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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 961-970 out of 3426

A

Anonymous

01/24/18

3 out of 5

Steep learning curve, great analytical reporting

What do you like best? I love it’s reporting capabilities, able to tell me quite a bit of information about the recipients of my email campaign, that mail chimp and responsys can’t do. I also love how easy it is to create an email. No html skills needed. You can also host pieces right in pardot for CTA purposes. What do you dislike? There is a very steep learning curve. Additionally, the emails are sent on behalf of a bot so a lot of people don’t receive the emails causing open rates ...

Read more

A

Anonymous

01/24/18

1.5 out of 5

My experience with pardot

What do you like best? I like the Salesforce automatic integration and being able to set up dynamic lists based on metrics I set up. What do you dislike? I dislike how not user friendly it is and how many different things you need to go into to get where you want to be. Can be much more simplified. What business problems are you solving with the product? What benefits have you realized? Internal and external communications + reporting.

A

Anonymous

01/24/18

1.5 out of 5

My experience with pardot

What do you like best? I like the Salesforce automatic integration and being able to set up dynamic lists based on metrics I set up. What do you dislike? I dislike how not user friendly it is and how many different things you need to go into to get where you want to be. Can be much more simplified. What business problems are you solving with the product? What benefits have you realized? Internal and external communications + reporting.

A

Anonymous

01/24/18

4 out of 5

Good program, could be better

What do you like best? I like the layout and how easy it is to use/ learn to use. What do you dislike? Accessibility!! I've had to go in and change thousands of clients' information because Pardot was no able to do it automatically. What business problems are you solving with the product? What benefits have you realized? Problems: listed above. Benefits: easy for the whole team to use!

R

Rufus

01/24/18

5 out of 5

Pardot constantly releases new features

PROS & CONS What are the best aspects of this product? Pardot is clear, intuitive and easy to use system. The support team is amazing and you can reach them through chat or phone. They really care about all your needs. I like that they constantly update the UI so it can be more and more simple and understandable. By leading the step-by-step processes you can create campaigns and launch them. You can rely on the WYSIWYG editor if you are non-tech user or you can use codes if you already ...

Read more

R

Rufus

01/24/18

5 out of 5

Pardot constantly releases new features

PROS & CONS What are the best aspects of this product? Pardot is clear, intuitive and easy to use system. The support team is amazing and you can reach them through chat or phone. They really care about all your needs. I like that they constantly update the UI so it can be more and more simple and understandable. By leading the step-by-step processes you can create campaigns and launch them. You can rely on the WYSIWYG editor if you are non-tech user or you can use codes if you already ...

Read more

A

Anonymous

01/24/18

4 out of 5

Good program, could be better

What do you like best? I like the layout and how easy it is to use/ learn to use. What do you dislike? Accessibility!! I've had to go in and change thousands of clients' information because Pardot was no able to do it automatically. What business problems are you solving with the product? What benefits have you realized? Problems: listed above. Benefits: easy for the whole team to use!

A

Anonymous

01/23/18

3.5 out of 5

Expensive but integrates well with salesforce

What do you like best? Pardot lets the user customize their own tools and great salesforce integration What do you dislike? Pretty expensive, pro package is double the standard and ultimate is 3k What business problems are you solving with the product? What benefits have you realized? Mainly use for batch emailing to users and automating that process

A

Anonymous

01/23/18

3.5 out of 5

Expensive but integrates well with salesforce

What do you like best? Pardot lets the user customize their own tools and great salesforce integration What do you dislike? Pretty expensive, pro package is double the standard and ultimate is 3k What business problems are you solving with the product? What benefits have you realized? Mainly use for batch emailing to users and automating that process

A

Anonymous

01/23/18

4.5 out of 5

Pardot Experience

What do you like best? Pardot has made my job as a marketer easier and has greatly increased the quality of leads that we receive as well as the volume of leads. What do you dislike? Not necessarily a con, but Pardot can be very difficult to set up properly, especially when it comes to lead scoring, various forms, and ensuring that everything is being imported and routed properly. Recommendations to others considering the product I highly recommend that you check out Pardot, ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].