Infusionsoft by Keap Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Keap

"Marketing Manager Using This As An Email Service"

What do you like best? The tag groups are actually really helpful since we using this mainly as an e-mail service and keep it separate from our CRM. What do you dislike? The data clean up seems to take a while. When i'm importing and cleaning large lists it seems to be a pretty slow process which leads to some bottlenecks in my workday. I wish this process was quicker, so i could spend less time looking at the pending screen while my data is being scrubbed. Also, the campaign and e-mail ...

"Great Automated Marketing and Sales Followup"

What do you like best? Infusionsoft just makes everything a breeze as far as following up with clients on initial purchase times. Their campaign builder is super intuitive and easy to use. What do you dislike? My least favorite thing with them is that every now and then they release and update and you have to relearn a few things. Another thing that bothers me sometimes is their reporting. There are plenty of plugins out there that pretty much solve any reporting issue you need. Their built ...

"Keap - Not Ready for Prime Time"

What do you like best? Being able to see Task status on the home screen was quite nice. What do you dislike? We identified five debilitating bugs in the first two weeks of use that rendered the program 90% unusable. The integration with QuickBooks did not work. Everyone had to have Admin privileges to be able to design landing pages and email templates. The touted Outlook integration turned out to be only one-way. All clients duplicated multiple times. When you delete the duplicates they ...

"Easy to use; multi-functionality saves time"

What do you like best? Infusionsoft has been helpful in integrating data from our website to a searchable and meaningful format that can be accessed immediately. It has also been helpful in automating email responses to certain queries, saving me time. What do you dislike? There is a large learning curve associated with becoming familiar with all aspects of the CRM when first using Infusionsoft. Recommendations to others considering the product: Some of the interface for data entry and form ...

"An excellent tool to automate sales processes"

What do you like best? One of the features I like best about Keap is its receptive email generator, as it has a wide range of prefabricated templates that I can configure very easily and I can also create my own custom templates to add to the library. Another aspect I like is the way it allows me to segment contacts and automate processes based on information obtained from tags, APIs and custom fields. What do you dislike? What I don't like about Keap is that due to the latest changes ...

"A immensely complete email marketing and sales nurturing application"

What do you like best? I mainly like all of the automation that we can set for the email workflow. We don't have to sit in front of a computer and craft emails and then send them out to a list through regular email accounts. Infusionsoft does a good job of getting our emails through so that they are actually read by the recipients. With today's spam email environment, it's very important to distribute emails in a way that follows an accepted procedure and can actually get through spam ...

"It's a powerful system, although not for everyone."

What do you like best? The advanced workflows. I like the "new" email broadcast drag and drop templates. The legacy ones were clunky and a pain in the butt. What do you dislike? I dislike how complicated the automations can be compared to other systems. It takes a lot longer to learn to use the system. I've been using it for many years and I'm still learning new things. The landing pages are buggy. I avoid using them, preferring to create the pages on WordPress. The promo codes could have a ...

"Excellent tool for marketing professionals"

What do you like best? What I like about this tool is that as we complete the processes of the campaigns, Infusionsoft establishes labels that allow us to track progress and notify us so that we can be aware of the next steps to follow, so that we always have control of our campaigns, this is something that gives us peace of mind. What do you dislike? My only complaint of uphold is that it can be so complex because of the amount of functions it has, it can be overwhelming to learn to use it ...

"An ideal tool for marketing professionals"

What do you like best? One of the things I like most about Keap is customization, although the software may seem a little simple, when you use it in depth you realize that it has a range of possibilities, especially the campaign editor which is quite flexible and allows you to configure them to your liking What do you dislike? Keap is a very complete tool with many functions, and maybe that can be one of the things that can be a barrier at first, because it requires you to invest time in ...

"Questionable Billing Practices"

What do you like best? I didn't like it, too complex, to difficult to set up What do you dislike? Amazing complexity to do simple things, lengthy setup process, expensive, company bills beyond the term of the contract, etc. Recommendations to others considering the product: It's too complicated in the extreme. The company has (in my opinion) questionable billing practices, ie, they keep billing you beyond the term of the contract, have no method of cancellation, and refuse to issue refunds. ...