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9.2

Spot Score

Omnisend - Marketing Automation Software

Omnisend Reviews in June 2026: User Ratings, Pros & Cons

Streamline your email marketing with ease.

4.3

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Starts from $16 / Month, also offers free forever plan

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Omnisend Reviews & Ratings

4.3

Very Good

Based on 1840 ratings & 624 reviews

Rating Distribution

Excellent

(507)

Very Good

(106)

Good

(7)

Poor

(3)

Terible

(1)

Spotsaas Editor’s POV

Omnisend has garnered widespread praise over the past year as a standout email and SMS marketing platform, especially for e-commerce businesses. Its intuitive interface, easy setup process, and user-friendly features make it accessible for both seasoned marketers and beginners alike. Users consistently highlight its drag-and-drop email builder, visually appealing ...Read more

Omnisend pros and cons

  • Exceptional customer support praised for responsiveness, efficiency, and friendliness across the board.

  • Intuitive user interface with a modern design that is beginner-friendly and requires minimal technical expertise.

  • Features a variety of well-designed, customizable templates for email, SMS, and push notifications, catering to different needs.

  • Seamless integration with popular e-commerce platforms like Shopify and WooCommerce, enhancing functionality for online stores.

  • Limited mobile-friendly options and optimizations for advanced design, potentially affecting the mobile user experience.

  • The range of features and customizations can be overwhelming for absolute beginners without proper guidance or onboarding.

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Showing 241-250 out of 624

KE

Kid E

05/21/20

2.5 out of 5

Okay email service

What do you like best? How easy it is to link my products from my store to the email. What do you dislike? Needs more variety templates and options Recommendations to others considering the product: Great for just getting started What problems are you solving with the product? What benefits have you realized? It has helped me send weekly emails to all of my subscribers.

MM

Michael M

05/20/20

4.5 out of 5

User friendly, beautiful email campaigns and automation

What do you like best? The seamless integration with Shopify makes creating email campaigns and automation a breeze. The analytics make it easy to analyze every aspect of each email to better understand what is most effective, and how to improve the next campaign. What do you dislike? I wish that the Yotpo integration allowed us to send the initial review request email directly from Omnisend so that we'd be able to customize the email more than Yotpo's app allows. ...

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UI

User in Retail

05/18/20

4.5 out of 5

High quality resources and product

What do you like best? They provide detailed, high quality tutorials on their youtube channel and in their support documents. They also answered my emails quickly, on a Sunday, even though at the time I was a free user. That impressed me enough that I didn't hesitate to upgrade to a paid customer. What do you dislike? Their materials could use some proofreading. I can tell that many were not written by a native English speaker. Recommendations to others considering the product: ...

Read more

IA

Industry Analyst / Tech Writer in Retail

05/18/20

4.5 out of 5

Great service, nice design, fast support

What do you like best? Auto post option to Facebook and analytics tool What do you dislike? Design options are still limited. No optimization option for mobile (for example: text font) What problems are you solving with the product? What benefits have you realized? Promotional emails. Welcome email sequence brings good profit

JB

Justin B

05/17/20

4.5 out of 5

Very impressed so far

What do you like best? We've recent transitioned to Omnisend (moved away from Hubspot) and have been impressed so far. It does what we need it to and does it very well. It's quite intuitive and I love the customisation options on email templates (which was very frustrating in Hubspot). What do you dislike? It doesn't seem to have as many automation triggers available as ActiveCampaign (which I've also used) but I haven't yet found something I want that it can't do. ...

Read more

AC

Albert C

05/16/20

4.5 out of 5

Simple to Implement and Responsive Tech Support

What do you like best? Very easy to set up and integrate with BigCommerce. Support has been superb and very responsive, and also good at following up with issues. The automation workflow setup is intuitive and very easy to use - creates nice templates also. Pretty easy and quick to set up the templates What do you dislike? The abandoned cart feature is far from optimal when using with BigCommerce - more like an abandoned checkout rather than a true abandoned cart, as the email ...

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UI

User in Apparel & Fashion

05/15/20

5 out of 5

Love it

What do you like best? Super helpful love the automation feature for my website my list has grown by 1000 people in the last month What do you dislike? I actually haven't found much I dislike about omnisend What problems are you solving with the product? What benefits have you realized? We are able to capture emails and send out follow up automation emails with our customers

CW

Comercio Web OC S

05/13/20

4 out of 5

Complete, useful and organized

What do you like best? The thing I like best it's the options available for automation even in a low paid plan. Everything is very easy to find and organize. What do you dislike? The available templates for the email campaigns. What problems are you solving with the product? What benefits have you realized? Our goal is to reach as many customers as we can and with Omnisend. We're aiming to engage different types of public with different emails and stuff and Omnisend is ...

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AR

Ashlee R

05/13/20

4.5 out of 5

Great Customer Service

What do you like best? Really like the automation capabilities that Omnisend has to offer which is very easy to set up. Whenever I ran into questions to setup my automation or campaigns a customer service rep was quick to reply and provide step by step instructions and even offer me some other tools they thought I might be interested in using. What do you dislike? Trial period is a little shorter than most apps. Wish it was a 30 day free trial period in order to really get a ...

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AT

Amanda T

05/12/20

5 out of 5

Great for a small business

What do you like best? Omnisend is very easy to use, comes prebuilt (and can obviously customize), and has already shown great response to our abandoned cart issues we were experiencing. What do you dislike? So far so good - haven't experienced anything I dislike just yet. Recommendations to others considering the product: Great product so far - very happy with my automation process! They also offer a webinar to help you learn all the ins and outs of the platform. What ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].