NEWJoin 2M+ software buyers|Get Weekly Insights, Trends & Expert PicksSubscribe free →

9.4

SpotScore

Pardot

Pardot Reviews in October 2026: User Ratings, Pros & Cons

Powering your marketing success.

4.01

Add to compare

Get Pricing Details

Pardot Reviews & Ratings

4.01

Very Good

Based on 1806 ratings & 3426 reviews

Are you using Pardot?

Rating Distribution

Excellent

(1659)

Very Good

(1147)

Good

(354)

Poor

(161)

Terrible

(105)

Spotsaas Editor’s POV

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform built for B2B teams already using Salesforce. Its integration with Salesforce connects sales and marketing data directly—lead tracking, nurturing, and conversion workflows pull from the same system. The platform handles email automation, lead scoring, segmentation, ...Read more

Pardot pros and cons

  • Full marketing suite covering automation, lead scoring, segmentation, and campaign execution.

  • Direct Salesforce CRM integration gives unified pipeline visibility across sales and marketing.

  • Drag-and-drop tools for landing pages and emails work without technical expertise.

  • Analytics and reporting let teams optimize campaigns and track performance.

  • Steep learning curve; custom branding and advanced features require technical expertise.

  • Pricing is prohibitive for small and mid-sized businesses.

Filter results

Sort by :

Relevance
Relevance
Highest-Rated
Lowest-Rated
Least-Recent
Most-Recent

Share this page

Showing 21-30 out of 3426

J

Jill

03/22/21

5 out of 5

Excellent software

PROS: I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos where clear and understandable. I also like the community of the Pardot. As a designer I have to say that I love its templates for landing pages and emails and I haven’t experienced any issue when setting up files for future campaigns. We are able to include the marketing department so they can handle and work with ...

Read more

J

Jill

03/22/21

5 out of 5

Excellent software

PROS: I like both user experience and environment. I am amazed of the support and response time. We have migrated from another solution to this one and its introduction videos where clear and understandable. I also like the community of the Pardot. As a designer I have to say that I love its templates for landing pages and emails and I haven’t experienced any issue when setting up files for future campaigns. We are able to include the marketing department so they can handle and work with ...

Read more

D

Dolores

03/21/21

5 out of 5

I am very satisfied from this product and its customer service

PROS: First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully implement the product. They also helped us to migrate from another solution and to transfer everything we have built and reconfigured. We are allowed to measure the attributions in Pardot and Salesforce. I see that the system spends in engineering and product enhancements because they are very frequent. CONS: I think ...

Read more

D

Dolores

03/21/21

5 out of 5

I am very satisfied from this product and its customer service

PROS: First things first, Pardot’s customer support team is one of the best I have ever worked with. They helped us to create detailed launch plan and steps to successfully implement the product. They also helped us to migrate from another solution and to transfer everything we have built and reconfigured. We are allowed to measure the attributions in Pardot and Salesforce. I see that the system spends in engineering and product enhancements because they are very frequent. CONS: I think ...

Read more

D

Dan

03/13/21

5 out of 5

A simple UI for email lead generation

PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow. CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.

D

Dan

03/13/21

5 out of 5

A simple UI for email lead generation

PROS: Pardot's UI is very simple, with great filters and easy ways to manage and sort prospect data. Drip campaigns are great as well because they help do campaigns automatically. It has helped our business stay in front of our audience and has helped the business grow. CONS: There needs to be more room for customization of data and reporting, especially for our needs. It would also be nice if Pardot has more options for filtering data.

S

Sheila

03/07/21

5 out of 5

Surprisingly easy to learn and implement for email marketing

PROS: Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data. CONS: The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works. I also wish there were more features when building an email template within Pardot, like having ...

Read more

S

Sheila

03/07/21

5 out of 5

Surprisingly easy to learn and implement for email marketing

PROS: Pardot is surprisingly easy to learn with the immense support database available and its incredibly easy to use dashboard. Reporting is also great as it is able to drill down more and provide some crucial, insightful data. CONS: The connectors such as the ones for Facebook, LinkedIn, and WebEx can be a little confusing to implement, though this isn't directly related to how Pardot works. I also wish there were more features when building an email template within Pardot, like having ...

Read more

P

Pat

01/19/21

5 out of 5

Intuitive and easy to use tool

PROS: Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. CONS: I need mobile app of this product and more reporting capabilities. But on the other side, they constantly improve the ...

Read more

P

Pat

01/19/21

5 out of 5

Intuitive and easy to use tool

PROS: Pardot is intuitive, easy to use software, we successfully implement it to our sales processes. I personally like the tracking, lead scoring and automation features. I like that the sales department has more lead information on their fingertips and the automation features saves lot of time. I also like the integration with SugarCRM and other 3rd party apps. CONS: I need mobile app of this product and more reporting capabilities. But on the other side, they constantly improve the ...

Read more

Free vendor scorecard

Evaluate Pardot objectively with the marketing automation software scorecard

A weighted marketing automation software vendor scorecard to score Pardot against your real requirements — not the marketing.

  • Weighted criteria you can edit
  • Score multiple vendors side-by-side
  • Shareable with your buying committee

No file downloads on screen — we email it to you. One-click unsubscribe anytime.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].