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9.4

Spot Score

Pardot

Pardot Reviews in July 2026: User Ratings, Pros & Cons

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4.2

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Pardot Reviews & Ratings

4.2

Very Good

Based on 3396 ratings & 3426 reviews

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

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Showing 331-340 out of 3426

A

Anonymous

03/11/19

4 out of 5

Pardot is not just a sales tool - it's an effective tool for coaching!

What do you like best? It's very user friendly, my sales associates do not have to be super technically savvy to use and understand it. As a sales coach, I use Pardot to show my associates the effectiveness of their email campaigns. Some send too many emails, and some don't send enough. By using Pardot in conjunction with a call recording tool, we can evaluate better if they are relying too heavily on email and not using best sales practices. Ease of use, intuitive design, excellent ...

Read more

A

Anonymous

03/11/19

4 out of 5

Pardot is not just a sales tool - it's an effective tool for coaching!

What do you like best? It's very user friendly, my sales associates do not have to be super technically savvy to use and understand it. As a sales coach, I use Pardot to show my associates the effectiveness of their email campaigns. Some send too many emails, and some don't send enough. By using Pardot in conjunction with a call recording tool, we can evaluate better if they are relying too heavily on email and not using best sales practices. Ease of use, intuitive design, excellent ...

Read more

A

Anonymous

03/10/19

4 out of 5

Standard Marketing Automation with Advanced Email and Content Tools

What do you like best? From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a ...

Read more

A

Anonymous

03/10/19

4.5 out of 5

Pardot is not just a sales tool - it's an effective tool for coaching!

What do you like best? I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve. Lead Deck Pardot's Lead Deck gives you real-time activity updates of prospect's activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click. Total visibility ...

Read more

A

Anonymous

03/10/19

4 out of 5

Standard Marketing Automation with Advanced Email and Content Tools

What do you like best? From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a ...

Read more

A

Anonymous

03/10/19

4.5 out of 5

Pardot is not just a sales tool - it's an effective tool for coaching!

What do you like best? I was using Hubspot before I switched over to Pardot. The best thing about the change was the incredible integration with Google Adwords. It was able to completely integrate with Adwords and helped give advice for better ways to improve. Lead Deck Pardot's Lead Deck gives you real-time activity updates of prospect's activity. If a prospect visits your services page, you can receive an update on your screen, and send them an email in one-click. Total visibility ...

Read more

A

Anonymous

03/10/19

4.5 out of 5

Great marketing automation, but not easy to use.

What do you like best? From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a ...

Read more

A

Anonymous

03/10/19

4.5 out of 5

Great marketing automation, but not easy to use.

What do you like best? From its Exact Target roots, the email marketing capabilities are what I like the best about Pardot. I have full HTML control and can easily create my own templates, A/B test, use variable tags, view reports, and more. The use of Litmus email previews is awesome too. I've been using the new SF Lighting UI for a while now and I like it a lot better. There were a few bugs at the beginning, but I thin they are all cleaned up now. The folder organization is probably a ...

Read more

A

Anonymous

03/08/19

4.5 out of 5

Pardot is a glorified Machine

What do you like best? I like that Pardot is allows many options for your company to personalize their company. For example campaigns and automation rules allow a smooth running process. What do you dislike? I don’t like that Pardot can get complicated sometimes it seems things overlap. What business problems are you solving with the product? What benefits have you realized? Lead generation is a huge factor, lead scoring and grading. Problems we have faced have been soft and ...

Read more

A

Anonymous

03/08/19

4.5 out of 5

Pardot is a glorified Machine

What do you like best? I like that Pardot is allows many options for your company to personalize their company. For example campaigns and automation rules allow a smooth running process. What do you dislike? I don’t like that Pardot can get complicated sometimes it seems things overlap. What business problems are you solving with the product? What benefits have you realized? Lead generation is a huge factor, lead scoring and grading. Problems we have faced have been soft and ...

Read more

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].