PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"Great for Bingeable Content"

What do you like best about PathFactory? Easy to upload content, great analytic information on tracks. Able to enable sales with Explore Pages. What do you dislike about PathFactory? Sometimes hard to find what tracks things are in from the main page What problems is PathFactory solving and how is that benefiting you? Getting more content in front of people, being able to see the analytics of tracks

"I use Pathfactory regularly and would happily recommend it!"

What do you like best about PathFactory? The insights and analytics are beneficial and easy to interpret. We rely on these for many of our metrics internally. Sales really like being able to see nos of readers as well as the total engagement time. Curated pages are easy enough to create and share, which is awesome, and as such PF is our go-to tool for content storage and sharing. What do you dislike about PathFactory? I possibly do not use it enough! I suspect there's functionality I am ...

"That platform enable ABM One to One Success"

What do you like best about PathFactory? They have custom paths & data that enable ABM success. What do you dislike about PathFactory? The workflows are convoluted and cumbersome to learn but once you figure it out you can figure out the workflow. What problems is PathFactory solving and how is that benefiting you? ABM Analytics. One to One outreach through custom experiences Content repository

"Great tool for generating and nurturing pipeline"

What do you like best about PathFactory? We use Pathfactory all over our website and email content to place our many content pieces into neatly organized themed "tracks". It makes lead nurture seamless, especially for a treasury software startup. The CS team is beyond helpful and onboarding new users is a breeze. What do you dislike about PathFactory? Though very intuitive once you get the hang of it, it does require some training and regular maintenance to keep it up to date. What problems ...

"A great platform for content experiences + segmentation"

What do you like best about PathFactory? I've worked with multiple companies with PF licenses and have recommended it to a few others. It's a great tool to provide additional content segmentation, given that it has robust analytics and makes it easy to provide recommendations for which content piece to see next for users checking out your site. I would recommend it to companies with a relatively robust content program looking to further their ABM and segmentation efforts. What do you ...

"Review on PathFactory"

What do you like best about PathFactory? It is easy to upload content within the platform and it doesn't take a long time. What do you dislike about PathFactory? Some of the functionality of the microsites is very manual and it takes a lot of time to update / edit. What problems is PathFactory solving and how is that benefiting you? It it is giving us a way to allow our partners to use partner microsites.

"An improvement on organizing content"

What do you like best about PathFactory? helps enable our content marketing team to publish new content quickly and place it on the website without having to work with our website back-end. What do you dislike about PathFactory? the reporting from pathfactory is not consistent with other pieces in our toolstack. in addition, we have had multiple issues with integration since purchasing the tech. What problems is PathFactory solving and how is that benefiting you? enabling our content team ...

"An improvement on organizing content"

What do you like best about PathFactory? helps enable our content marketing team to publish new content quickly and place it on the website without having to work with our website back-end. What do you dislike about PathFactory? the reporting from pathfactory is not consistent with other pieces in our toolstack. in addition, we have had multiple issues with integration since purchasing the tech. What problems is PathFactory solving and how is that benefiting you? enabling our content team ...

"Excellent way to house & track content, but difficult to keep up with best practices"

What do you like best about PathFactory? PathFactory tracking has done wonders with our data tracking. We have PF data integrated with our Tableau dashboards which gives insight to our entire marketing team. What do you dislike about PathFactory? It is very difficult to keep up with best practices surrounding the multiple aspects of the platform, especially taking over managing the platform from someone before me. It's hard to balance maintaining best practice in every area. Additionally, ...

"Love the experience!"

What do you like best about PathFactory? PathFactory is very easy to use! It brings value to our customers and prospects and eases the buyer's journey. What do you dislike about PathFactory? Some of the new functionalities are still not as flexible in terms of UX/UI, you still have to code here and there but it is a relatively small thing that the PathFactory team is working on currently. What problems is PathFactory solving and how is that benefiting you? It eases the content experience ...