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9.5

SpotScore

Marketo

Marketo Reviews in July 2026: User Ratings, Pros & Cons

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4

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Marketo Reviews & Ratings

4

Very Good

Based on 4604 ratings & 2430 reviews

Are you using Marketo?

Rating Distribution

Excellent

(1247)

Very Good

(905)

Good

(160)

Poor

(70)

Terrible

(48)

Spotsaas Editor’s POV

Adobe Marketo Engage has emerged as a standout marketing automation platform, offering excellent tools for streamlining workflows, automating campaigns, and leveraging AI to personalize customer engagement. Its robust features, such as email marketing automation, landing page creation, and CRM integrations, empower businesses to deliver data-driven and efficient ...Read more

Marketo pros and cons

  • Marketing automation covers workflows, email campaigns, lead scoring, and campaign management.

  • Strong CRM integrations support customer relationship management and lead nurturing.

  • Interface is approachable enough for team members to train without extensive IT support.

  • Analytics and reporting provide insights for optimizing marketing strategies.

  • Steep learning curve for beginners, with complexity in advanced features requiring extensive training.

  • High subscription cost, making it less accessible for small-scale businesses or startups.

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Showing 621-630 out of 2430

AU

Anonymous User

05/10/19

3.5 out of 5

"Good Product, Bad Interface and Bad Customer Service"

What do you like best about Adobe Marketo Engage? Marketo is a multi-faceted automation platform that has helped our Marketing team with forms, email automation, and updating our Salesforce in bulk. It's definitely been a valuable product for us. What do you dislike about Adobe Marketo Engage? There is virtually no customer support. If you submit a ticket, you are sent to a user-based forum. If you get on a call, the caller searches the user-based forums to find the answer. What problems is ...

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LS

Lucas S

05/08/19

4 out of 5

"Excellent marketing software"

What do you like best about Adobe Marketo Engage? Web Personalization is surprisingly easy to understand, set up and begin Running email campaigns through Marketo is simple and easy to do Email technical support is great for finding answers to frustrations and problems. They respond in a timely manner. What do you dislike about Adobe Marketo Engage? Creating an email within Marketo is frustrating and difficult. Marketo is very slow loading pages We purchased technical support hours and the ...

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AU

Anonymous User

05/07/19

3.5 out of 5

"All in one suite that makes your business grow"

What do you like best about Adobe Marketo Engage? I've tested Marketo as a lead management and e-mail marketing solution, and i liked a lot the versability and easy usability of the solution. I've made a test workflow just to see what Marketo is capable off, and it gave me better results than my actual lead management solution! What do you dislike about Adobe Marketo Engage? I think the only one downside of Marketo is the lack of documentation. Some features are not very well explained, but ...

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AU

Anonymous User

05/03/19

4 out of 5

"Robust and Useful Platform, Steep Learning Curve"

What do you like best about Adobe Marketo Engage? Marketo is a very robust, in-depth, and helpful automation, data, and analytics platform. What do you dislike about Adobe Marketo Engage? It can be very confusing and difficult to navigate at times. There is a very steep learning curve. Many capabilities and aspects to try to understand and use properly. What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo has helped our company with campaign tracking, data & ...

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AU

Anonymous User

05/02/19

3.5 out of 5

"Lots of functionality and critical to any Marketing operation, but also slow and clunky"

What do you like best about Adobe Marketo Engage? The breadth of services and ability to build campaigns and automate marketing operations across the board. What do you dislike about Adobe Marketo Engage? The program often times is very slow and the user interface isn't as intuitive as it could be What problems is Adobe Marketo Engage solving and how is that benefiting you? Email automation and campaign building, benefits are mass-emailing to customers and analytics of email performance and ...

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BC

Barbara C

05/01/19

4 out of 5

"Works really well!"

What do you like best about Adobe Marketo Engage? Flexibility in the way we build smart campaigns and programs It integrates with many other tools and technologies Visibility into the history of records or the history of users What do you dislike about Adobe Marketo Engage? It would be great if Marketo could show where tokens were being used Marketo needs to bring back their anonymous people filters It would be great if Marketo could improve their support. What problems is Adobe Marketo ...

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AU

Anonymous User

04/30/19

4 out of 5

"Email marketing using Marketo. "

What do you like best about Adobe Marketo Engage? The ability to customize the message and flow based on interactions with the email. What do you dislike about Adobe Marketo Engage? Having issues with the inactive users getting put into a list. It's probably more user error than anything. What problems is Adobe Marketo Engage solving and how is that benefiting you? Better email deliverability, performance, and ease of creating messaging.

AU

Anonymous User

04/26/19

3 out of 5

"One of the Best Marketing Automation software"

What do you like best about Adobe Marketo Engage? i was using Marketo in my company for marketing purpose which is used for account based marleting like emails and social networking adds and web managment analytics What do you dislike about Adobe Marketo Engage? I never find any dislike from this and it is bit pricey comapre to the other tools Recommendations to others considering Adobe Marketo Engage: it is good What problems is Adobe Marketo Engage solving and how is that benefiting ...

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RS

Riley S

04/25/19

4.5 out of 5

"Marketo is the best Marketing too!"

What do you like best about Adobe Marketo Engage? I love that Marketo has a wide variety of uses for Marketing tactics that can be shared across the platform for all users. What do you dislike about Adobe Marketo Engage? The pricing for tools can be difficult to understand. Recommendations to others considering Adobe Marketo Engage: Nothing at the moment What problems is Adobe Marketo Engage solving and how is that benefiting you? It is very customizable, fitting our Marketing needs and ...

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AU

Anonymous User

04/23/19

1.5 out of 5

"More horsepower than most have time to learn to drive. "

What do you like best about Adobe Marketo Engage? Marketo is great for creating depth to your marketing database and for developing scores to help identify the most qualified leads. Everything can be done in one place with a consolidated view. On the surface, it's the perfect tool for demand generation and validating the best MQLs to convert to SQLs. What do you dislike about Adobe Marketo Engage? It's old and clunky. Seriously. Everything you need to create must include a Marketo ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].