Infusionsoft by Keap Reviews in May 2025: User Ratings, Pros & Cons

MIGRATED TO Keap

"Marketing Automation"

What do you like best? Integrations out the wazoo! When looking for landing page software. Keap had the most to integrate with. What do you dislike? Sometimes it is hard to make email sequences. Recommendations to others considering the product: I would recommend Keap to everyone. What problems are you solving with the product? What benefits have you realized? We are using it for lead generation via paid media ads. Response from Paige Clark of Keap (formerly Infusionsoft) edit Hi ...

"Not the best"

What do you like best? Infusionsoft has some ok features. We primarily use the Email Campaign Builder. The emails are not totally customizable which is frustrating, and you can't embed videos in the emails. What do you dislike? The speed alone makes my job 10x slowers with infusionsoft. Adding tags to email campaigns, pulling lists, and even building out campaigns usually takes much longer than necessary. What problems are you solving with the product? What benefits have you realized? Mass ...

"Incredible automation of marketing campaigns."

What do you like best? It is a tool, which makes it easy for me to segment and activate automated campaigns. It also offers me a clear and easy to understand interface. This tool gives me the ability to easily create marketing campaigns and specific emails. It has a diversity of applications which allows me to manage the projects already carried out. What do you dislike? I love this program, but it would be ideal if it were more accessible. This tool may be a bit difficult to learn, and ...

"Very organized"

What do you like best? It is so flexible that you can very easily customize it to fit your needs What do you dislike? A bit of a learning curve, it takes a bit to figure out how to do everything. What problems are you solving with the product? What benefits have you realized? We use it mainly for potential client management and email campaigns. The tag system makes lead sources easy to track Response from Paige Clark of Keap (formerly Infusionsoft) edit We are so glad to hear that Keap is ...

"Does well"

What do you like best? I like the layout of the screen. Coming from Salesforce, this is a lot cleaner and simpler. I'm sure you can add and take stuff away if you need to but I have liked the simplicity for our use. What do you dislike? It is not very friendly to look at notes. You have to be on the contact view to see them in a fast manner instead of having to scroll all the way to the bottom of the lead to find anything. Recommendations to others considering the product: I wish there was ...

"Very New To Infusion"

What do you like best? That we can send monthly newsletters to all clients via email in just a few steps. What do you dislike? Being new, I am still getting used to the entry. I don't like that the Zip code field accepts more than 5 characters What problems are you solving with the product? What benefits have you realized? Less time in getting group emails sent, group letters. Running different reports from 1 platform

"Mediocre CRM!"

What do you like best? It is a great database to store contact information and notes. What do you dislike? It does nothing for streamlining or automating the sales process, reporting is substandard, and functionality is not there. Recommendations to others considering the product: May be fine for a small business with a small number of accounts, but you will grow out of it! What problems are you solving with the product? What benefits have you realized? Maintaining contact with our accounts ...

"A fairly powerful marketing platform with smooth automation"

What do you like best? The email campaigns are a fantastic feature of Infusionsoft and probably the most valuable thing for us in the platform. We can create emails and send them out, then choose to add them to our marketing campaigns to be sent out automatically. The way that the emails are sent out are very customizable. They have a drag-and-drop grid that we can add certain actions to. For example, we can set a clock to wait 3 days after someone signs up before sending them an email ...

"Great CRM and Marketing Tool"

What do you like best? It is an extremely robust tool. I love that it can be used to handle tons of information for contacts with great segmentation tools that can be used for marketing campaigns and email broadcasts. The campaign builder is easy to use and provides quick reporting. It is very versatile for all of our clients' needs. The landing page builder is solid and easy to use. You can use it for automations with contact management, for email campaigns, and more. The email builder is ...

"Not what it used to be...."

What do you like best? I like the ability to automate my leads path depending on what actions they take or don't take. What do you dislike? That for the past 3.5 or so years they have implemented no significant updates to its native Infusionsoft platform but instead choose to put most of its efforts into a brand new platform that is like the little sister of Infusionsoft. This made no sense to me and left me with dated/buggy software that now I have to justify to my clients why I ...