Optimove Reviews in May 2025: User Ratings, Pros & Cons

Marketer Geek

What do you like best? Optimove was a bit difficult to get the hang of at first but its all for good reason. Its one of the most comprehensive marketing tools that integrates analytics every step of the way. What do you dislike? If you're in it for the money or the creative side is what really drives you, that´s fine and all but Optimove really shines when you know your metrics, dimensions and how to use them effectively. Otherwise, not so much. Recommendations to others considering the ...

Marketer Geek

What do you like best? Optimove was a bit difficult to get the hang of at first but its all for good reason. Its one of the most comprehensive marketing tools that integrates analytics every step of the way. What do you dislike? If you're in it for the money or the creative side is what really drives you, that´s fine and all but Optimove really shines when you know your metrics, dimensions and how to use them effectively. Otherwise, not so much. Recommendations to others considering ...

From Managing Actions and Target Groups to Marketing Plan and From Evaluations to Analysis.

What do you like best? I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics. At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove. What do you ...

From Managing Actions and Target Groups to Marketing Plan and From Evaluations to Analysis.

What do you like best? I like the simplicity of the entire process of setting up a campaign or running a whole marketing plan until the easy way to evaluate our campaigns or/and explore, learn, get insights through extra analytics. At positives how your high skilled, experienced personnel responds to our potential issues and the way they are trying to improve our goals. Also, the workshops you organize in order to get the total impact of the available tools in Optimove. What do you ...

It's easy to get in the Optimove world of attributes!

What do you like best? Mixing different segments, attributes and activities to make perfect little micro-segments What do you dislike? Since the world of Optimove and the wast wastelands of date take up so much server power, it's hard to operate live what would be perfect. Recommendations to others considering the product: Go for it - it's worth it. It's a powerful tool you'll use daily on your offers and campaigns. You'll target your customers with ease. Optimove CS is there to help. ...

It's easy to get in the Optimove world of attributes!

What do you like best? Mixing different segments, attributes and activities to make perfect little micro-segments What do you dislike? Since the world of Optimove and the wast wastelands of date take up so much server power, it's hard to operate live what would be perfect. Recommendations to others considering the product: Go for it - it's worth it. It's a powerful tool you'll use daily on your offers and campaigns. You'll target your customers with ease. Optimove CS is there to ...

Great company and support

What do you like best? Integration with essentially any system. Easy to use interface. What do you dislike? Long installation time, but this is made up by its effectiveness as a tool What problems are you solving with the product? What benefits have you realized? Email and web personalization. Consumer metric activities and reporting. Pretty much modernized our approach when talking to consumers Response from Christopher Jacks of Optimove edit Thank you for your feedback. ...

Great company and support

What do you like best? Integration with essentially any system. Easy to use interface. What do you dislike? Long installation time, but this is made up by its effectiveness as a tool What problems are you solving with the product? What benefits have you realized? Email and web personalization. Consumer metric activities and reporting. Pretty much modernized our approach when talking to consumers