Optimove Reviews in May 2025: User Ratings, Pros & Cons

CMO never came upon such an amazing marketing service/ application.

What do you like best? There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it. The analytics that optimove provides and the weekly calls ensure me that I am always on the top of the game, I've been given solid tips to improve my current flow, which target groups to focus and much more. Optimove is truly one ...

CMO never came upon such an amazing marketing service/ application.

What do you like best? There is soo much that I 'like the best', there are so many neat features that makes my and my departments life much easier. The journey builder is one of the easiest methods to create a campaign flow, and truly is what you expect from it. The analytics that optimove provides and the weekly calls ensure me that I am always on the top of the game, I've been given solid tips to improve my current flow, which target groups to focus and much more. Optimove is truly ...

EXCELLENT SERVICE

What do you like best? Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing. What do you dislike? The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads. What problems are you solving with the product? What benefits have you realized? The software ...

Comprehensive tool to use

What do you like best? The customer model allows you to plan and structure the correct path for them in detail. I find the future value attribute one of the more useful tools to project estimates and cut losses. What do you dislike? It was a bit hard to navigate around since there are so many metrics to explore in the beginning. What problems are you solving with the product? What benefits have you realized? It helps with the issue of clients that dont return. Setting up a ...

EXCELLENT SERVICE

What do you like best? Optimove is a privately held company that develops and markets a software as a service software product, also called Optimove, for the automation of personalized customer retention marketing. What do you dislike? The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences and Google Ads. What problems are you solving with the product? What benefits have you realized? The software is ...

Comprehensive tool to use

What do you like best? The customer model allows you to plan and structure the correct path for them in detail. I find the future value attribute one of the more useful tools to project estimates and cut losses. What do you dislike? It was a bit hard to navigate around since there are so many metrics to explore in the beginning. What problems are you solving with the product? What benefits have you realized? It helps with the issue of clients that dont return. Setting up a campaign ...

Optimove gives a 360 view of customers and continually moves them forward.

What do you like best? The Customer Model is really the starting point of what makes Optimove great. It provides a clear picture of where your customers are currently so you know what direction to push them into. From there, the Segmentation Layers break down our customers automatically into marketable buckets. The Future Value attribute then helps us determine which customers are more important to retain. What do you dislike? Optimove has so many bells and whistles, you really need a ...

Optimove gives a 360 view of customers and continually moves them forward.

What do you like best? The Customer Model is really the starting point of what makes Optimove great. It provides a clear picture of where your customers are currently so you know what direction to push them into. From there, the Segmentation Layers break down our customers automatically into marketable buckets. The Future Value attribute then helps us determine which customers are more important to retain. What do you dislike? Optimove has so many bells and whistles, you really need a ...

useful tool to work with

What do you like best? I really like the way of working with Optimove as a tool, it is very intuitive and user friendly. On the other hand, I believe is a good tool but when you are a level with a high understanding of Marketing or CRM, you are missing some things that are key in order to work. What do you dislike? From my view it is limiting my role the following: - 24 hours delay, not real time. - Priority list, not possible at the moment to prioritize based on ...

useful tool to work with

What do you like best? I really like the way of working with Optimove as a tool, it is very intuitive and user friendly. On the other hand, I believe is a good tool but when you are a level with a high understanding of Marketing or CRM, you are missing some things that are key in order to work. What do you dislike? From my view it is limiting my role the following: - 24 hours delay, not real time. - Priority list, not possible at the moment to prioritize based on communications ...