Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

GA is very helpful for product development process

PROS: I like how google analytics work and I love the huge amount of data that I get from this software. We use this tool for different brands and we are able to toggle between different data sets so we can compare our products and performance with one another. The information/data we get is readable and understandable even for those who are non-marketing people. The data I get is very useful for my business.

"Best Software for In Depth Data"

What do you like best about Google Analytics? Google Analytics is the best software to use for analyzing usage data and app/website usage. Its quick, simple, and very user friendly What do you dislike about Google Analytics? There is nothing to dislike about this software What problems is Google Analytics solving and how is that benefiting you? Anaylsing data and creating a more focussed plan for the team

"Great information but Information overload"

What do you like best about Google Analytics? I like the ability to generate reports and see site actions in real-time. What do you dislike about Google Analytics? It's almost too much information to digest on one screen. What problems is Google Analytics solving and how is that benefiting you? I am getting reports on conversions, bounce rates and site visits.

"Essential Free Tool for all Website Owners"

What do you like best about Google Analytics? I love the powerful stories that Google Analytics can tell a business owner about the activity on their website. What do you dislike about Google Analytics? There is a bit of a steep learning curve when it comes to understanding the terminology used in Google Analytics. What problems is Google Analytics solving and how is that benefiting you? We are helping businesses to understand how their leads and customers are using their website. It also ...

"Google Analytics User Review"

What do you like best about Google Analytics? I love to be able to see the breakdown of the stats regarding our website. It helps direct me on how to alter our website to drive more traffic to particular content or pages. It also helps me to know what is truly going on behind the scenes What do you dislike about Google Analytics? It can be challenging to understand if you are not a development expert. Analytics has many features that can get confusing or overwhelming, with not much to help ...

"Google Analytics is an Incredible Platform"

What do you like best about Google Analytics? Google Analytics is very simple to use and provides all of the website data and intelligence we need to optimize our websites. What do you dislike about Google Analytics? n/a - The only thing I wonder is how you can search by certain dates all data and not just insights one-by-one. What problems is Google Analytics solving and how is that benefiting you? User trend analysis, learning where our leads come from, and pivoting to ensure maximum ...

"Over 3 years Honest Google Analytics User"

What do you like best about Google Analytics? 1. Google Analytics is flexible analytics that tracks the user behavior and the number of page views of your website 2. Saves me time to keep track of the geographical location of my audience. 3. Google Analytics helps me get to know the channels that bring me the best results in other to scale very fast. 4. Its Integration steps are well documented 5. Can be easily integrated into other tools 6. Breaks the report down into data ...

"A must have for ecommerce."

What do you like best about Google Analytics? The ability to see users on our site in real-time and getting useful reporting What do you dislike about Google Analytics? There are a lot of options in google analytics, I could use more training. What problems is Google Analytics solving and how is that benefiting you? We are able to see what channels and mediums are most successful for our company.

"A good platform to learn and utilise Data Analytics."

What do you like best about Google Analytics? It really helped me to learn more about how we make use of Data to boost our business digitally. What do you dislike about Google Analytics? I think It Could be more User - friendly. What problems is Google Analytics solving and how is that benefiting you? Making the best out of the available data and learning to bring up strategies based on them which is more accurate.

"Best way to develop a successful Web App"

What do you like best about Google Analytics? Google Analytics provides one of the best tools for App Developers to use and eventually develop a powerful WEB Application. The inApp behavioural analytics module helps us understand who our Users are where they are from. The Attribution Analytics Module helps us to measure the effectiveness of the Marketing Campaigns. All this can be automated and a final report can be generated at any point of time What do you dislike about Google ...