Pardot Reviews in October 2026: User Ratings, Pros & Cons

The UI concept is really nice, wish it was worked well on all browsers

What do you like best? This tool was great in making campaigns that would target different audiences. You could make audience driven changes in Pardot rather than just the code. What do you dislike? Pardot tended to crash on me a lot. Even though I had the option to make changes in Pardot, I started making those changes in code but I would hide the changes until I needed them. What business problems are you solving with the product? What benefits have you realized? Pardot was good ...

Pardot efficiency for email marketing is great.

What do you like best? I like that I am can set up email campaigns to run over however long of a cycle I want, with the ability to adjust that cycle as needed. I also appreciate they syncing between Salesforce reports and Pardot, to give comprehensive reporting. What do you dislike? I do not like that I don't have the ability to change the settings in Pardot so that there are not multiple prospects with the same email address set up. Recommendations to others considering the product ...

Helps integrate sales and marketing

What do you like best? Pardot gives our sales team a deeper insight into potential leads by grading their likelihood to be a sales based on a variety of factors like website visits, product inquiry, marketing downloads, etc What do you dislike? To be truly useful, the service requires a constant adjustment of inputs and dedication to interpreting data. Most of the issues are growing pains using new product. Recommendations to others considering the product If you haven't been using ...

Helps integrate sales and marketing

What do you like best? Pardot gives our sales team a deeper insight into potential leads by grading their likelihood to be a sales based on a variety of factors like website visits, product inquiry, marketing downloads, etc What do you dislike? To be truly useful, the service requires a constant adjustment of inputs and dedication to interpreting data. Most of the issues are growing pains using new product. Recommendations to others considering the product If you haven't been using ...

Integrates with Salesforce!

What do you like best? I like the ability that Pardot directly ingrates within Salesforce. This gives reps full transparency into their clients interact with our campaigns. What do you dislike? I still have to go into Salesforce directly to create a new campaign - there are several additional steps on the back end to link to the SF campaign into pardot, which just wastes time. If there was an option to create the campaign directly in Pardot while building the campaign, it would ...

Integrates with Salesforce!

What do you like best? I like the ability that Pardot directly ingrates within Salesforce. This gives reps full transparency into their clients interact with our campaigns. What do you dislike? I still have to go into Salesforce directly to create a new campaign - there are several additional steps on the back end to link to the SF campaign into pardot, which just wastes time. If there was an option to create the campaign directly in Pardot while building the campaign, it would ...

Great marketing software

What do you like best? Very easy to sync with our CRM. Allows all leads to be easily tracked and measured across the sales cycle. What do you dislike? As a software built more for the larger enterprise, the robust functionality does make it a bit more difficult when sticking only to simpler tasks. What business problems are you solving with the product? What benefits have you realized? Tracking prospects across entire marketing/sales funnel. Being able to target them with specific ...

Great marketing software

What do you like best? Very easy to sync with our CRM. Allows all leads to be easily tracked and measured across the sales cycle. What do you dislike? As a software built more for the larger enterprise, the robust functionality does make it a bit more difficult when sticking only to simpler tasks. What business problems are you solving with the product? What benefits have you realized? Tracking prospects across entire marketing/sales funnel. Being able to target them with specific ...

Can be expensive and not fit your needs

What do you like best? Ease of use of the software was what was most attractive What do you dislike? It was sold as a total solution, but as we started to use it more we found out that customized field access and complex mailings including billings were next to impossible to accomplish. Recommendations to others considering the product If you want to do complex mailings that require access to custom SalesForce fields or require reports to be attached to your email, this IS NOT the ...

It is adequate but not great.

What do you like best? It is intuitive and easy to manage overall. What do you dislike? It has glitches and stupid restrictions. What business problems are you solving with the product? What benefits have you realized? Lead generation and communication is our main use and benefit.