Moz Pro Reviews in July 2026: User Ratings, Pros & Cons

Moz and SEO

What do you like best? Researching competitor linking opportunities and anchor text of competitors What do you dislike? The local thing never worked as I hoped it would, I was looking for more position insight geographically What business problems are you solving with the product? What benefits have you realized? We have gained insight into our competitor's strategy with keywords and links.

Great Software, Now That They Refucus on Search

What do you like best? Easy to use, tons of information at my fingertips. Great UX,. and tons of free information. What do you dislike? Until recently, the MOZ bar extension for Google Chrome was hit or miss, and often did not work at all. This has been stabilized recently, but was a real problem for a long time. What business problems are you solving with the product? What benefits have you realized? This helps determine and illustrate the quality of websites to our clients. It ...

Excellent tool

What do you like best? We use the HubSpot marketing platform and Moz is an excellent support tool for our inbound marketing efforts. Whether it is SEO/keyword/domain authority research, social media research (on our account and others or for crawling/web issues, Moz is a reliable and market leading product. What do you dislike? Lack of customer support - they don't seem to do a lot of outreach. I find their content to be very valuable but would appreciate more webinars on new product ...

Streamlines the Keyword Research process

What do you like best? The keyword explorer tool in Moz Pro is extremely helpful in streamlining the keyword research process. It's helpful in that as you search for terms, it also pulls long lists of alternatives that may be better opportunities for our website. The keyword explorer is also robust in terms of the feedback it's able to give you on the terms you are actively searching. What do you dislike? Sometimes it can be less than intuitive to navigate, only because there are ...

Comprehensive SEO Software

What do you like best? Useful to be able to see how competitive keywords are, so I can carefully choose what keywords I want to target when doing keyword research for search engine optimisation. In browser extensions are also super handy for doing competitor research on the fly or as you stumble across websites. Insights also provide a quick way to see where you can make some easy improvements. What do you dislike? Search rankings aren't always accurate - these need to be taken ...

Great tool with a few standout features

What do you like best? The biggest asset for me has been the ability to do so much in one place. Quickly check for crawl errors, monitor mentions, gauge fluctuations in authority/rank all in the same interface. What do you dislike? Some features are becoming outdated with changes to SEO. Some aspects of the tool frequently glitch. Waiting for reporting can be frustrating, and Moz index updates are often delayed to rollout. What business problems are you solving with the product? What ...

Great Tool For Marketing - keep track and developing strategies

What do you like best? Easy to use and straightforward. Set up is quick and integration to Google Analytics simple. Provides a wealth of (useful information and being able to monitor yourself against competition is great. Highlights the areas to address and also the insights are useful. What do you dislike? there is not a lot i dislike but if I had to say something then the number of campaigns on the account is limited at just 5 without upgrading - also the cap of the number of ...

Good insights

What do you like best? Get some good insights about how search engines see your site. Like the way info is displayed and the regular crawling What do you dislike? Find the product expensive. There is value for money but requires the product to be used almost daily and you will reach a point where you can go much further with it What business problems are you solving with the product? What benefits have you realized? Getting insights into how you site looks to search engines

Amazingly comprehensive SEO tools

What do you like best? MOZ combines a great set of tools to track and optimise the SEO efforts for businesses. Our team loves it specially for the ability to build independent campaigns and track its performance against competitor or other parameters we've set. What do you dislike? There's very few things we dislike about MOZ, perhaps just some of the features could be a little more intuitive, but in general you can get all the answers you need on support ou blog. Recommendations to ...

Useful for SEO Purposes - Could Expand.

What do you like best? Moz is the leader of the SEO industry, and it shows in its content. They're always providing educational training in many different formats and for all different experience levels. What do you dislike? If your agency doesn't have an inbound or SEO strategy in place already, it can be overwhelming to figure out where to begin. At times, it felt like we had a lot of analytics but weren't sure exactly where to go from there. Recommendations to others considering ...