Omnisend Reviews in June 2026: User Ratings, Pros & Cons

Lutch USA

What do you like best? Automation, interface, integration with mybigcommerce What do you dislike? Did not find anything I dislike specifically What problems are you solving with the product? What benefits have you realized? We're using the form for customer newsletter signup, dicount codes and promos.

Simple to use

What do you like best? How easy it is to setup automation workflows What do you dislike? I wish there were more customization features in triggers and in the form builders Recommendations to others considering the product: It's already paid for itself! What problems are you solving with the product? What benefits have you realized? I migrated from Mailchimp since Shopify and Mailchimp had their breakup. I've actually increased sales on my popups and increased my newsletter.

Hands down the best!

What do you like best? This is hard to narrow down, but the templates are stylish and easy to use. Love how seamlessly Omnisend works with Shopify. The automated e-mails are also helpful. And unlike MailChimp, Omnisend helps set up pop-up forms without having to go through another app or site. I can't express how much Omnisend has helped me and my business partner with our marketing. What do you dislike? I haven't found a downside or something I dislike so far...honestly! Omnisend ...

omnisend is a must have

What do you like best? I like how easy it is to create a campaign What do you dislike? the pricing scale could be improved but the service doesn't cost it pays Recommendations to others considering the product: get it today !! What problems are you solving with the product? What benefits have you realized? the problems I have solved are no more wasting time creating campaign initiatives. Omnisend makes it so easy.

Very professional

What do you like best? I find the entire experience more professional, it's easy to use and I feel has raised our customer experience. I like too that it offers more options such as scratch cards and so on which makes it a bit fun for our customers too. I also like that you send booster mails. I very much enjoy the reporting and being able to group our customers. What do you dislike? The cost - it is very expensive for us (South Africa). Other than that there is not much to not ...

Functional, lower-cost option for Shopify email marketing automation.

What do you like best? As both an ecommerce marketing agency owner, and a Shopify store owner, I know how important email marketing automation is to maximizing sales & conversions. Omnisend offers a reasonably strong and sophisticated capability without the high price and complexity of competing apps. What do you dislike? Campaign creation is a little kludgy and confusing, and the documentation, training, and tutorials are relatively sparse. Recommendations to others considering ...

Omnisend makes it easy and affordable

What do you like best? I like the automated workflows I can create. I just click and drop in the logo or information I want in my email. What do you dislike? I don't like that text messaging is not included in the membership plan. Recommendations to others considering the product: The prices seem to be good compared to similar email providers. What problems are you solving with the product? What benefits have you realized? It helps me know what workflows/funnels to ...

Excellent product, intuitive interface

What do you like best? Omnisend is easy to use and has a clean, simple interface. What do you dislike? I've only been using Omnisend for a short while, but more template options would be nice. Recommendations to others considering the product: Sign up early to ease the transition. Utilize the free trial. What problems are you solving with the product? What benefits have you realized? It is more robust than the native Shopify email marketing tools, giving us more ...

Good Tool for email marketing!

What do you like best? The easy integration with Shopify Platform. It's so well integrated that we even have some buttons around the shopify platform that are directly connected to Omnisend, haven't seen a lot of other apps doing that. Also all the pre-built automations available are very helpful, you just need to select the one you want to use and it's basicaly done with the best templates, just need to make some adjustments for your own brand. What do you dislike? The need to pay ...

Very nice platform for Email Campaigns

What do you like best? Possibility to prepare quickly email campaigns Product Automatic Pick up (only for paid plans) Email Collection works very well as well A lot of Automation possibilities What do you dislike? Price for the service should be lower then actual Relatively small options relating to design of Email Templates Recommendations to others considering the product: I you want to have 1 place for Email Campaigns Template Preparation, CMR Database for ...