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8.8

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Kissmetrics - Web Analytics Software

Kissmetrics Reviews in May 2025: User Ratings, Pros & Cons

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4.2

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Kissmetrics Reviews & Ratings

4.2

Very Good

Based on 284 ratings & 220 reviews

Rating Distribution

Excellent

(112)

Very Good

(84)

Good

(24)

Poor

(0)

Terible

(0)

Expert's Review

Kissmetrics has proven to be an invaluable tool for organizations looking to gain deep insights into customer behavior and data analytics. Users appreciate its ability to track individual user interactions, providing a comprehensive view from first visit to conversion. The platform's robust analytics and visualization options enable informed decision-making based ...Read more

Kissmetrics pros and cons

  • Provides detailed analytics and insights on customer behavior, helping in decision-making.

  • User-friendly interface with easy navigation and intuitive features.

  • Excellent customer support that is attentive and responsive to user needs.

  • Offers advanced metrics and reports for tracking and analyzing data effectively.

  • Graphical outputs and visualization options are limited.

  • Some users find the platform complex and intricate, especially for small businesses.

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Showing 211-220 out of 220

CB

Christopher B

12/15/14

3.5 out of 5

"KISSmetrics is awesome!"

What do you like best about Kissmetrics? It's the only tool that I haven't had to customize to the nth degree that connects the actions of people from our website to our product. This means I understand what people did/are doing on my website as well as what they did/are doing in my product.

JN

Justin N

12/09/14

4.5 out of 5

"Powerful data capture and visualization, but not for the faint of heart"

What do you like best about Kissmetrics? KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more.

CC

Carla C

12/09/14

4.5 out of 5

"Valuable webinars with informative solutions"

What do you like best about Kissmetrics? The value of their webinars on analytics and B2B selling, this is the main feature I use with Kismmetrics at the moment. What do you dislike about Kissmetrics?

BD

Benoit D

12/04/14

3.5 out of 5

"Great software for funnel optimization"

What do you like best about Kissmetrics? Very easy to use compared to most advanced web analytics packages. Funnel optimization is really straightforward and it is quite easy to understand what to do in order to increase both engagement and conversions.

AU

Anonymous User

12/03/14

3.5 out of 5

"Informative Product"

What do you like best about Kissmetrics? Great way to track which mediums are the most effective for promoting a campaign, including which ones produced the most valuable leads. Great and responsive account managers.

AU

Anonymous User

11/21/14

3.5 out of 5

"A Great Tool To Reach Your Goals"

What do you like best about Kissmetrics? The ease of use and functionality really made it a great tool. The design of the site is also really delightful, I can't stand really flashy or overwhelming sites, but KISSmetrics really made it feel like I was using a quality, no-frills tool.

AU

Anonymous User

11/05/14

3.5 out of 5

"Easier than Google Analytics, if you have the financial resources."

What do you like best about Kissmetrics? Kissmetrics are a great way to see how people are finding and interacting with your site. The funnels are easier to set up and I'd recommend it if you have a budget.

AU

Anonymous User

11/04/14

3.5 out of 5

"user-friendly and intiutive, but not flexible enough"

What do you like best about Kissmetrics? Kissmetrics is a very intuitive tool - very easy to use, no prior skills needed. Many options are predefined, so its no The implementation was also quite easy.

BE

Ben E

09/08/13

4.5 out of 5

"Great analytics tool"

What do you like best about Kissmetrics? Kissmetrics is a great tool for analytics, especially if you're looking to see in-depth insight on visitor journey instead of just visitor figures and pageviews.

CC

Cate C

05/31/13

4.5 out of 5

"Analytics Focus On Visitors, Not Pages"

What do you like best about Kissmetrics? Kissmetrics was one of the first analytics platforms to really focus their attention on individual visitors rather than page views. In doing so, they allow marketers to understand the visitor's journey and provide a better experience.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].