Looker Reviews in October 2026: User Ratings, Pros & Cons

Digital Marketing Intelligence

What do you like best? For me as a digital marketer, I like that Looker makes it easy to find and visualize the data I need to be successful in my role. (I should probably learn SQL, but I don't and Looker is easy enough to use that I don't need to. What do you dislike? For me, the only way that Looker could be more useful is if it was easy to integrate into my 3rd party ad serving platforms so that I could compare metrics from my internal databases with 3rd party metrics in a way that ...

Disseminate key data easily across your org

What do you like best? Looker's made it easy for our entire team to stay up-to-date on our most KPIs. It's charting software allows us to visualize data in many different ways and assemble dashboards that fill us in on what we need to know immediately. What do you dislike? It takes a bit of time to get up and running with Looker and LookML--it might require one or two members of your team to dedicate a significant amount of time to learn how to use Looker and own creating dashboards. ...

Business User Accessible BI Tool

What do you like best? Looker makes accessing customer and transactional data easy. From developing dashboards, charts and bespoke "Looks", our Marketing team were able to leverage insights about our customers, their purchasing history and trends with far greater easy than using BigQuery alone. Looker helped inform strategic decisions and business direction far more than we would have expected. What do you dislike? The ease at which a business user can navigate Looker is dependent on how ...

Looker allows us to keep a pulse on all parts of the business

What do you like best? After some initial setup, looker allows you to very quickly model any metrics / data relevant to your business. We use it to keep up to date information about engagement and usage of all parts our SaaS application. The visual graphs and displays are easy to setup and modify. What do you dislike? For simple use cases, I wish Looker would auto-generate the schema for the user to make setup even easier. What business problems are you solving with the product? What ...

Looker Looker Who Uses Looker

What do you like best? Looker is a very powerful tool. They have a clean UI and tons of functionality. I really like the reports and dashboards that you can set up with looker. We use looker to run reports for everything, sales, account management, users, engineering, etc so it can be used in all areas of the business. What do you dislike? This may be just because of training or because I don't use the system enough but there is so much in there it can be difficult to get the exact ...

Very helpful for non-technical Account Managers

What do you like best? Looker makes it really easy to look at large swaths of data without needing to use SQL. What do you dislike? Because our data is stored in different places, important metrics often aren't available in the same look (views, clicks etc.. The variations of looks are not always named intuitively and so don't get used. We also don't use the visualize data function because we're looking at too much data. What business problems are you solving with the product? What ...

Really powerful software

What do you like best? Looker is a really great way to visualize the info you need. What's really great about it for us is that it hooks directly into our database where all the info is already tracked, so our data is only in once place. What do you dislike? The annoying part is updating your looker models when you make changes to your site. It makes it a bit difficult for non-programmers to make updates. Recommendations to others considering the product It's pretty technical but super ...

Data analytic and amazing learning

What do you like best? I like how Looker challenges me to push for more, dive deeper into the data and how easy to use it is. I really believe this is an amazing tool for data analytics and if you use it in a smart way it can help you improve your performance and business. What do you dislike? I don't like that sometimes there aren't enough variables to add to some looks and you have to request it to be done. I believe it would be more useful for the user to be able to implement any ...

This Analytics Solution Does Everything As Advertised

PROS & CONS What are the best aspects of this product? Looker provides high quality chat support available from 9 to 6. This feature has saved me on multiple occassions and is one of the reasons why I encourage other developers to switch to Looker. The tool is very versatile and comes with a dashboard that can be implemented for operations and executive. What aspects are problematic or could work better? I can't say anything that I dislike about the software. That said, there is always ...

Great tool for Sales & Sales Ops teams

What do you like best? Looker is great because every member of our team, regardless of their specific role, can get actionable data out of it. I especially like the view breakdowns of the basic Looker fields alongside the actual SQL code. It gives it the duality of being super customizable but also usable by those who don't know SQL very well. The shareable URL links used to get the exact view someone else is seeing are also very handy. What do you dislike? It's a little bit tough to ...