MarketMuse Reviews in May 2025: User Ratings, Pros & Cons

MarketMuse should be in every story team's tool chest

What do you like best? The recommendations are actionable and they remove the problem of opinion overload when planning our calendar. What do you dislike? Product wasn't as accessible to us when we were really small and lacked capital. What problems are you solving with the product? What benefits have you realized? We learn what's working and double down. Moreover, it's clear what isn't so we can optimize our resources.

These tools are incredible

What do you like best? I love their content briefs. Having a very strong brief to hand to my writers makes them 4x more efficient and their content comes back with all of the major contextual and semantic keywords, exactly how we needed to target them. What do you dislike? The team has done a great job helping you through the process of learning the tool, but because I've never seen anything this robust before, it took me a little bit to figure out where everything was and how to ...

Time-Saving and Brand-Building Content Marketing Software

What do you like best? It's a fast, one-of-a-kind solution. It's like no other content strategy out there. It's about so much more than keywords—it's an amazing blend of ingenuity and AI. What do you dislike? The learning curve—it's unique, but you have to give it time. At first, it's not the same cookie-cutter content strategy, and it can take time to trust the process. Recommendations to others considering the product: Incredible support, knowledgeable staff, unique ...

MarketMuse takes cross-functional collaboration to the next level

What do you like best? It's a pleasure to work with the MarketMuse team. When they combine their diverse individual expertise with ours to solve a problem, great things always happen! What do you dislike? Absolutely nothing—I can't at present think of anything I dislike about working with MarketMuse. Recommendations to others considering the product: Don't be afraid to reach out with questions! The team is agile and will respond quickly. What problems are you solving ...

Huge Time Saver + one-of-a-kind Content Strategy Software

What do you like best? I like how MarketMuse isn't just a content optimizer based on a single target keyword. Tools in that category can be useful, but they don't fall inline with how Google serves up websites / content based on search intent. Continually planning and adjusting a content strategy month to month is a very time consuming process, but it needs to be done. MarketMuse saves a ton of time by allowing you to look at a high level strategy (what topical areas am I lacking, ...

Magic isn't real but MarketMuse is!

What do you like best? I run an ecom portfolio and ecom is notoriously hard to write a lot of varied blog content for. MarketMuse helped us uncover golden nuggets of opportunity to write content that has helped move our blog to 10% of traffic. This has helped our topical authority for SEO, increased rankings and moved the overall organic search revenue in excess of the cost. What do you dislike? No real dislikes. It really pays for itself. What problems are you solving with the ...

Amazing Secret Content Tool of the Best Websites

What do you like best? What would your website look like if you could sit down with the execs at Google? Marketmuse helps us figure out, what people are talking about, what to cover in our content and then how to ensure that we deliver the best content possible. A recent feature recommends the content the will best benefit our site and how to improve existing content. This means our customers have the best experience possible. If you're looking to go for the best and are ...

Tells me what to do and why...absolutely invaluable!!!

What do you like best? Fast, strong insights that lead to action. I know why SERPS are ranking my competitors and can implement strategies to overtake them. What do you dislike? Having an app for the phone or iPad would be awesome. What problems are you solving with the product? What benefits have you realized? How to breach the holy grail of SERPs, page 1. So far MarketMuse has increased the ranking of all of my sites and whenever I have a problem, their team has been ...

Best Solution for Content Strategy and SEO

What do you like best? Consistent impact on content creation and optimization. MarketMuse enables me to know what to write and how to execute. I like the ability to find additional topics and keywords to include in my content that help me show google I'm an authority on the topics I'm writing about. What do you dislike? I wish we could order content through the platform. I hope this is an option in the future. Recommendations to others considering the product: It's no ...

Very powerful and user-friendly

What do you like best? I like the UX of the tool. It provides so much powerful data and insights on our content while being very easy to navigate. The onboarding is easy and intuitive. We didn't waste our writers' time with training, which usually is a pain with other SEO software. What do you dislike? I wish it was a bit faster, although I understand that this is not an easy task given the amount of data they need to constantly process. What problems are you solving with the ...