Ortto Reviews in October 2026: User Ratings, Pros & Cons

"It's an awesome tool and great for email marketing automation"

What do you like best about Ortto? The single best feature is the visual journey editor (like a flow chart) - nowadays, I'd never use an email marketing tool that doesn't have this feature. It's great to be able to map out the whole flow of a journey in very much the same way I do on a whiteboard or in a notebook. There's also loads of options for the journey whether it be emails, slack notifications, API triggers, any kind of decision point you could want (incl which pages they've visited ...

"Autopilot's High Flying Performance"

What do you like best about Ortto? I can't say enough great things about the visual interface. Personally I am a visual learner and this program immediately caught my eye. The different trigger colors and shapes help the user to mentally organize what can definitely become a complicated build. I also am a big fan of the tracking feature. A lead can be tracked as they navigate the company's website and landing page exit points which provides great behavioral data.

"Does it what it needs to, but not much more."

What do you like best about Ortto? Easy to design stories, but thats about it. What do you dislike about Ortto?

"Remarkable"

What do you like best about Ortto? Gorgeous UI, powerful and perfectly priced, great for startups that need marketing automation but can't afford annual contracts and implementation fees.

"High functioning features paired with visually pleasant interface."

What do you like best about Ortto? As someone who was new with email marketing it was really easy to set up my first automation. Everything is straightforward and based on how the user interacts with the emails I can easily set up segments of customers. A/B spilt testing is also very easy to set up, which is very important in my role. I also like how it tracks and records customer interactions with the site. This has helped me build better segments and understand what people are doing ...

"Easy to Implement Marketing Automation That's Great for SMB's"

What do you like best about Ortto? Autopilot is as effective as it's user. Build marketing automation processes with easy to understand drag-and-drop functionality and you can be up and running quickly. The user does need to come up with the logic behind the process triggers and how contacts are entered into smart lists, but learning how to use Autopilot will not hinder a marketer from getting a campaign done. Autopilot also offers templates for your journeys so you can see what a ...

"Great tool for personalised communication!"

What do you like best about Ortto? I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful!

"8 is the magic number "

What do you like best about Ortto? I have trued 8 differents autoresponders and this is the one for sure, i came back coz is awesome The best for me is the easy way you can set up the journeys. Its just amazing how easy it is and for me im not a tech guy is extremely fast.

"Auto Pilot"

What do you like best about Ortto? I love that AutoPilot is automating about 75% of my outreach, so I'm able to get so much more done in less time! What do you dislike about Ortto?

"Great software"

What do you like best about Ortto? I like the visual part of settting up a sequence of emails and how easy it is to drag and drop the icons to create a sequence as well as how easy it is to track and see data on how the sequence is working.