings

4.4

Very Good

Based on 420 ratings & 210 reviews

Rating Distribution

Excellent

(130)

Very Good

(78)

Good

(2)

Poor

(0)

Terible

(0)

Expert's Review

PathFactory shines as a versatile tool that streamlines content delivery and engagement strategies effortlessly. Users appreciate the ease of getting started, with quick implementation even at large enterprises. The support team receives rave reviews for their invaluable assistance in avoiding pitfalls and ensuring success. Customizable content tracks and robust ...Read more

PathFactory pros and cons

  • Facilitates quick and easy implementation, ideal for enterprise use.

  • Exceptional customer support and assistance that enhances user experience.

  • Customizable content tracks for different customer segments add value.

  • Provides detailed analytics and insights into content engagement.

  • Initial learning curve for complex features, may require additional training.

  • Interface may feel outdated and could benefit from UI improvements.

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Showing 201-210 out of 210

MZ

Mabel Z

03/28/17

3.5 out of 5

"LookBook Review"

What do you like best about PathFactory? The account team has done a great job helping us implement LookBook and build out the Marketo smart campaigns. What do you dislike about PathFactory? The data from LookBook doesn't sync in real time making it hard to build trigger smart campaigns based on views. What problems is PathFactory solving and how is that benefiting you? We're trying to increase engagement with content. We're able to see how content performs relative to other content because ...

Read more

MZ

Mabel Z

03/28/17

3.5 out of 5

"LookBook Review"

What do you like best about PathFactory? The account team has done a great job helping us implement LookBook and build out the Marketo smart campaigns. What do you dislike about PathFactory? The data from LookBook doesn't sync in real time making it hard to build trigger smart campaigns based on views. What problems is PathFactory solving and how is that benefiting you? We're trying to increase engagement with content. We're able to see how content performs relative to other content because ...

Read more

AU

Anonymous User

03/21/17

4 out of 5

"Great tool to track interactions and track prospects"

What do you like best about PathFactory? I like the way how it tracks potential and most performing prospects. It helped us to focus on what matters most. What do you dislike about PathFactory? Not very transparent price policy - missing prices What problems is PathFactory solving and how is that benefiting you? Helped us to understand how the engaging process looks like in a real life and how to turn prospects into clients.

UI

User in Computer Software

03/21/17

4 out of 5

"Great tool to track interactions and track prospects"

What do you like best? I like the way how it tracks potential and most performing prospects. It helped us to focus on what matters most. What do you dislike? Not very transparent price policy - missing prices What problems are you solving with the product? What benefits have you realized? Helped us to understand how the engaging process looks like in a real life and how to turn prospects into clients.

AU

Anonymous User

01/04/17

4.5 out of 5

"Great tool to engage leads with your content. "

What do you like best about PathFactory? The ability to serve up content to leads and keep them engaged. What do you dislike about PathFactory? There is nothing that I dislike with LookBook. What problems is PathFactory solving and how is that benefiting you? This had helped nurture leads on different buying journeys easily.

AI

Administrator in Computer Software

01/04/17

4.5 out of 5

"Great tool to engage leads with your content. "

What do you like best? The ability to serve up content to leads and keep them engaged. What do you dislike? There is nothing that I dislike with LookBook. What problems are you solving with the product? What benefits have you realized? This had helped nurture leads on different buying journeys easily.

AP

Alexandre P

12/01/16

5 out of 5

"Do more with the moment. Simply"

What do you like best about PathFactory? The platform, the team, the problem it solves....honestly I don't know here to start. LookbookHQ and the content experiences it delivers is just the perfect fit for a rocking nurturing campaign. What do you dislike about PathFactory? So far I can't say i've been disappointed by LookbookHQ so far. What problems is PathFactory solving and how is that benefiting you? When someone decides to engage with you by clicking on your email, this is a big sign ...

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UI

User in Computer Networking

11/21/16

4 out of 5

"Binge on!"

What do you like best? Easy to create content, awesome reporting, really responsive customer success team. What do you dislike? Some of our content was blocked (portals, blogs) which prevented us from fully using the application. Recommendations to others considering the product: If you have lots of content and want to increase usage of it, definitely give LookBook a try. You'll be able to see quickly how valuable each piece of content is and how customers consume it. What problems are you ...

Read more

AU

Anonymous User

11/21/16

4 out of 5

"Binge on!"

What do you like best about PathFactory? Easy to create content, awesome reporting, really responsive customer success team. What do you dislike about PathFactory? Some of our content was blocked (portals, blogs) which prevented us from fully using the application. Recommendations to others considering PathFactory: If you have lots of content and want to increase usage of it, definitely give LookBook a try. You'll be able to see quickly how valuable each piece of content is and how ...

Read more

JK

Joe K

11/03/16

5 out of 5

"A system of record for content marketers"

What do you like best about PathFactory? A content marketer's dream - Lookbook allows you to get deep data from your content and furthermore, use that data to make intelligent decisions behind the scenes. What do you dislike about PathFactory? It is still a young tool - so there are certain things that don't scale well. The roadmap is good, however, and the customer success team goes above and beyond to compensate for any scalability issues. Recommendations to others considering ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].