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8.8

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Kissmetrics - Web Analytics Software

Kissmetrics Reviews in July 2026: User Ratings, Pros & Cons

Unlock insights and drive growth with Kissmetrics.

4.2

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Kissmetrics offers custom pricing plan

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Kissmetrics Reviews & Ratings

4.2

Very Good

Based on 284 ratings & 220 reviews

Are you using Kissmetrics?

Rating Distribution

Excellent

(112)

Very Good

(84)

Good

(24)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Kissmetrics tracks individual user journeys from first visit to conversion, which works well for SaaS and e-commerce teams focused on customer behavior analysis. Before shortlisting, verify that the platform's event tracking matches your data schema—Kissmetrics requires manual event setup, so confirm your team can define and implement custom events without ...Read more

Kissmetrics pros and cons

  • Tracks customer behavior in detail and surfaces data to support decision-making.

  • Clean interface with easy navigation.

  • Customer support team is attentive and responsive.

  • Advanced metrics and reports for tracking and analyzing data.

  • Graphical outputs and visualization options are limited.

  • Some users find the platform complex, especially for small businesses.

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Showing 61-70 out of 220

SJ

Sophia J

07/31/18

3.5 out of 5

"Quieres tener más tráfico, leads y ventas"

What do you like best about Kissmetrics? Como elementos interesantes de este funnel de conversión, no se trata de un funnel predefinido, sino de un entorno de libre configuración de secuencias de eventos a partir de la identificación previa de hitos (ej. visualización de producto, términos y condiciones, etc.), con independencia de su localización final en los informes

SJ

Sophia J

07/31/18

3.5 out of 5

"Quieres tener más tráfico, leads y ventas"

What do you like best about Kissmetrics? Como elementos interesantes de este funnel de conversión, no se trata de un funnel predefinido, sino de un entorno de libre configuración de secuencias de eventos a partir de la identificación previa de hitos (ej. visualización de producto, términos y condiciones, etc.), con independencia de su localización final en los informes

B

Blanche

02/17/18

4 out of 5

SaaS companies’ number one tool for reporting, engagement, and conversion

PROS: You will definitely like their flexible reporting structure, with many properties and styles, and customization options that help you personalize your reports. All data is displayed on your fingertips, which means that complex analytics are performed in a matter of minutes. With their personal login credentials, all members of your team will be able to access the report, meaning that there will be no need for you to send it separately to each of them. Data view is the same for ...

Read more

B

Blanche

02/17/18

4 out of 5

SaaS companies’ number one tool for reporting, engagement, and conversion

PROS: You will definitely like their flexible reporting structure, with many properties and styles, and customization options that help you personalize your reports. All data is displayed on your fingertips, which means that complex analytics are performed in a matter of minutes. With their personal login credentials, all members of your team will be able to access the report, meaning that there will be no need for you to send it separately to each of them. Data view is the same for ...

Read more

B

Blanche

02/17/18

4 out of 5

SaaS companies' number one tool for reporting, engagement, and conversion

PROS & CONS What are the best aspects of this product? You will definitely like their flexible reporting structure, with many properties and styles, and customization options that help you personalize your reports. All data is displayed on your fingertips, which means that complex analytics are performed in a matter of minutes. With their personal login credentials, all members of your team will be able to access the report, meaning that there will be no need for you to send it separately ...

Read more

R

Ray

02/10/18

5 out of 5

We have an insight on customer behavior data, which prevents us from making disastrously expensive mistakes

PROS: I am amazed by the easiness and simplicity of data management, especially slicing data in different categories. Honestly, I have no idea how I managed to do analytics without Kissmetrics before. I had no tool for tracking customer behavior during the entire purchase cycle of the product, and I am really satisfied with the quality of the work I am performing now.

R

Ray

02/10/18

5 out of 5

We have an insight on customer behavior data, which prevents us from making disastrously expensive mistakes

PROS: I am amazed by the easiness and simplicity of data management, especially slicing data in different categories. Honestly, I have no idea how I managed to do analytics without Kissmetrics before. I had no tool for tracking customer behavior during the entire purchase cycle of the product, and I am really satisfied with the quality of the work I am performing now. CONS: Large proportion of the data is displayed as homepage data, and I'm not really sure how users access the homepage to ...

Read more

R

Ray

02/10/18

5 out of 5

We have an insight on customer behavior data, which prevents us from making disastrously expensive mistakes

PROS: I am amazed by the easiness and simplicity of data management, especially slicing data in different categories. Honestly, I have no idea how I managed to do analytics without Kissmetrics before. I had no tool for tracking customer behavior during the entire purchase cycle of the product, and I am really satisfied with the quality of the work I am performing now.

R

Ray

02/10/18

5 out of 5

We have an insight on customer behavior data, which prevents us from making disastrously expensive mistakes

PROS: I am amazed by the easiness and simplicity of data management, especially slicing data in different categories. Honestly, I have no idea how I managed to do analytics without Kissmetrics before. I had no tool for tracking customer behavior during the entire purchase cycle of the product, and I am really satisfied with the quality of the work I am performing now. CONS: Large proportion of the data is displayed as homepage data, and I'm not really sure how users access the homepage to ...

Read more

J

Jackie

01/21/18

4 out of 5

With Kissmetrics you can better understand your site visitor’s behavior

PROS: We are using Kissmetrics so we can better understand our visitors and their interaction on our sites. We are able to help them create digital marketing strategies. Also, it allows us to use API so we can integrate it with our Marketign automation system and to score leads and follow up email or phone conversations.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].