Google Analytics Reviews in July 2026: User Ratings, Pros & Cons

"Everything you need and more!"

What do you like best about Google Analytics? Ease of use and ability to manage from anywhere; dashboard has everything at a glance. What do you dislike about Google Analytics? Can feel visually overwhelming at times; especially when learning to navigate the system. Recommendations to others considering Google Analytics: Ease of use and ability to see up to date status at a glance. What problems is Google Analytics solving and how is that benefiting you? Ability to target content, ability ...

"Useful for gathering info all in one spot"

What do you like best about Google Analytics? Google Analytics is really helpful for trying to gather data from websites you run. You can find out a lot of other info about demographics, sources, etc. which are essential to creating more content What do you dislike about Google Analytics? Not much to dislike. Once you understand what all of the terms and different sections mean it's quite easy to use. That was the first difficulty I found, trying to be able to find where to get certain ...

"Google Analytics Goals"

What do you like best about Google Analytics? One of the most helpful aspects of Google Analytics is the ability to set up goals for specific events on my website. We can set up custom goals using a destination to determine who reaches our thank you pages. What do you dislike about Google Analytics? I dislike how complicated and different G4 is compared to Universal Analytics. The new setup is hard to navigate and the help documents are not always super clear on getting me to the UA ...

"Meta data on Google Analytics"

What do you like best about Google Analytics? I like how easy it is to change date ranges to view sets of data with google analytics and easily translate these to visuals. I also like how easy you can integrate google analytics with other platforms What do you dislike about Google Analytics? Exporting data can be more challenging than other data analysis software, the visuals are easily exported though and look great in presentation materials. What problems is Google Analytics solving and ...

"Comprehensive Analytics tool"

What do you like best about Google Analytics? I number of dimensions it provides to slice and dice the website data and generate insights and track conversions is superb! What do you dislike about Google Analytics? The tool is very complex to understand and it requires indepth training to learn to generate good insights. What problems is Google Analytics solving and how is that benefiting you? Website anlaytics and goal conversion tracking

"One of the best web analytics tool!"

What do you like best about Google Analytics? Google analytics is used by our Sales and Marketing team to understand from which source we are getting the traffic from and about our prospects/ customers size, industry, region, etc. Its also used by our marketing team to understand where they can spend their advertising budgets based on the target audience. Used for target segmentation, remarketing purpose, userfriendly What do you dislike about Google Analytics? UI can improve; custom report ...

"Powerful website analysis tool"

What do you like best about Google Analytics? It is a great web analytics tool. Love the power of segmentation and funnel. The tool enables you to learn about your website traffic demographics as well as click stream data. What do you dislike about Google Analytics? Implementation is a time taking process. Some of the metrics has its own caveats that you have to find yourself or else you will be mispresenting things. Recommendations to others considering Google Analytics: Powerful tool. If ...

"Decent"

What do you like best about Google Analytics? Very useful. Displays pertinent information and helps me understand what is going on in a clear concise way. What do you dislike about Google Analytics? I have no dislikes yet. I just started using this software. What problems is Google Analytics solving and how is that benefiting you? I have realized that the main benefit to using this software is it's easy to understand display. I am more productive because of it.

"A “must have” for any digital marketer"

What do you like best about Google Analytics? It's free; Google makes it easy to integrate with other marketing software, the data actually provides actionable items. There aren't any competitors that I know of that are free, as easy to integrate and use. What do you dislike about Google Analytics? Too much DIY; if the structure is not set up well, it's hard to restructure. Also, our web dev included sub domain url into the URL's tracked which throws off all the traffic data What problems ...

"Allows you to see statistics on your app"

What do you like best about Google Analytics? The detailed information that gives you. What do you dislike about Google Analytics? So far I have not seen any negative point on the part of this tool. What problems is Google Analytics solving and how is that benefiting you? With this tool, we can know where there were as many users. It also allowed us to see which mobile devices customers used the most.