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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 951-960 out of 2517

AU

Anonymous User

09/07/21

5 out of 5

"Analiza tus proyectos web"

What do you like best about Google Analytics? Por supuesto la gran cantidad de información que nos permite analizar de nuestro sitio web es lo que más aprecio de Analytics What do you dislike about Google Analytics? No hay nada que no me guste, solo que tengo muchas dudas con la implementación del nuevo servicio de Analytics 4 What problems is Google Analytics solving and how is that benefiting you? Lo uso para analizar las metricas y performance del sitio web que opero así como para medir ...

Read more

EG

Esther G

09/07/21

5 out of 5

"Google Analytics Is an Accurate Website Analysis Tool"

What do you like best about Google Analytics? I like Google Analytics because of its accuracy. It enables us to get accurate data about our website. Therefore, we are able to know about our customers and make informed decisions. It is an easy to implement tool. Google Analytics is also easy to use. What do you dislike about Google Analytics? Google Analytics functions effectively. Therefore, I have zero dislikes about it. Recommendations to others considering Google Analytics: I recommend ...

Read more

AK

Ankit K

09/05/21

4.5 out of 5

"The simplest ad analytics tool possible"

What do you like best about Google Analytics? It provides lots of insights for a website very easily. The integration with a website is fairly easy and the data and views that are provided are good. With some training, one can create useful reports that can help improve a site's performance. There is a lot one can do with the data provided and the integrations it allows. What do you dislike about Google Analytics? There are a few things that can be improved. To begin with, some standard ...

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JW

Jackie W

09/05/21

5 out of 5

"Helpful for Small Businesses"

What do you like best about Google Analytics? Google analytics makes getting your business to the top of the most used search engine easy. For those with fair to good computer skills it is fairly straightforward and the help desk has been helpful when my parents use it and need help with more nuanced computer skills. Paying for our spots on the top really increases sales. What do you dislike about Google Analytics? Google analytics does need to be constantly monitored so if you are a single ...

Read more

AR

Arunima R

09/05/21

5 out of 5

"Extensive Reports easily from Google Analytics"

What do you like best about Google Analytics? The Business Intelligence Engine in Google Analytics is pretty much all that we need to crunch numbers and to generate reports. We use Google Analytics extensively on a daily basis to understand how our clients react to new products and services. The live monitoring and region monitoring service helps us to understand and attract potential clients and customers. The data generated can be stored either on the Google Cloud Servers or directly ...

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MA

Matthew A

09/04/21

4 out of 5

"Useful for Website Data, Becoming More Technical"

What do you like best about Google Analytics? Great tool to understand every element of your web traffic, including landing page traffic, traffic on individual pages, and pairing with other Google services, including that of Google Adsense What do you dislike about Google Analytics? Over the years, the platform has become more technical and less user-friendly. While still having all of the information (or even more), it's much more of a slog to find the data that you need-- even if it is ...

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AU

Anonymous User

09/04/21

3.5 out of 5

"Helpful."

What do you like best about Google Analytics? Provides insights into who is visiting your website. What do you dislike about Google Analytics? Not quite as easy to use as I expected it to be. What problems is Google Analytics solving and how is that benefiting you? Being able to know who is engaging with our work and who isn't, including whether our messaging is effective.

TO

Tyler O

09/03/21

5 out of 5

"Makes getting and understanding analytics easy"

What do you like best about Google Analytics? Google analytics makes it a breeze for us to collect and understand the analytics on our website and business social accounts. Their visuals for the data make it so easy to understand What do you dislike about Google Analytics? I like everything about google analytics What problems is Google Analytics solving and how is that benefiting you? Google analytics helps us better understand where our customers come from and where they go on our site

AU

Anonymous User

09/03/21

4.5 out of 5

"Free analytics tool"

What do you like best about Google Analytics? Easy to learn for beginners & easy to set-up. Can track traffic of website or mobile applications in details. What do you dislike about Google Analytics? The mobile applications of analytics is not at good. Can be better. What problems is Google Analytics solving and how is that benefiting you? Analysing the website data trafficking.

AU

Anonymous User

09/01/21

4.5 out of 5

"Love the insight"

What do you like best about Google Analytics? I like that we are able to see how many unique visitors come to our site and the different pages on our site. What do you dislike about Google Analytics? That sometimes, it's hard to figure out how to add additional sites to analyze. What problems is Google Analytics solving and how is that benefiting you? We have been able to see what works as far as getting more traffic to our site and what does not, using data to prove our insights right.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].