Marketo Reviews in July 2026: User Ratings, Pros & Cons

"Too Expensive for Lack of Ease"

What do you like best about Adobe Marketo Engage? Marketo offers multiple tools (lead scoring, smart lists, form management, landing page creation) that are essential to multi-channel marketing activities. Marketo also offers multiple integrations with other tools. What do you dislike about Adobe Marketo Engage? Marketo has a complicated setup and is not user friendly - unless you are learning from a power user, it's hard to navigate and teach yourself. All of their customization options ...

"A true leader in Marketing Automation!"

What do you like best about Adobe Marketo Engage? The integration of Marketo with Netsuite is very helpful and works really well. Easy cloning of programs and assets is indeed a life saviour! What do you dislike about Adobe Marketo Engage? Even though with great features, price modelling can be made more economical. What problems is Adobe Marketo Engage solving and how is that benefiting you? To easily automate marketing campaigns.

"Pricey, but the flexibility is worth it."

What do you like best about Adobe Marketo Engage? By separating its platform into multiple products, Marketo is easier to use than less flexible, complex marketing suites. What do you dislike about Adobe Marketo Engage? The operating system tends to be sluggish at the start of the week - I’ve reported consumer concern consistently but still exercise my patience on Mondays and Tuesdays. Recommendations to others considering Adobe Marketo Engage: N:A What problems is Adobe Marketo Engage ...

"Great Marketing Service"

What do you like best about Adobe Marketo Engage? Marketo is assits in generating leads which allows you to evolve with the way marketing is taking place. Always up to date and impactful while working to drive revenue. What do you dislike about Adobe Marketo Engage? Dislike is I wish the actual website was broken up into plans or packages for consumers and business men and women could easily understand. Too much context is overbearing. What problems is Adobe Marketo Engage solving and how ...

"Ease of execution after bumpy onboarding"

What do you like best about Adobe Marketo Engage? Excellent tool for email marketing and campaign management. Easy management of email lists. What do you dislike about Adobe Marketo Engage? Inability to enrich emails with data available in internal and enrichment databases. All campaign preparation had to be done outside of Marketo. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email marketing and tracking.

"Excellent software!"

What do you like best about Adobe Marketo Engage? Alerting Sales of leads ready for follow-up Lead Scoring and MQL management Easy to use and set up the application What do you dislike about Adobe Marketo Engage? Search Functionality within the Platform is not there Need quicker Load Time on Smart Lists Need better UI What problems is Adobe Marketo Engage solving and how is that benefiting you? Marketo is only being used by the Revenue teams (Sales, Marketing, & Customer Success) at this ...

"Marketo is one of the go-to marketing automation tools in the industry"

What do you like best about Adobe Marketo Engage? Good integration with CRM, easy to use for marketers, social integration, munchkin cookies used to integrate w/ website display plages, workflow building for lead nurturing, and supports ABO. What do you dislike about Adobe Marketo Engage? Not as robust as Eloqua. Marketo can be limited technology-wise. Hard to create custom data objects, difficult to get sufficient reporting. Recommendations to others considering Adobe Marketo Engage: Look ...

"Horrible customer service"

What do you like best about Adobe Marketo Engage? The opportunity analyzer, which helps marketers to identify all marketing touch points throughout the sales cycle. What do you dislike about Adobe Marketo Engage? Marketo has horrible customer service. We have had tickets take as long as 6 months to resolve, we've had campaigns delayed resulting in negative impacts to our events and marketing programs. What problems is Adobe Marketo Engage solving and how is that benefiting you? Email ...

"Powerful but difficult. Advanced but clunky."

What do you like best about Adobe Marketo Engage? It's a great deal when managing lots of different email campaigns. If all you do is run a weekly newsletter, Marketo is far too advanced. I have multiple functional teams requesting emails on a daily basis, and Marketo is great for keeping them organized and automated. What do you dislike about Adobe Marketo Engage? The email editor can be extremely clunky. It seems like making one change can throw the entire editor out of whack. What ...

"Marketo makes company marketing easy"

What do you like best about Adobe Marketo Engage? I'm not a huge company so sometimes things like analytics can seem daunting. Marketing is important to keep your work relevant and Marketo makes this easy. Their expertise and insight has helped me improve our presence. What do you dislike about Adobe Marketo Engage? They could use more information for more artistic niche markets. Getting advanced features can be expensive, otherwise I really like it. If you find a bug within the platform, ...