Pardot Reviews in October 2026: User Ratings, Pros & Cons

Pardot

What do you like best? Using A/B testing for list emails, engagement studio, lead scoring and the easy integration with salesforce. What do you dislike? Email templates are not very easy to use. You can’t drag and drop and buttons are not available, this causes me to use a different template builder for my emails. What business problems are you solving with the product? What benefits have you realized? More leads and better conversions for sales.

Jump start your marketing automation

What do you like best? Engagement Studio - it's visual and has a great testing function to make sure your program will run correctly. What do you dislike? The lack of reporting - we use an outside reporting tool to provide a holistic view of email campaigns. Recommendations to others considering the product Be sure to make your decision based on what is available with Pardot at the time of purchase and how it will fulfill your needs. What business problems are you solving with the ...

Jump start your marketing automation

What do you like best? Engagement Studio - it's visual and has a great testing function to make sure your program will run correctly. What do you dislike? The lack of reporting - we use an outside reporting tool to provide a holistic view of email campaigns. Recommendations to others considering the product Be sure to make your decision based on what is available with Pardot at the time of purchase and how it will fulfill your needs. What business problems are you solving with the ...

Email tracking/scoring made easy

What do you like best? Love the ability to create campaigns quickly, with tracking and scoring incorporated What do you dislike? Creating the scoring mechanisms is a challenge Recommendations to others considering the product Consider the workload in setting up the scoring piece What business problems are you solving with the product? What benefits have you realized? The seed lists tend to convolute the results

Good tool for marketing automation!

What do you like best? I'm a relatively new user, but I like how you can create custom drip and nurture campaigns to help your marketing efforts. We've also integrated custom forms from our website that help with our lead generation activities. It's easy to track where they came from, what they're interested in, and follow-up steps. What do you dislike? It doesn't have the easiest interface and requires a lot of Googling... "how do I do xyz"? We need to do a lot of 3rd party ...

Good Email Marketing tool but expensive and restrictive

What do you like best? Good integration with Salesforce to market to prospects. What do you dislike? I don't like the fact I have to manually add contacts to Pardot and then select the list they get added to. Also bulk selecting a bunch of people and adding them to a campaign, you have to go to that campaign and manually add the people to the Pardot list. If you archive any members in Pardot to free up slots, the user experience of knowing if a contact/lead is in Pardot or not, it ...

Great marketing automation tool but customer service sucks

What do you like best? Email marketing and scoring capabilities What do you dislike? They have billing issues - our account was shut down twice because their accounting couldn't find our payments. They are also slow to respond so it took days to get the account back online. Recommendations to others considering the product Evaluate alternatives What business problems are you solving with the product? What benefits have you realized? Pardot allows you to fully automate all email ...

Good Email Marketing tool but expensive and restrictive

What do you like best? Good integration with Salesforce to market to prospects. What do you dislike? I don't like the fact I have to manually add contacts to Pardot and then select the list they get added to. Also bulk selecting a bunch of people and adding them to a campaign, you have to go to that campaign and manually add the people to the Pardot list. If you archive any members in Pardot to free up slots, the user experience of knowing if a contact/lead is in Pardot or not, it ...

Email tracking/scoring made easy

What do you like best? Love the ability to create campaigns quickly, with tracking and scoring incorporated What do you dislike? Creating the scoring mechanisms is a challenge Recommendations to others considering the product Consider the workload in setting up the scoring piece What business problems are you solving with the product? What benefits have you realized? The seed lists tend to convolute the results

Great marketing automation tool but customer service sucks

What do you like best? Email marketing and scoring capabilities What do you dislike? They have billing issues - our account was shut down twice because their accounting couldn't find our payments. They are also slow to respond so it took days to get the account back online. Recommendations to others considering the product Evaluate alternatives What business problems are you solving with the product? What benefits have you realized? Pardot allows you to fully automate all email ...