MarketMuse Reviews in May 2025: User Ratings, Pros & Cons

Great Platform for Content Strategy and Optimization

What do you like best? MarketMuse is 'the' platform for content strategy and optimization. We've been using MarketMuse for over half a decade and they've had nothing but great support and a great platform to work with that's produced serious results for our clients. What do you dislike? The only challenge you may have with MarketMuse is understanding the overall content strategy. It can be a steep learning curve, especially for beginners. If you're serious about content and being ...

Level up content performance like no other product on the market

What do you like best? The range of data-driven insights offered; the way, when I think I've exhausted my own abilities to maximize content strengths, MarketMuse always has additional insights to offer; the easy-to-use, intuitive interface. What do you dislike? I know it's because of the volume of data being handled, but there can be some delays until the results of whatever function I'm trying to carry out (Questions, Optimize, etc.) are available. What problems are you ...

Topic modelling on steroids

What do you like best? Having used Marketmuse for one of my clients for the past six months, I can confidently say it's by far the best and advanced AI-driven content marketing tool in the market. The tool has some unique features you usually don't find in other similar tools. One of my favourite features is the AI-based content brief generation. The tool can give you a detailed brief which includes headings, subheadings, wordcount, semantic keyword suggestions and a 'target score' which ...

Looking for a way to amp your SEO efforts? MarketMuse is a must-have.

What do you like best? I've been lucky to leverage MarketMuse in two companies. Their intelligent SEO briefs make it simpler (nothing is ever easy, is it?) to figure out what works and what does not when it comes to search terms, and high-frequency keywords. Their account team is second to none and always have our best interest in mind when developing strategy for us to exploit via tactics. What do you dislike? How I cannot move faster with my team to get more done. What ...

The BEST SEO Tool on the Market

What do you like best? Marketmuse allows you a bird's eye view of your competitor's and their content. In a world where content is key, Marketmuse is a superb aid to ensure your article or post covers all the essential areas and keywords within a topic. When I used Marketmuse to create website posts for a large medical health site the results were astonishing. In a very competitive and saturated health field, we managed to get a post ranking in the top three within two weeks of ...

Very Positive Results

What do you like best? The software is easy to use and geared for multiple expertise levels. It provides an eminently easy and actionable way to improve search results and drive greater organic traffic. We've literally (OK, well not literally but...) performed miracles with it. I've been a user for about 5 years -- hard to imagine doing marketing without this software and easy to use process/methodology. What do you dislike? Support level varies. CS is hit or miss. Some are very ...

Our secret weapon to Google domination

What do you like best? MarketMuse not only helps us optimize our existing content, but it gives us clear data on other topics and areas of content we can create or improve. Our writers love it because we can help them revise their work for further impact. What do you dislike? Oftentimes the results take some time to load but that seems to be improving, still would love the data much quicker. Recommendations to others considering the product: It might seem like a big ...

It's an amazing and super helpful tool

What do you like best? This tool is amazing if you want to be before your competitors. It's so easy to put keywords that they have not used and I like how efficient it is in telling you the score of your article in comparison with the one that is firstly ranked. What do you dislike? There isn't anything I dislike about it. The tool is very efficient and is fast, which is really surprising even for long articles. What problems are you solving with the product? What benefits have ...

Great Product

What do you like best? It provides more comprehensive and robust recommendations that are difficult to get from other tools. What do you dislike? Are far as I know there isn't an option to bulk download insights. If that became available that would be a game-changer. What problems are you solving with the product? What benefits have you realized? It honestly helps us better identify user needs and concerns to make our content more useful to our readers.

Nice tool but would like more detailed info

What do you like best? The ability to see word count for top ranking articles and see what words are common across the top performing articles. The charts to export the data are great and a nice single view to get all of the data. What do you dislike? The information isn't detailed enough. It will tell me if the keyword have high, medium, or low search volume, but I don't know what number classifies a search volume as "high." To really understand the potential for a keyword to ...