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Kissmetrics - Web Analytics Software

Kissmetrics Reviews in August 2026: User Ratings, Pros & Cons

Unlock insights and drive growth with Kissmetrics.

4.2

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Kissmetrics offers custom pricing plan

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Kissmetrics Reviews & Ratings

4.2

Very Good

Based on 284 ratings & 220 reviews

Are you using Kissmetrics?

Rating Distribution

Excellent

(112)

Very Good

(84)

Good

(24)

Poor

(0)

Terrible

(0)

Spotsaas Editor’s POV

Kissmetrics tracks individual user journeys from first visit to conversion, which works well for SaaS and e-commerce teams focused on customer behavior analysis. Before shortlisting, verify that the platform's event tracking matches your data schema—Kissmetrics requires manual event setup, so confirm your team can define and implement custom events without ...Read more

Kissmetrics pros and cons

  • Tracks customer behavior in detail and surfaces data to support decision-making.

  • Clean interface with easy navigation.

  • Customer support team is attentive and responsive.

  • Advanced metrics and reports for tracking and analyzing data.

  • Graphical outputs and visualization options are limited.

  • Some users find the platform complex, especially for small businesses.

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Showing 211-220 out of 220

JH

Jonathan H

12/15/14

4.5 out of 5

"Great for custom analytics"

What do you like best about Kissmetrics? Ability to export all of the clickstream data into an S3 bucket What do you dislike about Kissmetrics?

CC

Carla C

12/09/14

4.5 out of 5

"Valuable webinars with informative solutions"

What do you like best about Kissmetrics? The value of their webinars on analytics and B2B selling, this is the main feature I use with Kismmetrics at the moment. What do you dislike about Kissmetrics?

JN

Justin N

12/09/14

4.5 out of 5

"Powerful data capture and visualization, but not for the faint of heart"

What do you like best about Kissmetrics? KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more.

BD

Benoit D

12/04/14

3.5 out of 5

"Great software for funnel optimization"

What do you like best about Kissmetrics? Very easy to use compared to most advanced web analytics packages. Funnel optimization is really straightforward and it is quite easy to understand what to do in order to increase both engagement and conversions.

AU

Anonymous User

12/03/14

3.5 out of 5

"Informative Product"

What do you like best about Kissmetrics? Great way to track which mediums are the most effective for promoting a campaign, including which ones produced the most valuable leads. Great and responsive account managers.

AU

Anonymous User

11/21/14

3.5 out of 5

"A Great Tool To Reach Your Goals"

What do you like best about Kissmetrics? The ease of use and functionality really made it a great tool. The design of the site is also really delightful, I can't stand really flashy or overwhelming sites, but KISSmetrics really made it feel like I was using a quality, no-frills tool.

AU

Anonymous User

11/05/14

3.5 out of 5

"Easier than Google Analytics, if you have the financial resources."

What do you like best about Kissmetrics? Kissmetrics are a great way to see how people are finding and interacting with your site. The funnels are easier to set up and I'd recommend it if you have a budget.

AU

Anonymous User

11/04/14

3.5 out of 5

"user-friendly and intiutive, but not flexible enough"

What do you like best about Kissmetrics? Kissmetrics is a very intuitive tool - very easy to use, no prior skills needed. Many options are predefined, so its no The implementation was also quite easy.

BE

Ben E

09/08/13

4.5 out of 5

"Great analytics tool"

What do you like best about Kissmetrics? Kissmetrics is a great tool for analytics, especially if you're looking to see in-depth insight on visitor journey instead of just visitor figures and pageviews.

CC

Cate C

05/31/13

4.5 out of 5

"Analytics Focus On Visitors, Not Pages"

What do you like best about Kissmetrics? Kissmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views. In doing so, they allow marketers to understand the visitor's journey and provide a better experience.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].