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OptinMonster

OptinMonster Reviews in September 2026: User Ratings, Pros & Cons

Transform visitors into loyal customers with powerful pop-ups.

4.44

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OptinMonster Reviews & Ratings

4.44

Very Good

Based on 112 ratings & 113 reviews

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Rating Distribution

Excellent

(87)

Very Good

(9)

Good

(6)

Poor

(3)

Terrible

(8)

Spotsaas Editor’s POV

OptinMonster is a pop-up builder focused on email list growth and visitor conversion. Before shortlisting, verify that its template library matches your design needs—the platform offers 500+ templates but customization requires either drag-and-drop work or CSS knowledge for advanced changes. Check whether your email service provider (Mailchimp, ConvertKit, ...Read more

OptinMonster pros and cons

  • Highly targeted campaigns

  • Simple point-and-click interface

  • Variety of pop-up types

  • Integrates with multiple platforms

  • Can be overwhelming for beginners

  • Limited customization options

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Showing 91-100 out of 113

UI

User in Photography

03/01/19

2.5 out of 5

Customer service very average

What do you like best? I have found the setting up of the templates quite good, though the moving of blocks into the template doesn't always work Integrating to mailchimp easy as was analytics, and i do like the different options that are given for the when the popus display. What do you dislike? Being a first time user of mailchimp, the customer service is quite non existent. I get 1 email in 24 hrs, where that won't ever be enough to get things done. Squarespace has there ...

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CC

Cheryl C

02/22/19

2 out of 5

Not easy to set up and design forms

What do you like best? It was easy to implement the tool using Wordpress since it had a plugin. I was able to get it up and running in a day. They offer a lot of display options so you can do some really targeted pop-up ads. What do you dislike? It is really difficult to set up the form especially if you're using the Hubspot plugin. If you use their forms then the design is all set and looks great, but then you have to manually add the contacts into your CRM system. If you use the ...

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BW

Bailey W

01/17/19

5 out of 5

Impressive pop-up software

What do you like best? I love using this software. It requires very little or no coding to set up a lead generating pop up on one of our client's sites. I'm not even a designer but it's pretty simple to make an attractive campaign that converts visitors. What do you dislike? Reporting could be better. There's only visitors and conversions with 1 graph over time and a conversion rate. Default always shows last 30 days, and takes a few extra clicks to see a certain time frame. ...

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AI

Administrator in Real Estate

01/14/19

4 out of 5

Slick Pop-Up & Lead Capture Tool for Your Website

What do you like best? What's best is they provide a bunch of templates (and a code base) to work off of. You don't need a web developer and designer to start using OptinMonster. It's a great tool for capturing blog subscribers and sending out alerts for news/events/product releases. What do you dislike? As you want to use OptinMonster for more advanced tactics, it requires a web developer to make sure everything is tracked appropriately. We did have some trouble with cross-domain ...

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LS

Luke S

10/22/18

5 out of 5

Super easy to setup and get quick results

What do you like best? For those who just want to get going quickly and test ideas, there's a suite of templates you can use and quickly tweak to suit your brand. What do you dislike? Out of the box I couldn't find a persistent tab option to display a really important offer. In saying that, they do have a top and bottom site bar that can continually display and there is a custom a code option, too. It's just that those two options wouldn't have worked for us since we had some UI ...

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UI

User in E-Learning

07/13/18

4.5 out of 5

Fun pop-up builder with a lot of customizability!

What do you like best? The settings are extremely extensive. Especially with the new campaign builder, there are a lot of easy, intuitive buttons for adjusting everything from padding, margins, and borders of almost every icon or area within your campaign. On top of that, if there's anything you can't figure out how to adjust, you can still write custom CSS to really tweak the pop-up exactly to you liking. Also, they have amazing customer support! Extremely responsive and helpful. ...

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IC

Internal Consultant in Publishing

04/03/18

0 out of 5

Used Optin Monster but not a fan

What do you like best? Easy to build forms. Also liked the number of integrations and ease of publishing What do you dislike? No iframe embed codes or internal database tool also Recommendations to others considering the product: Make sure you have a database to log form info and a way to implement the forms. What problems are you solving with the product? What benefits have you realized? Embedded forms.

AI

Administrator in Medical Practice

01/24/18

3.5 out of 5

Easy to understand Opt-in forms

What do you like best? Great API with SharpSpring for easy setup of optin form tracking. What do you dislike? doesn't always work properly and doesn't tell you why it doesn't work. Recommendations to others considering the product: Make sure it interfaces with your other marketing automation software. What problems are you solving with the product? What benefits have you realized? Lead capturing and automation of lead management.

JL

Jordan L

01/19/18

5 out of 5

Killer lead gen for a great price

What do you like best? The power you get for the price you pay. OptinMonster offers a suite of lead gen tools that anyone can add to their website in seconds. Compared to what competitors offer in terms of lead gen tools, OptinMonster really can't be beat for price and features. Plus it is dead simple to install and use. What do you dislike? Some things are tricky to pull off but there's a lot of helpful documentation. What problems are you solving with the product? What ...

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CK

Christian K

01/17/18

4 out of 5

A great tool to build your email list

What do you like best? OptinMonster is easy to install and set up. They also offer a host of customizable themes to help your optin boxes stand out. What do you dislike? Some of the controls could be easier to use. Recommendations to others considering the product: There are a lot of options to choose from for adding optin boxes to your blog or website. OptinMonster is a fantastic product with even better support. What problems are you solving with the product? What ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].