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9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

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4.01

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Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

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Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 781-790 out of 3426

A

Anonymous

05/23/18

3.5 out of 5

Excellent syncing abilities

What do you like best? The setup process is simple and I love the way Pardot thinks about scoring and grading. This allows us to think and take actions accordingly. What do you dislike? The automation part requires some learning and improvement. Reporting is another downside of this tool. Recommendations to others considering the product Consider an upgrade if you're looking for a full time customer support. What business problems are you solving with the product? What benefits ...

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A

Anonymous

05/23/18

3.5 out of 5

Excellent syncing abilities

What do you like best? The setup process is simple and I love the way Pardot thinks about scoring and grading. This allows us to think and take actions accordingly. What do you dislike? The automation part requires some learning and improvement. Reporting is another downside of this tool. Recommendations to others considering the product Consider an upgrade if you're looking for a full time customer support. What business problems are you solving with the product? What benefits ...

Read more

A

Anonymous

05/23/18

4 out of 5

Happy Pardot customer

What do you like best? Easy to use. Lots of features in one place to bring website, forms, SalesForce, and emails all in one place. What do you dislike? Tracking conversions is a little tough - when we send tracking links to third-party advertising, we get a great click report, but the actual # of conversions is a little tricky. So we also do goals in Google Analytics. Recommendations to others considering the product Very happy with it. I've used Eloqua, Convio, and email systems ...

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P

Pat

05/21/18

5 out of 5

Intuitive and easy to use tool

PROS & CONS What are the best aspects of this product? Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. What aspects are problematic or could work better? I need mobile app of ...

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P

Pat

05/21/18

5 out of 5

Intuitive and easy to use tool

PROS & CONS What are the best aspects of this product? Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. What aspects are problematic or could work better? I need mobile app of ...

Read more

A

Anonymous

05/15/18

3.5 out of 5

Comprehensive, but not perfect

What do you like best? Pardot allows you to integrate all your marketing efforts into one, easy-to-use platform. It allows you to see how you social posts, email campaigns, and content impact web traffic and lead generation. It also provides a deep understanding of repeat visitors, which I find useful. I also like that you can send and schedule emails and social posts from the platform itself. What do you dislike? The program definitely has some flaws - I find myself having to check ...

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A

Anonymous

05/15/18

3.5 out of 5

Comprehensive, but not perfect

What do you like best? Pardot allows you to integrate all your marketing efforts into one, easy-to-use platform. It allows you to see how you social posts, email campaigns, and content impact web traffic and lead generation. It also provides a deep understanding of repeat visitors, which I find useful. I also like that you can send and schedule emails and social posts from the platform itself. What do you dislike? The program definitely has some flaws - I find myself having to check ...

Read more

A

Anonymous

05/15/18

3 out of 5

Pardot review

What do you like best? I love that is program is very good for marketing due to its sales based style. It allows for lots of edits and required fields to allow for updates every step of the way. What do you dislike? I don’t like that there are so many mandatory spots to fill out as well as it’s not too to bottom. Sometimes you can not get rid of a required field and it makes for filling out excessive information. It took away the calendar portion and now you have to type in dates. ...

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A

Anonymous

05/15/18

3 out of 5

Pardot review

What do you like best? I love that is program is very good for marketing due to its sales based style. It allows for lots of edits and required fields to allow for updates every step of the way. What do you dislike? I don’t like that there are so many mandatory spots to fill out as well as it’s not too to bottom. Sometimes you can not get rid of a required field and it makes for filling out excessive information. It took away the calendar portion and now you have to type in dates. ...

Read more

A

Anonymous

05/14/18

5 out of 5

Pardot is the best for email management.

What do you like best? It's easy to build campaigns and customize emails. What do you dislike? It's a bit tricky to learn and navigate at first. Can be overwhelming. What business problems are you solving with the product? What benefits have you realized? Recruiting volunteers and promoting events to the public.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].