Ortto Reviews in June 2026: User Ratings, Pros & Cons

"Cheap and awesome"

What do you like best about Ortto? It is really easy to build email workflows in Autopilot. SImple drag and drop tools that anyone can use. What do you dislike about Ortto?

"Solid when used for light marketing automation"

What do you like best about Ortto? Simple, visual and intuitive. It's a really simple way to get started with email journeys. We used it well for responding to demo requests

"Affordable & Great Functionality"

What do you like best about Ortto? After using Mailchimp, transitioning to Autopilot really brought our marketing game to the next step. We can see detailed user behave, live actions on our website, and have the ability to really segment our marketing.

"High functioning features paired with visually pleasant interface."

What do you like best about Ortto? As someone who was new with email marketing it was really easy to set up my first automation. Everything is straightforward and based on how the user interacts with the emails I can easily set up segments of customers. A/B spilt testing is also very easy to set up, which is very important in my role. I also like how it tracks and records customer interactions with the site. This has helped me build better segments and understand what people are doing ...

"It's an awesome tool and great for email marketing automation"

What do you like best about Ortto? The single best feature is the visual journey editor (like a flow chart) - nowadays, I'd never use an email marketing tool that doesn't have this feature. It's great to be able to map out the whole flow of a journey in very much the same way I do on a whiteboard or in a notebook. There's also loads of options for the journey whether it be emails, slack notifications, API triggers, any kind of decision point you could want (incl which pages they've visited ...

"Does it what it needs to, but not much more."

What do you like best about Ortto? Easy to design stories, but thats about it. What do you dislike about Ortto?

"Awesome, Inexpensive Winner "

What do you like best about Ortto? Autopilot is really intuitive and easy to use, I had my first journey up and running in a matter of hours. What do you dislike about Ortto?

"Easy to Implement Marketing Automation That's Great for SMB's"

What do you like best about Ortto? Autopilot is as effective as it's user. Build marketing automation processes with easy to understand drag-and-drop functionality and you can be up and running quickly. The user does need to come up with the logic behind the process triggers and how contacts are entered into smart lists, but learning how to use Autopilot will not hinder a marketer from getting a campaign done. Autopilot also offers templates for your journeys so you can see what a ...

"Autopilot good not great"

What do you like best about Ortto? Journey building capabilities very sophisticated given cost. What do you dislike about Ortto?

"Great tool for personalised communication!"

What do you like best about Ortto? I love two things about Autopilot - how easy it is to setup a campaign and how much power you have with its features. You can automate based on any type of user activity and guide the lead / prospect / customer in any way you please - that is powerful!