PathFactory Reviews in May 2025: User Ratings, Pros & Cons

"Fantastic for guiding users down the funnel"

What do you like best about PathFactory? Pathfactory makes it easy for marketing teams and sales teams to create content journeys for audiences that align with where they might be in the sales funnel. We can create custom content per prospect and cater the content to their needs. What do you dislike about PathFactory? The search functionality is not yet perfect, which can create a bit of a headache when you have hundreds of pieces of content within your tracks. What problems is PathFactory ...

"Very useful platform - UX could use an upgrade"

What do you like best about PathFactory? The ability to package up content into paths and measure consumption time is incredibly useful for our marketing and BD teams to understand 1-many content engagement. What do you dislike about PathFactory? The admin UX is quite clunky - building and customizing Explore pages is one example that could be dramatically improved. That being said, it gets the job done. What problems is PathFactory solving and how is that benefiting you? Understanding who ...

"Fantastic for guiding users down the funnel"

What do you like best about PathFactory? Pathfactory makes it easy for marketing teams and sales teams to create content journeys for audiences that align with where they might be in the sales funnel. We can create custom content per prospect and cater the content to their needs. What do you dislike about PathFactory? The search functionality is not yet perfect, which can create a bit of a headache when you have hundreds of pieces of content within your tracks. What problems is PathFactory ...

"Very useful platform - UX could use an upgrade"

What do you like best about PathFactory? The ability to package up content into paths and measure consumption time is incredibly useful for our marketing and BD teams to understand 1-many content engagement. What do you dislike about PathFactory? The admin UX is quite clunky - building and customizing Explore pages is one example that could be dramatically improved. That being said, it gets the job done. What problems is PathFactory solving and how is that benefiting you? Understanding who ...

"Super easy to use with great analytics"

What do you like best about PathFactory? So easy to use. Uploading content assets is simple and accommodates our highly matrixed business. Building content tracks is just a few mouse clicks. Analytics data is well presented and easy to navigate and understand. Constantly being updated with new features and functions. Good support from our Customer Success Manager. What do you dislike about PathFactory? Nothing obvious springs to mind and I've been using it regularly for over 1 ...

"Super easy to use with great analytics"

What do you like best about PathFactory? So easy to use. Uploading content assets is simple and accommodates our highly matrixed business. Building content tracks is just a few mouse clicks. Analytics data is well presented and easy to navigate and understand. Constantly being updated with new features and functions. Good support from our Customer Success Manager. What do you dislike about PathFactory? Nothing obvious springs to mind and I've been using it regularly for over 1 ...

"A great platform for content experience"

What do you like best about PathFactory? The platform has a lot of functionality and lots of third party APIs it can connect to, offering even more flexibility! There's lots to like - content tracks, personalized landing pages you can build, a sales-facing app, and a dedicated CSM! What do you dislike about PathFactory? The content tracks and Explore pages can be a bit of a traffic trap - it's hard to determine in the backend if a user is truly binge-ing content or just wants to leave the ...

"Why Isn't Everyone Using PathFactory?"

What do you like best about PathFactory? I cannot say enough GREAT things about PathFactory and their entire team! PathFactory has greatly improved our prospects & customers content viewing experience. By surfacing multiple pieces of content at once, people can easily view what they want and the recommend engine surfaces other suggestions based upon their and other's content viewing journey. What do you dislike about PathFactory? Keep evolving the product, I cant wait to see what's ...

"A single source for your content journeys"

What do you like best about PathFactory? PathFactory has an amazing UI that makes it extremely easy to navigate, organize, and configure your content tracks. What do you dislike about PathFactory? The biggest downside in PathFactory is getting it to play nicely with Bizible, our attribution platform. What problems is PathFactory solving and how is that benefiting you? PathFactory has streamlined our ability to guide prospects on a content journey and offer up relevant information based on ...

"Path Factory has truly changed the way we are able process our analytics!"

What do you like best about PathFactory? I love that we are able to truly show the impact that our content and marketing strategies are having on our business. What do you dislike about PathFactory? The interface is a little clunky, but that is just being nit picky. Recommendations to others considering PathFactory: N/A What problems is PathFactory solving and how is that benefiting you? We are able to show the impact of what we are doing in the marketing department. We have gone to a fully ...