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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 931-940 out of 3426

A

Anonymous

01/29/18

0.5 out of 5

Nonexistant support

What do you like best? Sometimes it works without issues... but not always. What do you dislike? It's nearly impossible to contact support, and when you do, they are almost entirely unhelpful. Frequent glitches and issues make this experience all the more frustrating. The reporting is also terrible for automated emails. This software leaves a lot to be desired. Recommendations to others considering the product Ask them about their level of support. What business problems are you ...

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A

Anonymous

01/29/18

3 out of 5

Difficult tool to navigate

What do you like best? The engagement studio and the ability to run drip campaigns. Also, Pardot's ability to sync with Salesforce and send the info over. What do you dislike? It is extremely difficult to build landing pages if you don't know how to code. I also feel like the tool does not have a natural UX. I have spent many hours on their office hours trying to figure stuff out. Recommendations to others considering the product Difficult tool to navigate with no coding ...

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A

Anonymous

01/29/18

3.5 out of 5

Ana Pardot

What do you like best? How easy you can know what yours client are doing, also how deep you can segmented your market and focus a specific strategies to a niche What do you dislike? The email building is not really nice (you have to know html Landing page are not responsive You need a real connection and understanding between Marketing team and sales team What business problems are you solving with the product? What benefits have you realized? Marketing Automation (Measure ...

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A

Anonymous

01/26/18

3 out of 5

Works, but not user friendly

What do you like best? The ability to see on a calendar view the emails you've sent may be the best feature of Pardot. It's fairly easy to access success metrics such as open rates and click-through rates. What do you dislike? We often come across bugs that even Pardot's technical team can't answer. We once duplicated an old eblast's template, and even though proofs of the new email looked good, when we sent the email, it pulled the content from the original blast we had duplicated. ...

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A

Anonymous

01/26/18

3 out of 5

Works, but not user friendly

What do you like best? The ability to see on a calendar view the emails you've sent may be the best feature of Pardot. It's fairly easy to access success metrics such as open rates and click-through rates. What do you dislike? We often come across bugs that even Pardot's technical team can't answer. We once duplicated an old eblast's template, and even though proofs of the new email looked good, when we sent the email, it pulled the content from the original blast we had duplicated. ...

Read more

A

Anonymous

01/26/18

4.5 out of 5

Pardot - very user friendly, excellent customer service

What do you like best? Pardot made it super easy to align with our salesforce account since they are both owned by salesforce. High reccomended if you have salesforce or really any other ESP What do you dislike? There is not much to dislike about pardot, very user friendly like I said above. There are cerntainly other options out there, but this company has been around for a while now, so you can trust them. Recommendations to others considering the product If you are already a ...

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A

Anonymous

01/26/18

4.5 out of 5

Great User Experience

What do you like best? I like the user experience and the ease of use. What do you dislike? The lack of capabilities compared to Marketo What business problems are you solving with the product? What benefits have you realized? Help automate sales and marketing

A

Anonymous

01/26/18

4.5 out of 5

Pardot - very user friendly, excellent customer service

What do you like best? Pardot made it super easy to align with our salesforce account since they are both owned by salesforce. High reccomended if you have salesforce or really any other ESP What do you dislike? There is not much to dislike about pardot, very user friendly like I said above. There are cerntainly other options out there, but this company has been around for a while now, so you can trust them. Recommendations to others considering the product If you are already a ...

Read more

A

Anonymous

01/26/18

4.5 out of 5

Great User Experience

What do you like best? I like the user experience and the ease of use. What do you dislike? The lack of capabilities compared to Marketo What business problems are you solving with the product? What benefits have you realized? Help automate sales and marketing

A

Anonymous

01/26/18

2.5 out of 5

Pardot

What do you like best? I love the ease of seeing analytics and the click-through rates on things like emails and landing pages. What do you dislike? It's a little too simple. In a way that sometimes it is hard to find what you are looking for because you need to click a lot of simple actions to get to one action which is time-consuming during my day. What business problems are you solving with the product? What benefits have you realized? As a business, we are learning what is our ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].