Popular alternatives include AppNexus Programmable Platform, OrbitSoft DSP, Platform.io, Avazu Mobile DSP and Admedo.
Key factors include Audience Targeting, Reporting, Omnichannel Campaign Management, Private Marketplace, Contextual Targeting and pricing.
Tools like StackAdapt, The Trade Desk, Choozle, Adzooma and Hybrid Platform are best for small businesses for Demand Side Platform (DSP).