Moz Pro Reviews in July 2026: User Ratings, Pros & Cons

It made my job a lot easier.

PROS & CONS What are the best aspects of this product? I like making use of Moz Pro. It's perfect for anyone managing a number of accounts and clients. This tool helped me gain insight on certain site traffic, acquisition of traffic, and SEO rankings. I've dealt with a number of clients who are gravely worried of their SEO and through Moz Keyword Ranker, it enabled to keep track of keywords over a long time span. What aspects are problematic or could work better? The sad part is, ...

Indispensable to improve organic search leads

What do you like best? Tracking, reporting, research, and site crawl features. I feel naked without it! What do you dislike? It's a dashboard containing several tools that aren't integrated with each other. For instance, you need to add the same keywords and the same site in a couple of different places in the dashboard. Seems like it should know these things already... Recommendations to others considering the product Consider whether you need local search optimization capabilities ...

SEO Tool

What do you like best? I really like the keyword planner – it shows you opportunities and priorities and then lets you add those words to a list to keep track of ranking What do you dislike? It really only shows you the words you enter for it to track. Opposed to Google Search Console which shows you things you maybe didn't know you were ranking for. Recommendations to others considering the product It's a really great SEO monitoring tool for campaigns. I also really like the ...

SEO made easy.

What do you like best? Instruction videos and articles that accompanied software. What do you dislike? Needs better communication about all the features it has to offer. What business problems are you solving with the product? What benefits have you realized? Keyword research, search tracking

Great tool for *some* metrics related to SEO health

What do you like best? Domain authority and keyword optimization of specific pages. What do you dislike? Keyword discovery and semantic grouping are not as sophisticated as Ahrefs. Recommendations to others considering the product I would hesitate to recommend Moz Pro as your only paid SEO measurement tool. It works great in conjunction with Ahrefs--if you have both, you can triangulate keyword data between the two (for example, they will give wildly different stats for monthly ...

Great source of in-depth knowledge

What do you like best? Excellent source to drill into many of the metrics Google Analytics gives you only broad info about What do you dislike? Not super intuitive to use, definitely need to take time to learn how to use it properly before diving in What business problems are you solving with the product? What benefits have you realized? Getting deeper with engagement metrics to understand brand reach/awareness/etc.

Very useful tool and insights

What do you like best? Keyword tracker and website crawl tool. The report identifies any problems with the website and a series of recommendations of what needs fixing. You can also analyse specific pages and MOZ gives them a traffic light grade so you know what you need to do to improve the overall score of that page. What do you dislike? The MOZ toolbar is only available for Chrome - need one for Safari! Also, the chromebar is flaky at best. It doesn't always work and you often find ...

Moz is a great addition to your SEO toolkit

What do you like best? Moz provides great details about what's working and not as far as our ecommerce sites. What do you dislike? There are some limiters as far as how many keywords you can track; it would be nice if it was more generous on that. What business problems are you solving with the product? What benefits have you realized? We want to see increased growth from our organic search. Moz, along with other tools, helps us to achieve this.

Best data for SEO campaigns out there

What do you like best? We like to use Moz to get accurate data about our keyword rankings. The presentation of the keyword rankings in the reports are impressive to clients and let's us know if we are on the right track with our optimizations. At any given time we can see the ranking of keywords we are tracking and up to 3 competitors. We also like the backlink data which we find to be a lot more accurate and useful. Not all links show up but when they do you know the links are good. ...

Powerful rank tracking capabilities

What do you like best? Moz is leading the entire SEO industry with its own metrics, Domain Authority, MozRank and MozTrust scores. Therefore, their product has become a must-have for many SEO managers. Besides that, it's actually useful. The ability to accurately track historical data across multiple geographies and devices - is amazing and highly useful for SEO. What do you dislike? Their user interface experience isn't as easy as expected. Also, it is almost impossible to do some ...