9.0
SpotScore
Lavender Review: Is It The Right AI Writing Assistant Software For Your Team?
Best for SMB teams · Mid-market · Enterprise
Free Trial & Free Plan Available
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Starts from $29.00 / month when Billed Yearly, also offers free forever plan
Overview
Pricing
Features
Buyer feedback
Alternatives
Media
Security & Compliance
Support
FAQ
Blogs
What is Lavender?
Lavender is an AI email coaching tool that scores sales emails in real time as reps write them, flagging issues that reduce reply rates. It integrates into email clients and CRMs to give line-by-line feedback on subject lines, personalization, and message length, helping sales teams improve outreach response rates through immediate in-context suggestions.
Pricing
Starts from $29.00 / month when Billed Yearly
Free Trial available
Best For
Suited for solo users, small teams, SMBs, and enterprise
Security & Compliance
Data residency:🇺🇸
Platform
Browser Based (Cloud)
Desktop only — no mobile app
Lavender Software Demo
Lavender was reviewed internally using user feedback, in-house testing, and market research to assess its performance, reliability, and user experience. Learn how we review products and our evaluation process.
Who should consider Lavender
- Use cases
- Sales, Marketing, Recruitment
- Team types
- Sales Development Representatives (SDRs), Account Executives (AEs)
- Company size
- 1–100 Employees
Why teams choose Lavender
Streamlines cold email writing by providing real-time feedback, scoring, and actionable suggestions for improvement.
Helps craft concise, clear, and visually appealing emails, improving response and open rates significantly.
Intuitive and easy-to-use interface, seamlessly integrated into existing tools like G-Suite, Salesforce, Salesloft, and Outreach.
Is Lavender right for you?
What buyers should know before shortlisting Lavender
Lavender has proven itself to be an indispensable tool for anyone involved in email communication, particularly in sales roles. Users frequently highlight its intuitive interface, robust AI-driven email scoring, and real-time coaching features, all of which make drafting and refining emails quicker and more effective.
The tool's ability to provide immediate feedback on email readability, tone, and structure allows users to craft concise, engaging emails that yield measurable improvements, such as higher response rates and better open rates. Features like mobile previews, sentiment analysis, and spam detection further position Lavender as a comprehensive solution for crafting professional, high-impact messages.
A standout aspect of Lavender is its focus on helping users learn the principles of effective email writing rather than simply automating the process. This educational approach, coupled with the tool’s ease of use and seamless integration with platforms like Salesforce and SalesLoft, makes it essential for both individual contributors and sales teams.
While user reviews are overwhelmingly positive, a few have noted minor limitations, such as the desire for slightly deeper customization in features. However, these critiques are minor compared to the tremendous value Lavender provides.
Its consistent updates and responsive customer support only reaffirm the tool as a game-changer in email communication. If you're looking to elevate your email game, Lavender comes highly recommended.
Lavender pros and cons
- Lavender pros
Streamlines cold email writing by providing real-time feedback, scoring, and actionable suggestions for improvement.
Helps craft concise, clear, and visually appealing emails, improving response and open rates significantly.
Intuitive and easy-to-use interface, seamlessly integrated into existing tools like G-Suite, Salesforce, Salesloft, and Outreach.
- Lavender cons
Occasionally overwhelming for new users due to the plethora of features and options available without prior training.
Some users feel the tool relies heavily on email scoring metrics, potentially leading to over-optimization.
Ready to try it?
Get started with Lavender
Start your free trial — no credit card required.
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See how it stacks up
Compare Lavender side-by-side with top AI Writing Assistant Software alternatives.
What is the pricing of Lavender?
Lavender Pricing Plans
Basic
Analyze 5 Emails/Month
Personalize 5 Emails/Month
All Basic Features
Gmail + Outlook 365
Starter
$29.00
per month
Unlimited Emails
Unlimited Personalization
Unlimited Feature Usage
Unlimited AI Recommendations
Mobile Optimization
Show more +
Individual Pro
$49.00
per month
Everything in Starter
Unlimited Everything
Integrations
Priority Support
Show more +
Weighing your options?
Not sure if Lavender fits your budget?
Lavender reviews and ratings
What buyers like
- Scores cold emails in real time and provides specific, actionable suggestions for improvement.
- Helps users write shorter, clearer emails, with reported improvements in response and open rates.
- Integrates directly into G-Suite, Salesforce, Salesloft, and Outreach.
Common complaints
- The volume of features can overwhelm new users without prior training.
- Heavy reliance on email scoring can push users toward over-optimization.
- Support for languages other than English is limited.
What users are saying
AU
Anonymous User
12/18/23
"Great for sales outbound"
What do you like best about Lavender? The email grading is top tier, especially post AI addition. Every sales rep should be utilizing a solution like ...
Read more
AU
Anonymous User
12/11/23
"A must"
What do you like best about Lavender? I love that you can use it to create easier to read emails and it helps break down your message so the ...
Read more
SM
Spencer M
10/30/23
"More value here than in most sales coaching courses."
What do you like best about Lavender? Most products write the emails for you while Lavender teaches you the principals of what makes a good email so ...
Read more
JG
Jason G
10/30/23
"Lavender - A Light Yet Impactful Tool"
What do you like best about Lavender? Ease of use and impact. Ease of Use: The UI (in this case, G-Suite) is simple, intuitive and powerful. A seller ...
Read more
AU
Anonymous User
10/30/23
"Couldnt do my job without it."
What do you like best about Lavender? Ability to quickly identify where I'm going wrong with my emails. Also their support team is great.
HA
Harry A
10/24/23
"Better Salesperson because of Lanvender"
What do you like best about Lavender? The team at Lavender have created such a wonderful Product. My feedback is that it's awesome. All parts of it.
- See if Lavender fits your business
- Real pricing — no sales pressure
- A demo or quick answers, your call
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What are the features of Lavender?
Autocorrect is a feature commonly found in software programs and devices that helps streamline typing and improve accuracy. This feature aut…
Grammar Check is a feature that helps users identify and correct grammatical errors in their written content. It is an essential tool for wr…
The plagiarism check in Lavender reviews content against a wide database of online sources to detect potential duplication. It flags unorigi…
Sentence Rephraser is a powerful and innovative software feature that allows users to easily rewrite and restructure sentences while retaini…
Sentence formatting is a feature commonly found in word processing software that allows users to customize the appearance of individual sent…
Lavender’s style editor helps users align their writing with preferred communication styles, whether formal, conversational, or technical. I…
Lavender security and data handling
Key compliance certifications and security features for IT and security teams evaluating Lavender.
Developer & data
Alternatives to Lavender
Why buyers keep looking beyond Lavender
The free version allows analysis of only 5 emails per month, which may not suffice for users with higher email volumes.
While Lavender offers personalization suggestions, some users find them basic and not sufficiently detailed for high-level personalization.
The personalization assistant relies heavily on LinkedIn data, which may not always provide comprehensive insights for crafting personalized emails.
The email scoring system has been reported to sometimes assign high scores to emails that may not be effective, leading to potential misguidance.
Lavender Support Options
Frequently Asked Questions About Lavender
Common questions buyers ask before choosing Lavender.
Lavender is a AI Writing Assistant Software. Lavender offers Plagiarism check, Autocorrect, Style Editor, Sentence formatting, Sentence Rephraser and many more functionalities.
Buyers commonly note the following limitations of Lavender: Occasionally overwhelming for new users due to the plethora of features and options available without prior training.; Some users feel the tool relies heavily on email scoring metrics, potentially leading to over-optimization.; Limited support for languages other than English, which can affect non-native users' experience..
Some top alternatives to Lavender includes Autoblogging Pro, Straico, AI-Writer, Marmof and Type.
Lavender offers Free Trial, Freemium, Subscription pricing models
The starting price of Lavender is $29.00/month when Billed Yearly
Ready to try it?
Get started with Lavender
Start your free trial — no credit card required.
About the reviewer
Rajat Gupta is the founder of Spotsaas. Over the past two years, he has reviewed 2,000+ tools across CRM, HR, AI, and finance — applying hands-on product research and a background in commerce and the CFA program to evaluate software through a business and ROI lens. His goal: help teams make software decisions they won't regret.
Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].